The lifting of travel restrictions is contributing to the recovery of international travel, both outbound and inbound. Sun and beach remains the key selling point of Greece as a global travel brand.
The global economic recession and pressure on disposable incomes have made travellers more price-sensitive. This has contributed to a migration to low cost carriers.
Luxury hotels is a strong performer in lodging, driven by investments in infrastructure and the increase in luxury tourism to Greece. Affluent travellers willing to pay more for an extraordinary experience remain key growth drivers.
Leading international operators like booking.com, Expedia, hotels.
There is still widespread uncertainty regarding the outlook for travel, as the lingering effects of the COVID-19 pandemic and War in Ukraine are expected to play a key role in developments and performance. With regard to domestic and outbound travel, a key challenge remains the strong pressure on consumers’ disposable incomes.
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Understand the latest market trends and future growth opportunities for the Travel industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Travel industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
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