Travel in
New Zealand

Country Report

Executive Summary

Aug 2019
Arrivals and departures grow in 2019

Despite difficult operating conditions, travel continued to perform well in 2019, driven by growth in both arrivals and departures. New Zealand continues to be viewed as a reliable and mature tourism destination, but 2019 was not without its challenges.

Online continues to outperform offline

New Zealand has one of the highest rates of internet usage and penetration in the world and, as such, it is perhaps unsurprising that growth in online sales continued to outperform offline sales in 2019. Online sales growth was driven by increasing levels of outbound and domestic travel by digitally savvy New Zealanders.

Airlines finding it tough

While the review period saw a strong performance from airlines in New Zealand, with record growth in the number of airlines flying to New Zealand, difficult operating conditions driven by increasing fuel prices meant that the number of airlines flying to New Zealand decreased in 2019. Both Hong Kong Airlines and Air Asia pulled out of New Zealand – for Air Asia, this was its second time withdrawing services to New Zealand in five years – citing increased competition and fuel prices as the driving factors.

Tourism infrastructure deficit addressed

One of the biggest concerns surrounding travel and tourism over the course of the review period was that while the country was experiencing a tourism boom, it was also encountering an infrastructure deficit due to underinvestment. Announced in the 2019 budget by the Labour Government, a NZD35 per person charge will be levied on international tourists staying in the country for 12 months or less, which is expected to raise over NZD450 million over the forecast period, to be invested in conservation and tourist infrastructure and systems, lodging, car parks, camping grounds, public restrooms and roads.

Visitor numbers expected to grow

Visitor numbers are expected to continue to grow over the forecast period, although the CAGR for inbound arrivals is expected to be down on that seen in the review period, with this expected to be attributable to increasing competition from Southeast Asian destinations. That being said, growth is still expected, and this is expected to be driven by Tourism New Zealand’s efforts to increase tourism numbers through shoulder seasons, as well as a strategy focused on more regional disbursement of visitors to ease pressure on tourism infrastructure such as lodging, car parks, camping grounds, public restrooms and roads.

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Discover the latest market trends and uncover sources of future market growth for the Travel industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Travel in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel in New Zealand?
  • What are the major brands in New Zealand?  

Why buy this report?

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  • Track key industry trends, opportunities and threats
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This industry report originates from Passport, our Travel And Tourism market research database.

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Travel in New Zealand

EXECUTIVE SUMMARY

Arrivals and departures grow in 2019
Online continues to outperform offline
Airlines finding it tough
Tourism infrastructure deficit addressed
Visitor numbers expected to grow

SWOT

Summary 1 Destination New Zealand: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources

Airlines in New Zealand

HEADLINES

PROSPECTS

Growth predicted despite operating pressures
Air New Zealand profit downgrade drives changes
Strong competition between airlines despite increasing costs

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 16 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 17 Forecast Airlines Sales: Value 2019-2024
Table 18 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in New Zealand

HEADLINES

PROSPECTS

Relatively sluggish performance expected
Rideshare apps competing with car rentals
Carsharing services expected to grow

CATEGORY DATA

Table 19 Car Rental Sales: Value 2014-2019
Table 20 Car Rental Online Sales: Value 2014-2019
Table 21 Structure of Car Rental Market 2014-2019
Table 22 Car Rental NBO Company Shares: % Value 2015-2019
Table 23 Car Rental Brands by Key Performance Indicators 2019
Table 24 Forecast Car Rental Sales: Value 2019-2024

Lodging in New Zealand

HEADLINES

PROSPECTS

Rising outlet numbers and events to drive lodging growth
Short-term rentals expected to be the strongest performer
Freedom camping remains popular, but irks locals

CATEGORY DATA

Table 25 Lodging Sales: Value 2014-2019
Table 26 Lodging Online Sales: Value 2014-2019
Table 27 Hotels Sales: Value 2014-2019
Table 28 Hotels Online Sales: Value 2014-2019
Table 29 Other Lodging Sales: Value 2014-2019
Table 30 Other Lodging Online Sales: Value 2014-2019
Table 31 Lodging Outlets: Units 2014-2019
Table 32 Lodging: Number of Rooms 2014-2019
Table 33 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 34 Hotels NBO Company Shares: % Value 2015-2019
Table 35 Hotel Brands by Key Performance Indicators 2019
Table 36 Forecast Lodging Sales: Value 2019-2024
Table 37 Forecast Lodging Online Sales: Value 2019-2024
Table 38 Forecast Hotels Sales: Value 2019-2024
Table 39 Forecast Hotels Online Sales: Value 2019-2024
Table 40 Forecast Other Lodging Sales: Value 2019-2024
Table 41 Forecast Other Lodging Online Sales: Value 2019-2024
Table 42 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in New Zealand

HEADLINES

PROSPECTS

Mobile penetration to drive growth
Metasearch engines to grow in popularity
Real-time AI support to improve customer service

CATEGORY DATA

Table 43 Travel Intermediaries Sales: Value 2014-2019
Table 44 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 45 Intermediaries Leisure Online Sales: Value 2014-2019
Table 46 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 47 Online Travel Sales to Residents: Value 2014-2019
Table 48 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 49 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 50 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 51 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 52 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 53 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in New Zealand

HEADLINES

PROSPECTS

China and Australia expected to drive growth
International Tourism Levy introduced
Departures expected to increase

CATEGORY DATA

Table 54 Inbound Arrivals: Number of Trips 2014-2019
Table 55 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 56 Inbound City Arrivals 2014-2019
Table 57 Inbound Receipts: Value 2014-2019
Table 58 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 59 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 60 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 61 Forecast Inbound Receipts: Value 2019-2024
Table 62 Domestic Trips by Destination: Number of Trips 2014-2019
Table 63 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 64 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 65 Domestic Expenditure: Value 2014-2019
Table 66 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 67 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 68 Forecast Domestic Expenditure: Value 2019-2024
Table 69 Outbound Departures: Number of Trips 2014-2019
Table 70 Outbound Departures by Destination: Number of Trips 2014-2019
Table 71 Outbound Expenditure: Value 2014-2019
Table 72 Forecast Outbound Departures: Number of Trips 2019-2024
Table 73 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 74 Forecast Outbound Expenditure: Value 2019-2024