Travel and tourism in Egypt continued its impressive turnaround during 2019 thanks to wider economic reforms in the country, which attracted foreign investment, as well as focused efforts on improving safety and security in the country. There has also been a rethink of Egypt’s tourism strategy, with a focus on new source markets; regaining the confidence of lost markets through negotiating with countries to remove travel bans; improving the legislative structure and facilitating investment in human resources, lodging and transport fleet capacity.
Online sales are seeing strong growth in Egypt with platforms such as Expedia, Booking.com and Travelstart making it easier for consumers to make their arrangements online.
EgyptAir, the national carrier, continues to hold a strong lead in terms of domestic air travel, having a presence in both scheduled and low cost carriers. State-backed financial support also enables the airline to continue despite economic challenges.
2020 should see the opening of the much anticipated Grand Egyptian Museum. The project has been subject to various delays but once it opens it will be a centrepiece in Egypt’s touristic offer, with over 100,000 artefacts, of which around 3,500 are from the world famous King Tutankhamen.
Egypt Vision 2030 aims to deliver a competitive, balanced and diversified economy, with tourism being one of the key pillars of economic development in the country. As a result, travel and tourism should continue to receive strong support from the government, although regional political disturbances and the threat of terrorist attacks could still negatively impact the progress of the industry over the forecast period.
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