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Country Report

Travel in

Travel in New Zealand

Oct 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

The past 10 years have seen a boom in the number of inbound arrivals, which has helped propel tourism to become one of the biggest export earners for the New Zealand economy. While tourist numbers from China, Australia, Japan, the US and Europe have continued to drive growth in the local travel and tourism industry, domestic growth has remained relatively small.

COVID-19 country impact

The most significant event impacting travel and tourism in New Zealand in 2020 was COVID-19. New Zealand was among the first countries in the world to introduce border restrictions – first through closing its border with China in February, then extended to cover the rest of the world, excluding Australia and the Pacific Islands, before closing its borders entirely to all but non-citizens or permanent residents in late March.

Company response to COVID-19: Airlines and hotels

Prior to the onset of COVID-19, airlines were already finding New Zealand to be a difficult market, with Air New Zealand’s profits declining in 2019 and international airlines such as Hong Kong Airlines and AirAsia pulling out of the New Zealand market during the review period. COVID-19 will reshape airline operations in New Zealand over the forecast period.

Impact of COVID-19 on online bookings and travel intermediaries

Outside of the influence and significant disruption which COVID-19 has caused the travel and tourism industry in New Zealand, online sales have continued to outperform offline sales in 2020. With one of the highest rates of internet usage and penetration in the world, the trend is perhaps unsurprising, with online sales generated by outbound and domestic travel by digitally savvy New Zealanders.

What next for travel?

The outlook for travel and tourism in New Zealand is highly uncertain, with the short and sudden shock caused by COVID-19 expected to be felt for years to come. In response, the Government has convened a working group of tourism industry leaders, including MBIE officials, Department of Conservation and other industry stakeholders, to "reimagine" the future of tourism, how marketing is done both domestically and internationally, and how visitors are managed when they arrive.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:

The Travel in New Zealand market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in New Zealand?
What are the major brands in New Zealand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in New Zealand

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Border closures hurt tourism flows due to COVID-19

Tourism flows may benefit from arrival of more low cost airlines from 2021

RECOVERY AND OPPORTUNITIES

Popular destinations, China and Australia, to drive tourism recovery

Departures expected to grow over 2020-2025, largely due to a rise in trade ties

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in New Zealand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 decimates airline industry

Air New Zealand sees big reduction in capacity

RECOVERY

Government financial support keeps aviation industry afloat

Potential for new low cost entrants post-COVID-19

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 37 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 38 Forecast Airlines Sales: Value 2020-2025
Table 39 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in New Zealand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions lead to sharp decline in car rentals

Some cars still rented by essential local workers during the pandemic

RECOVERY AND OPPORTUNITIES

Competition from ride-share platforms emerges and attracts business customers

Car sharing services gain traction

CATEGORY DATA

Table 40 Car Rental Sales: Value 2015-2020
Table 41 Car Rental Online Sales: Value 2015-2020
Table 42 Structure of Car Rental Market 2015-2020
Table 43 Car Rental NBO Company Shares: % Value 2016-2020
Table 44 Car Rental Brands by Key Performance Indicators 2020
Table 45 Forecast Car Rental Sales: Value 2020-2025
Table 46 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Some new outlets still expected to open despite COVID-19

External events create uncertain outlook

RECOVERY AND OPPORTUNITIES

Short-term rental performance dependent on tourism recovery

Freedom camping remains popular

CATEGORY DATA

Table 47 Lodging Sales: Value 2015-2020
Table 48 Lodging Online Sales: Value 2015-2020
Table 49 Hotels Sales: Value 2015-2020
Table 50 Hotels Online Sales: Value 2015-2020
Table 51 Other Lodging Sales: Value 2015-2020
Table 52 Other Lodging Online Sales: Value 2015-2020
Table 53 Lodging Outlets: Units 2015-2020
Table 54 Lodging: Number of Rooms 2015-2020
Table 55 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 56 Hotels NBO Company Shares: % Value 2016-2020
Table 57 Hotel Brands by Key Performance Indicators 2020
Table 58 Forecast Lodging Sales: Value 2020-2025
Table 59 Forecast Lodging Online Sales: Value 2020-2025
Table 60 Forecast Hotels Sales: Value 2020-2025
Table 61 Forecast Hotels Online Sales: Value 2020-2025
Table 62 Forecast Other Lodging Sales: Value 2020-2025
Table 63 Forecast Other Lodging Online Sales: Value 2020-2025
Table 64 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Closure of retail travel stores benefits online intermediaries, although sales are still greatly impacted

Businesses forced to avoid travelling for meetings and increasingly turn to online platforms when booking

RECOVERY AND OPPORTUNITIES

‘Disloyalty’ to see metasearch engines grow in popularity

Mobile penetration to continue to grow over forecast period

CATEGORY DATA

Table 65 Travel Intermediaries Sales: Value 2015-2020
Table 66 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 67 Intermediaries Leisure Online Sales: Value 2015-2020
Table 68 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 69 Online Travel Sales to Residents: Value 2015-2020
Table 70 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 71 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 72 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 73 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 74 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 75 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Megatrends

Country Report

Travel in New Zealand

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Travel in New Zealand

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Border closures hurt tourism flows due to COVID-19

Tourism flows may benefit from arrival of more low cost airlines from 2021

RECOVERY AND OPPORTUNITIES

Popular destinations, China and Australia, to drive tourism recovery

Departures expected to grow over 2020-2025, largely due to a rise in trade ties

CATEGORY DATA

Airlines in New Zealand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 decimates airline industry

Air New Zealand sees big reduction in capacity

RECOVERY

Government financial support keeps aviation industry afloat

Potential for new low cost entrants post-COVID-19

CATEGORY DATA

Car Rental (Destination) in New Zealand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions lead to sharp decline in car rentals

Some cars still rented by essential local workers during the pandemic

RECOVERY AND OPPORTUNITIES

Competition from ride-share platforms emerges and attracts business customers

Car sharing services gain traction

CATEGORY DATA

Lodging in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Some new outlets still expected to open despite COVID-19

External events create uncertain outlook

RECOVERY AND OPPORTUNITIES

Short-term rental performance dependent on tourism recovery

Freedom camping remains popular

CATEGORY DATA

Online Travel Sales and Intermediaries in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Closure of retail travel stores benefits online intermediaries, although sales are still greatly impacted

Businesses forced to avoid travelling for meetings and increasingly turn to online platforms when booking

RECOVERY AND OPPORTUNITIES

‘Disloyalty’ to see metasearch engines grow in popularity

Mobile penetration to continue to grow over forecast period

CATEGORY DATA

Why buy this report?

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