Tourism flows are showing a strong increase in 2023 on both a domestic and international level. Despite the impact of inflation on disposable incomes and travel prices increases, consumers are not willing to cut down on their spending as they seek to make up for the lost travel experiences during the COVID-19 pandemic.
Due to high airport fees at Athens International Airport “Eleftherios Venizelos” (AIA), Ryanair shut down its Athens base in October 2022, leading to a reduction of scheduled flights from 29 to 10. The reduced number of flights together with fierce competition from Wizz Air has led to a decrease in Ryanair’s share in retail value terms.
There is a strong polarisation trend in the lodging category in 2023. Luxury hotels are the best performers, driven by investment in infrastructure and an increase in luxury tourism to Greece, with affluent travellers willing to pay more for an extraordinary experience.
Leading international intermediaries such as Booking.com, Hotels.
High inflation and its impact upon purchasing power and travel costs is predicted to have a detrimental effect upon Greek travel in the short term. There is still widespread uncertainty and insecurity as the costs of living remain high, particularly in European markets, and this will affect consumer buying behaviour.
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Understand the latest market trends and future growth opportunities for the Travel industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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