Travel in the Netherlands

Healthy economy boosts travel in the Netherlands

In 2018, the Netherlands benefited from positive economic development, with the country enjoying a strong increase in GDP as well as a heavy decline in unemployment. With the economy doing well, consumer confidence is rising, with this having a strong and positive influence on the development of the travel industry.

Older travellers to drive future growth of online travel

Online travel saw strong growth over the review period, with this expected to continue over the forecast period. Following the example of millennials, consumers aged 65 and over are becoming increasingly internet-savvy and are embracing new technology.

Major global players gain share at the expense of domestic travel companies

Across several categories major international players are gaining share at the expense of smaller domestic ones. In lodging, for instance, Accor Hotels Nederland and Airbnb led the category in 2018, with both able to further grow their value sales and share.

Sustainability and circularity of growing importance when it comes to innovation

Many companies are responding to the emergence of new competitors by improving their environmental credentials. In the lodging category, for instance, many players in the hotel industry are trying to meet the challenge of competing with Airbnb by outperforming it with regard to sustainability and circularity.

Further strong growth expected as economic forecasts remain positive

The general outlook for travel in the Netherlands remains very positive over the forecast period due to the expectation that the Dutch and world economies will perform well. Economic growth as well as a general trend towards more travel and a further increase in the number of middle- and higher-income households in the BRIC countries will all contribute to the increase in domestic, outgoing and incoming travel for the Netherlands.

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