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Country Report

Travel in

Travel in Slovakia

Sep 2019

US$2,100

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Executive Summary

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Growth fuelled by rising interest in Slovakia and government support

The performance of travel in Slovakia continues to be boosted by rising inbound arrivals and domestic trips. This is reflected in increasing lodging occupancy rates across all categories, from luxury hotels to short-term rentals.

Rising interest in online and mobile travel among consumers

Online travel in Slovakia posted rapid value growth towards the end of the review period, with an increasing proportion of sales being made through mobile applications. Slovak travellers are more aware of the convenience and security of mobile booking convenience.

Global online travel and low-cost carriers dominate sales

The competitive landscape within travel is dominated by large global players. Competition revolves around the ability to offer sound online booking services to travellers without the need for intermediaries.

Recreation vouchers and reduced VAT boost domestic tourism demand

Two major developments impacted domestic tourism in 2019, the introduction of recreation vouchers provided by employers and the reduction in VAT from 20% to 10% for accommodation establishments, aimed at boosting domestic tourism and improving the competitiveness of accommodation establishments. Recreation vouchers have spurred domestic tourism, contributing to dynamic growth for mid-market hotels.

Improving economy and disposable incomes to fuel revenue

Growing appetite for travel, driven mainly by rising incomes and record low unemployment, is fuelling expansion and innovation in some travel categories. Online sales and travel intermediaries offer holidays to a larger than ever number of exotic destinations, with the Maldives, Zanzibar and Oman becoming popular holiday destinations.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovakia for free:

The Travel in Slovakia market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Slovakia?
What are the major brands in Slovakia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Slovakia

EXECUTIVE SUMMARY

Growth fuelled by rising interest in Slovakia and government support

Rising interest in online and mobile travel among consumers

Global online travel and low-cost carriers dominate sales

Recreation vouchers and reduced VAT boost domestic tourism demand

Improving economy and disposable incomes to fuel revenue

SWOT

Summary 1 Destination Slovakia: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources

Airlines in Slovakia

HEADLINES

PROSPECTS

Low cost carriers continue to drive growth

Ryanair consolidates leading low cost carrier position

Demand for convenience fuels shift towards online booking

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Charter Airlines Brands by Key Performance Indicators 2019
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 18 Forecast Airlines Sales: Value 2019-2024
Table 19 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in Slovakia

HEADLINES

PROSPECTS

Demand for car rental boosted by rising arrival numbers

International brands continue to dominate

Increased competition from P2P ride-sharing schemes

CATEGORY DATA

Table 20 Car Rental Sales: Value 2014-2019
Table 21 Car Rental Online Sales: Value 2014-2019
Table 22 Structure of Car Rental Market 2014-2019
Table 23 Car Rental NBO Company Shares: % Value 2015-2019
Table 24 Car Rental Brands by Key Performance Indicators 2019
Table 25 Forecast Car Rental Sales: Value 2019-2024
Table 26 Forecast Car Rental Online Sales: Value 2019-2024

Lodging in Slovakia

HEADLINES

PROSPECTS

Lower VAT rates boost lodging competitiveness

Consumers attracted by Slovakia’s rich health and ski resort offering

Ongoing shift towards online booking and short-term rentals

CATEGORY DATA

Table 27 Lodging Sales: Value 2014-2019
Table 28 Lodging Online Sales: Value 2014-2019
Table 29 Hotels Sales: Value 2014-2019
Table 30 Hotels Online Sales: Value 2014-2019
Table 31 Other Lodging Sales: Value 2014-2019
Table 32 Other Lodging Online Sales: Value 2014-2019
Table 33 Lodging Outlets: Units 2014-2019
Table 34 Lodging: Number of Rooms 2014-2019
Table 35 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 36 Hotels NBO Company Shares: % Value 2015-2019
Table 37 Hotel Brands by Key Performance Indicators 2019
Table 38 Forecast Lodging Sales: Value 2019-2024
Table 39 Forecast Lodging Online Sales: Value 2019-2024
Table 40 Forecast Hotels Sales: Value 2019-2024
Table 41 Forecast Hotels Online Sales: Value 2019-2024
Table 42 Forecast Other Lodging Sales: Value 2019-2024
Table 43 Forecast Other Lodging Online Sales: Value 2019-2024
Table 44 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in Slovakia

HEADLINES

PROSPECTS

Rising demand for convenience drives online sales

Package holidays leads sales via travel intermediaries

Strong rise in popularity of online and mobile travel operators

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2014-2019
Table 46 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 47 Intermediaries Leisure Online Sales: Value 2014-2019
Table 48 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 49 Online Travel Sales to Residents: Value 2014-2019
Table 50 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 51 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 54 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 55 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in Slovakia

HEADLINES

PROSPECTS

Arrivals boosted by holding of Ice Hockey World Championships

Outbound and inbound flows boosted by air route expansion

Domestic and outbound spending boosted by strong economic growth

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2014-2019
Table 57 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 58 Inbound City Arrivals 2014-2019
Table 59 Inbound Receipts: Value 2014-2019
Table 60 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 61 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 63 Forecast Inbound Receipts: Value 2019-2024
Table 64 Domestic Trips by Destination: Number of Trips 2014-2019
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 67 Domestic Expenditure: Value 2014-2019
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 70 Forecast Domestic Expenditure: Value 2019-2024
Table 71 Outbound Departures: Number of Trips 2014-2019
Table 72 Outbound Departures by Destination: Number of Trips 2014-2019
Table 73 Outbound Expenditure: Value 2014-2019
Table 74 Forecast Outbound Expenditure: Value 2019-2024

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Megatrends

Country Report

Travel in Slovakia

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Executive Summary

New Report Guarantee

Growth fuelled by rising interest in Slovakia and government support

Rising interest in online and mobile travel among consumers

Global online travel and low-cost carriers dominate sales

Recreation vouchers and reduced VAT boost domestic tourism demand

Improving economy and disposable incomes to fuel revenue

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Overview

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Table of Contents

Travel in Slovakia

EXECUTIVE SUMMARY

Growth fuelled by rising interest in Slovakia and government support

Rising interest in online and mobile travel among consumers

Global online travel and low-cost carriers dominate sales

Recreation vouchers and reduced VAT boost domestic tourism demand

Improving economy and disposable incomes to fuel revenue

SWOT

MARKET DATA

SOURCES

Airlines in Slovakia

HEADLINES

PROSPECTS

Low cost carriers continue to drive growth

Ryanair consolidates leading low cost carrier position

Demand for convenience fuels shift towards online booking

CATEGORY DATA

Car Rental (Destination) in Slovakia

HEADLINES

PROSPECTS

Demand for car rental boosted by rising arrival numbers

International brands continue to dominate

Increased competition from P2P ride-sharing schemes

CATEGORY DATA

Lodging in Slovakia

HEADLINES

PROSPECTS

Lower VAT rates boost lodging competitiveness

Consumers attracted by Slovakia’s rich health and ski resort offering

Ongoing shift towards online booking and short-term rentals

CATEGORY DATA

Online Travel Sales and Intermediaries in Slovakia

HEADLINES

PROSPECTS

Rising demand for convenience drives online sales

Package holidays leads sales via travel intermediaries

Strong rise in popularity of online and mobile travel operators

CATEGORY DATA

Tourism Flows in Slovakia

HEADLINES

PROSPECTS

Arrivals boosted by holding of Ice Hockey World Championships

Outbound and inbound flows boosted by air route expansion

Domestic and outbound spending boosted by strong economic growth

CATEGORY DATA

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