Country Report

Travel in

Travel in Portugal

52 pages, Sep 2017

US$2,100

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Executive Summary

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Travel driving Portuguese economic growth

The Portuguese economy has recovered from the economic recession. Key to this performance has been the contribution of tourism, given the impressive increase in flows to the country that has a direct reflection on services exports, one of the major components pushing GDP growth. The travel industry has, for these reasons, been under the spotlight in Portugal, receiving government and private corporate attention. In 2017, the government launched a new strategy for tourism until 2027, intending to increase travel sustainability, economically, socially and environmentally, and setting new goals and priority areas.

Price, comfort and availability leading online growth

The online channel is growing significantly in Portugal, approximating the country to the European average. As the online and mobile penetration rate increases, consumer habits are also changing, fostering the channel. The search for lower prices, the comfort of being able to purchase whenever one wants and the increase in available travel products and services are contributing to this performance.

Low cost airlines: the key to increasing flows

Low cost airlines continue to enjoy significant growth in the country, with more operators and new routes being introduced, particularly short haul. This is impacting inbound and outbound flows, but also domestic, with the investment in routes in continental Portugal and to the Azores and Madeira archipelagos. The increasing competition and growing position of low cost airlines is also pressing traditional airlines to change price policies.

Innovate to remain competitive

Innovation is a defining factor for the travel industry as stakeholders sense the need for continuous improvement to surprise customers. New lodging concepts are emerging, from short-term rentals and high-quality hostels to luxury hotels and resorts. Intermediaries are also investing in new solutions and dynamic packaging for their clients’ comfort and customisation. Government and official authorities are attentive and support innovation, namely through Portugal 2020, the EU funding programme for the country.

Portugal: maturing with significant opportunities

Decelerating growth is expected during the forecast period, revealing Portugal as a maturing market. Nevertheless, there are still plenty of opportunities the country, with the emergence of new travel attractions and market diversification in a country still dominated by city and sun and sea tourism.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Travel in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Portugal?
What are the major brands in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Intermediaries in Portugal

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Table 1 Intermediaries Sales: Value 2012-2017
Table 2 Intermediaries Corporate Business Online Sales: Value 2012-2017
Table 3 Intermediaries Leisure Online Sales: Value 2012-2017
Table 4 Intermediaries NBO Company Shares: % Value 2013-2017
Table 5 Forecast Intermediaries Sales: Value 2017-2022
Table 6 Forecast Intermediaries Corporate Business Online Sales: Value 2017-2022
Table 7 Forecast Intermediaries Leisure Online Sales: Value 2017-2022

Online Travel Sales To Residents in Portugal

HEADLINES

TRENDS

MOBILE TRAVEL SALES TO RESIDENTS

PROSPECTS

CATEGORY DATA

Table 8 Online Travel Sales to Residents: Value 2012-2017
Table 9 Mobile Travel Sales to Residents: Value 2012-2017
Table 10 Forecast Online Travel Sales to Residents: Value 2017-2022
Table 11 Forecast Mobile Travel Sales to Residents: Value 2017-2022

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Country Report

Travel in Portugal

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Executive Summary

New Report Guarantee

Travel driving Portuguese economic growth

Price, comfort and availability leading online growth

Low cost airlines: the key to increasing flows

Innovate to remain competitive

Portugal: maturing with significant opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Intermediaries in Portugal

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Online Travel Sales To Residents in Portugal

HEADLINES

TRENDS

MOBILE TRAVEL SALES TO RESIDENTS

PROSPECTS

CATEGORY DATA

Why buy this report?

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Megatrends

Country Report

Travel in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

Travel driving Portuguese economic growth

Price, comfort and availability leading online growth

Low cost airlines: the key to increasing flows

Innovate to remain competitive

Portugal: maturing with significant opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Intermediaries in Portugal

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Online Travel Sales To Residents in Portugal

HEADLINES

TRENDS

MOBILE TRAVEL SALES TO RESIDENTS

PROSPECTS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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