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Country Report

Travel in

Travel in Portugal

Oct 2020

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on travel

Portugal’s lockdown sent shockwaves throughout travel and tourism and small and mid-sized players suffered the biggest blows. Tour operators, travel agencies, freelance guides and the like came to a total standstill during the early stages of the pandemic, as horeca establishments closed and festivals failed to launch.

COVID-19 country impact

Portugal went into lockdown and travel was restricted from 13 March, with non-essential services stopped and schools closed from 18 March. Flights from outside the EU have been suspended, with exemptions for the US, Canada, Venezuela, South Africa and Portuguese-speaking countries.

Company response to COVID-19: Airlines and hotels

TAP Portugal continued to lead airlines in 2020, some way ahead of closest competitors Ryanair, easyJet and SATA Internacional. Already in a financially precarious position prior to the pandemic, TAP is set to receive a bailout loan to enable it to continue operating.

Impact of COVID-19 on online bookings and travel intermediaries

Booking.com continues to lead in 2020 but all players are in deep decline.

What next for travel?

Recovery will be slow, though supported by a concerted effort from the Portuguese government to combat the impact of the pandemic. Several measures are in place to provide financial support to the travel and tourism sectors, to maintain jobs and to help communities restart their businesses.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Travel in Portugal market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Portugal?
What are the major brands in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Portugal

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Portugal

KEY DATA FINDINGS

2020 IMPACT

Lockdown limits flights and lack visitors presents Portugal with serious challenges

Domestic and rural tourism offer a way forward

RECOVERY AND OPPORTUNITIES

Portela expansion plans and new low-cost carrier hub set to boost passenger numbers

A focus on culture and nature broaden Portugal’s destination appeal

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Portugal

KEY DATA FINDINGS

2020 IMPACT

TAP and SATA to receive bailout loans to overcome COVID-19 crisis

Low-cost carriers to kickstart recovery as short-haul trips preferred

RECOVERY AND OPPORTUNITIES

TAP set to expand routes and flights over 2021

Airport procedures focus on lack of contact and seamless movement

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Portugal

KEY DATA FINDINGS

2020 IMPACT

Car-rentals suffers almost total lack of demand due to limited inbound arrivals

Early-year investments prove costly in summer 2020

RECOVERY AND OPPORTUNITIES

Digitalisation trend to gain pace in light of virus-related concerns

Rising interest in eco-friendly solutions to boost hybrid and electric car rentals

CATEGORY DATA

Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Portugal

KEY DATA FINDINGS

2020 IMPACT

State offers vouchers and hygiene awards to boost sector during pandemic

Players look elsewhere to generate income as demand plummets

RECOVERY AND OPPORTUNITIES

Short-term rentals likely to emerge to strong position

City-breaks to fall out of favour as travellers go rural

CATEGORY DATA

Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Portugal

KEY DATA FINDINGS

2020 IMPACT

Voucher scheme saves some intermediaries from bankruptcy during COVID-19

Cruise trips suffer most and face wobbly recovery due to typical traveller profile

RECOVERY AND OPPORTUNITIES

Personalisation offers a means to differentiation as OTAs face increased competition from lodging and airlines

Google looms large and forces OTAs to up their game

CATEGORY DATA

Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Megatrends

Country Report

Travel in Portugal

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Portugal

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Portugal

KEY DATA FINDINGS

2020 IMPACT

Lockdown limits flights and lack visitors presents Portugal with serious challenges

Domestic and rural tourism offer a way forward

RECOVERY AND OPPORTUNITIES

Portela expansion plans and new low-cost carrier hub set to boost passenger numbers

A focus on culture and nature broaden Portugal’s destination appeal

CATEGORY DATA

Airlines in Portugal

KEY DATA FINDINGS

2020 IMPACT

TAP and SATA to receive bailout loans to overcome COVID-19 crisis

Low-cost carriers to kickstart recovery as short-haul trips preferred

RECOVERY AND OPPORTUNITIES

TAP set to expand routes and flights over 2021

Airport procedures focus on lack of contact and seamless movement

CATEGORY DATA

Car Rental (Destination) in Portugal

KEY DATA FINDINGS

2020 IMPACT

Car-rentals suffers almost total lack of demand due to limited inbound arrivals

Early-year investments prove costly in summer 2020

RECOVERY AND OPPORTUNITIES

Digitalisation trend to gain pace in light of virus-related concerns

Rising interest in eco-friendly solutions to boost hybrid and electric car rentals

CATEGORY DATA

Lodging in Portugal

KEY DATA FINDINGS

2020 IMPACT

State offers vouchers and hygiene awards to boost sector during pandemic

Players look elsewhere to generate income as demand plummets

RECOVERY AND OPPORTUNITIES

Short-term rentals likely to emerge to strong position

City-breaks to fall out of favour as travellers go rural

CATEGORY DATA

Online Travel Sales and Intermediaries in Portugal

KEY DATA FINDINGS

2020 IMPACT

Voucher scheme saves some intermediaries from bankruptcy during COVID-19

Cruise trips suffer most and face wobbly recovery due to typical traveller profile

RECOVERY AND OPPORTUNITIES

Personalisation offers a means to differentiation as OTAs face increased competition from lodging and airlines

Google looms large and forces OTAs to up their game

CATEGORY DATA

Why buy this report?

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