Travel in Greece

September 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Travel industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Tourism Flows
  • Airlines
  • Car Rental (Destination)
  • Lodging
  • Online Travel Sales and Intermediaries

If you're in the Travel industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Travel in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Travel in Greece?
  • Which are the leading companies in Travel in Greece?
  • How are companies responding to the impact of COVID-19 and accordant travel restrictions?
  • How severe is the scale of the damage?
  • Which travel sectors are proving the most resilient?
  • How soon can recovery be expected?
  • What are companies doing to innovate and future-proof against the crisis?

Travel in Greece

EXECUTIVE SUMMARY

Travel in 2021
COVID-19 impact on travel
Company response to COVID-19 in 2021: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries in 2021
What next for travel?
Chart 1 Inbound Receipts: 2021-2026 Chart 2 Average Spend per Trip for Inbound Arrivals: 2021-2026

MARKET DATA

Table 1 Other Transport Sales: Value 2016-2021 Table 2 Other Transport Online Sales: Value 2016-2021 Table 3 Forecast Other Transport Sales: Value 2021-2026 Table 4 Forecast Other Transport Online Sales: Value 2021-2026 Table 5 Activities and Experiences: Value 2016-2021 Table 6 Forecast Activities and Experiences: Value 2021-2026

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Greece

KEY DATA FINDINGS

2021 IMPACT

Travel flows rebound, but not yet to 2019 levels
Vaccination affects travel flows and the profile of travellers changes

RECOVERY AND OPPORTUNITIES

Slow recovery due to fewer trips and more hurdles to jump
Flight routes and frequency to recover and the extension of the holiday season

CATEGORY DATA

Table 7 Inbound Arrivals: Number of Trips 2016-2021 Table 8 Inbound Arrivals by Country: Number of Trips 2016-2021 Table 9 Inbound City Arrivals 2016-2021 Table 10 Inbound Receipts: Value 2016-2021 Table 11 Forecast Inbound Arrivals: Number of Trips 2021-2026 Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2021-2026 Table 13 Forecast Inbound Receipts: Value 2021-2026 Table 14 Domestic Trips by Destination: Number of Trips 2016-2021 Table 15 Domestic Business Trips by Travel Mode: Number of Trips 2016-2021 Table 16 Domestic Leisure Trips by Travel Mode: Number of Trips 2016-2021 Table 17 Domestic Expenditure: Value 2016-2021 Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2021-2026 Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2021-2026 Table 20 Forecast Domestic Expenditure: Value 2021-2026 Table 21 Outbound Departures: Number of Trips 2016-2021 Table 22 Outbound Departures by Destination: Number of Trips 2016-2021 Table 23 Outbound Expenditure: Value 2016-2021 Table 24 Forecast Outbound Departures: Number of Trips 2021-2026 Table 25 Forecast Outbound Departures by Destination: Number of Trips 2021-2026 Table 26 Forecast Outbound Expenditure: Value 2021-2026

Airlines in Greece

KEY DATA FINDINGS

2021 IMPACT

Ticket promotions and more direct routes appeal to travellers and help sales rebound
Scheduled takes share due to higher trust than low-cost carriers

RECOVERY AND OPPORTUNITIES

Slow recovery for scheduled passenger numbers due to cautious spending
Growth in domestic flights as consumers will remain cautious in the short-term

CATEGORY DATA

Table 27 Airlines Sales: Value 2016-2021 Table 28 Airlines Online Sales: Value 2016-2021 Table 29 Airlines: Passengers Carried 2016-2021 Table 30 Airlines NBO Company Shares: % Value 2016-2020 Table 31 Low Cost Carriers Airlines Brands by Key Performance Indicators 2021 Table 32 Scheduled Airlines Brands by Key Performance Indicators 2021 Table 33 Forecast Airlines Sales: Value 2021-2026 Table 34 Forecast Airlines Online Sales: Value 2021-2026

Car Rental (Destination) in Greece

KEY DATA FINDINGS

2021 IMPACT

Decline not as strong as fall in arrivals, held up by domestic tourism
Decline in fleet size but partnerships with airlines help the major companies

RECOVERY AND OPPORTUNITIES

Avis set to see conflicting trends moving forwards
The losses experienced by domestic operators unlikely to be regained

CATEGORY DATA

Table 35 Car Rental Sales: Value 2016-2021 Table 36 Car Rental Online Sales: Value 2016-2021 Table 37 Structure of Car Rental Market 2016-2021 Table 38 Car Rental NBO Company Shares: % Value 2016-2020 Table 39 Car Rental Brands by Key Performance Indicators 2021 Table 40 Forecast Car Rental Sales: Value 2021-2026 Table 41 Forecast Car Rental Online Sales: Value 2021-2026

Lodging in Greece

KEY DATA FINDINGS

2021 IMPACT

Rebound for lodging in 2021, but a short season and low occupancy hamper growth
Campsites and short-term rentals see slower declines due to social distancing

RECOVERY AND OPPORTUNITIES

Short-term rentals will face challenges from several quarters
Other lodging set to be slower to recover over the forecast period

CATEGORY DATA

Table 42 Lodging Sales: Value 2016-2021 Table 43 Lodging Online Sales: Value 2016-2021 Table 44 Hotels Sales: Value 2016-2021 Table 45 Hotels Online Sales: Value 2016-2021 Table 46 Other Lodging Sales: Value 2016-2021 Table 47 Other Lodging Online Sales: Value 2016-2021 Table 48 Lodging Outlets: Units 2016-2021 Table 49 Lodging: Number of Rooms 2016-2021 Table 50 Lodging by Incoming vs Domestic: % Value 2016-2021 Table 51 Hotels NBO Company Shares: % Value 2016-2020 Table 52 Hotel Brands by Key Performance Indicators 2021 Table 53 Forecast Lodging Sales: Value 2021-2026 Table 54 Forecast Lodging Online Sales: Value 2021-2026 Table 55 Forecast Hotels Sales: Value 2021-2026 Table 56 Forecast Hotels Online Sales: Value 2021-2026 Table 57 Forecast Other Lodging Sales: Value 2021-2026 Table 58 Forecast Other Lodging Online Sales: Value 2021-2026 Table 59 Forecast Lodging Outlets: Units 2021-2026

Online Travel and Intermediaries in Greece

KEY DATA FINDINGS

2021 IMPACT

Consumer caution leads the share of travel intermediaries to rise
Online travel sales perform well, with mobile sales seeing a strong increase

RECOVERY AND OPPORTUNITIES

Slower return of intermediaries’ business sales, but in-person meetings will resume
Some operators will specialise in one niche

CATEGORY DATA

Table 60 Travel Intermediaries Sales: Value 2016-2021 Table 61 Intermediaries Corporate Business Online Sales: Value 2016-2021 Table 62 Intermediaries Leisure Online Sales: Value 2016-2021 Table 63 Travel Intermediaries NBO Company Shares: % Value 2016-2021 Table 64 Online Travel Sales to Residents: Value 2016-2021 Table 65 Total Mobile Travel Sales to Residents: Value 2016-2021 Table 66 Forecast Travel Intermediaries Sales: Value 2021-2026 Table 67 Forecast Intermediaries Corporate Business Online Sales: Value 2021-2026 Table 68 Forecast Intermediaries Leisure Online Sales: Value 2021-2026 Table 69 Forecast Online Travel Sales to Residents: Value 2021-2026 Table 70 Forecast Total Mobile Travel Sales to Residents: Value 2021-2026
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This report originates from Passport, our Travel research and analysis database.

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