In March 2023, New Zealand garnered a spot among a select group of countries granted Approved Destination Status (ADS) by China's Ministry of Culture and Tourism. This development marked the country's phased reopening of its borders.
In the latter part of 2021, the New Zealand Government unveiled a phased approach to reopening the country's borders post-pandemic, with the anticipated timeline spanning from July to October. However, prompted by swifter border reopening actions in other nations, the government hastened its plans.
The persistent growth in inbound arrivals, facilitated by China's borders reopening and the resurgence of Chinese tourists venturing to New Zealand, plays a pivotal role in fuelling the sustained growth of value sales within the New Zealand lodging sector throughout 2023. This trajectory follows an initial surge observed in 2022 when New Zealand first initiated the reopening of its borders.
The robust rebound in bookings in 2022 sustained its momentum throughout the first half of 2023, driven by pent-up travel demand and escalating prices that propelled growth in value sales. Although constrained air capacity and labour shortages have prevented a complete recovery to pre-COVID-19 inventory levels, the underlying performance has remained positive.
As New Zealand navigates its emergence from the COVID-19 pandemic, the country contends with persistent inflation levels, prompting the Reserve Bank to implement interest rate hikes as a countermeasure. Despite the notable resurgence in demand for international travel by New Zealanders throughout 2022 and 2023, the impact of these escalating interest rates on discretionary consumer spending is projected to fully materialise from late 2023 onward.
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Understand the latest market trends and future growth opportunities for the Travel industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
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