Travel in
Netherlands

Country Report

Executive Summary

Sep 2019
Amsterdam becomes a victim of its own success

The Dutch Tourism Board has announced that it will stop advertising the Netherlands as a tourist destination due to the growing threat of over tourism. Of particular concern is tourism in Amsterdam, as travel to and within the Netherlands remains heavily reliant on the city.

Bookings through OTAs boosted by consumers becoming more tech-savvy and keen to package holidays themselves

OTAs saw strong growth over the review period, with this expected to continue over the forecast period. Consumers are becoming increasingly internet-savvy and are embracing new technology, with both younger and older consumers keen to take advantage of the ease of booking travel themselves.

Sustainability and circularity continue to grow in importance amongst hotel operators

Sustainability and circularity are increasingly important issues in terms of hotel branding, with operators keen to promote and improve their green credentials. Many are also eager to outshine Airbnb by appealing to young, trendy, environmentally-conscious travellers.

Global players have the financial muscle and expertise to outshine domestic travel companies

Major international players are becoming more significant within the Dutch travel arena as smaller companies find it difficult to compete. In lodging, for example, Airbnb led the category in 2019 and was able to further grow its value share despite stricter regulations being introduced to try and stop its expansion.

Travel to benefit from economic growth and an increased desire to see more of the world

Over the forecast period, the travel industry in the Netherlands is likely to see positive growth due to both domestic and international economic growth. Demand for lodgings and airline tickets are both set to rise due to increasing overall interest in travelling and higher disposable incomes.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Travel in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel in Netherlands?
  • What are the major brands in Netherlands?  

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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Travel in the Netherlands

EXECUTIVE SUMMARY

Amsterdam becomes a victim of its own success
Bookings through OTAs boosted by consumers becoming more tech-savvy and keen to package holidays themselves
Sustainability and circularity continue to grow in importance amongst hotel operators
Global players have the financial muscle and expertise to outshine domestic travel companies
Travel to benefit from economic growth and an increased desire to see more of the world

SWOT

Summary 1 Destination the Netherlands: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources

Airlines in the Netherlands

HEADLINES

PROSPECTS

Lelystad Airport to see more flights as Schiphol Airport reaches capacity
Eindhoven and Maastricht Aachen airports to increase in importance
Cheaper airlines, easyJet and Transavia, gain ground on scheduled carriers through lower pricing

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Charter Airlines Brands by Key Performance Indicators 2019
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 18 Forecast Airlines Sales: Value 2019-2024
Table 19 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in the Netherlands

HEADLINES

PROSPECTS

Popularity of Uber and car-sharing affect growth in car rental sales
Leisure car rental suffers from the Netherland’s small size, whereas business car rental benefits from companies leasing cars to offer to employees
Independent companies still popular but global brands on the up, particularly amongst business rentals

CATEGORY DATA

Table 20 Car Rental Sales: Value 2014-2019
Table 21 Car Rental Online Sales: Value 2014-2019
Table 22 Structure of Car Rental Market 2014-2019
Table 23 Car Rental NBO Company Shares: % Value 2015-2019
Table 24 Car Rental Brands by Key Performance Indicators 2019
Table 25 Forecast Car Rental Sales: Value 2019-2024
Table 26 Forecast Car Rental Online Sales: Value 2019-2024

Lodging in the Netherlands

HEADLINES

PROSPECTS

Inbound trips to boost lodging sales
Amsterdam City Council places temporary ban on new hotel building, with stays in other areas set to increase
Airbnb also suffers slightly as rules are tightened in Amsterdam, with hotels fighting back

CATEGORY DATA

Table 27 Lodging Sales: Value 2014-2019
Table 28 Lodging Online Sales: Value 2014-2019
Table 29 Hotels Sales: Value 2014-2019
Table 30 Hotels Online Sales: Value 2014-2019
Table 31 Other Lodging Sales: Value 2014-2019
Table 32 Other Lodging Online Sales: Value 2014-2019
Table 33 Lodging Outlets: Units 2014-2019
Table 34 Lodging: Number of Rooms 2014-2019
Table 35 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 36 Hotels NBO Company Shares: % Value 2015-2019
Table 37 Hotel Brands by Key Performance Indicators 2019
Table 38 Forecast Lodging Sales: Value 2019-2024
Table 39 Forecast Lodging Online Sales: Value 2019-2024
Table 40 Forecast Hotels Sales: Value 2019-2024
Table 41 Forecast Hotels Online Sales: Value 2019-2024
Table 42 Forecast Other Lodging Sales: Value 2019-2024
Table 43 Forecast Other Lodging Online Sales: Value 2019-2024
Table 44 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in the Netherlands

HEADLINES

PROSPECTS

OTAs thrive as more consumers book online, whilst traditional players try to adapt
Smaller travel intermediaries struggle to keep up with the might of the big players as Booking.com and Expedia face a backlash
Some consumers remain reluctant to book online

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2014-2019
Table 46 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 47 Intermediaries Leisure Online Sales: Value 2014-2019
Table 48 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 49 Online Travel Sales to Residents: Value 2014-2019
Table 50 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 51 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 54 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 55 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in the Netherlands

HEADLINES

PROSPECTS

Arrivals from neighbouring Germany and Belgium continue to be key
Amsterdam and its attractions continue to pull in visitors
Brexit threat looms on the horizon and could impact arrivals from the UK after October 2019

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2014-2019
Table 57 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 58 Inbound City Arrivals 2014-2019
Table 59 Inbound Receipts: Value 2014-2019
Table 60 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 61 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 63 Forecast Inbound Receipts: Value 2019-2024
Table 64 Domestic Trips by Destination: Number of Trips 2014-2019
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 67 Domestic Expenditure: Value 2014-2019
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 70 Forecast Domestic Expenditure: Value 2019-2024
Table 71 Outbound Departures: Number of Trips 2014-2019
Table 72 Outbound Departures by Destination: Number of Trips 2014-2019
Table 73 Outbound Expenditure: Value 2014-2019
Table 74 Forecast Outbound Departures: Number of Trips 2019-2024
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 76 Forecast Outbound Expenditure: Value 2019-2024