Travel in Egypt

Revival of tourism on the back of economic reforms and wider efforts to improve security

Tourism has made an impressive comeback during 2018 thanks to wider economic reforms in the country attracting foreign investment as well as focused efforts to improve safety and security in the country. There has also been a rethink of Egypt’s tourism strategy, with a focus on new source markets; regaining the confidence of lost markets through negotiating with countries to remove travel bans; improving the legislative structure and facilitating investment in human resources, lodging and transport fleet capacity.

Regional travel intermediaries investing in the country to boost online travel platforms

With the highest number of internet and mobile internet subscribers in the African region, Egypt is proving to be ahead of other African countries, with its economy and tourism on an upward growth trajectory. Furthermore, Saudi Arabia is investing in various travel and tourism projects such as the Red Sea and Neom City, while the country is also working together with other countries such as Greece to help boost their respective tourism industries.

National carriers and local players retain leadership

EgyptAir, the national carrier, continues to hold a strong lead in terms of domestic air travel, having a presence in both scheduled and low cost carriers. State-backed financial support also enables the airline to continue despite economic challenges.

Digital marketing strategy to facilitate recovery of tourism industry

In addition to steps being taken to improve security conditions in the country and wider economic reforms to curb the monetary challenges in the country, Egypt also ran a highly successful digital promotional strategy structured around digital marketing. Egypt’s campaign “This is Egypt”, designed to bring tourists back to Egypt, was awarded as the best tourism promotional video in the Middle East from 63 entrants at the General Assembly of the United National World Tourism Organization (WTO) conference in China.

Continued investment and digital ecosystem to support sustainable growth

Egypt Vision 2030 aims to deliver a competitive, balanced and diversified economy, with tourism being one of the key pillars of economic development in the country. As a result, tourism should continue to receive strong support from the government, although regional political disturbances could still negatively impact the progress of the industry over the forecast period.

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