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Country Report

Travel in

Travel in Morocco

41 pages, Sep 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Overview of travel in Morocco

2018 witnessed healthy growth in tourist arrivals from different regions. This was thanks to the efforts of the government and the National Office for Tourism in promoting Morocco as one of the major tourist destinations in North Africa throughout many countries.

Online travel strengthens its position in Morocco

The growing use of the internet in Morocco is because it is one of the most connected countries in Africa. This, along with the growing use of credit and debit cards in the country, succeeded in boosting online travel sales in 2018.

Lodging witnesses fierce competition in 2018

Lodging witnessed fierce competition between operators in 2018. Although hotels still accounted for the highest share within lodging, short-term rentals are becoming increasingly popular in the country because they are a different type of accommodation, and cheaper when compared with hotels.

Short-term rentals continues to boom in Morocco

With more than 20,000 establishments listed in Morocco on Airbnb in 2018, the company continued to record strong value growth, whilst players such as Roomorama are also developing steadily in the country, as they are listing more and more outlets every year. Although they will start to be taxed from 2019, short-term rentals appeared to be the hottest and most innovative concept in travel in 2018, and other lodging providers, mainly hotels, will realise the opportunities in sharing economy schemes in the future.

Healthy growth expected in travel in Morocco over the forecast period

Morocco has a strategy of attracting 20 million tourists by 2020. To this end, the government is renovating the infrastructure and promoting the country in different national and international tourism events.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Travel in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Morocco?
What are the major brands in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Morocco

EXECUTIVE SUMMARY

Overview of travel in Morocco

Online travel strengthens its position in Morocco

Lodging witnesses fierce competition in 2018

Short-term rentals continues to boom in Morocco

Healthy growth expected in travel in Morocco over the forecast period

SWOT

Summary 1 Destination Morocco: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

SOURCES

Summary 2 Research Sources

Airlines in Morocco

HEADLINES

PROSPECTS

A proactive aviation strategy

Airlines will remain the most popular means of transportation

International companies strengthen their position in airlines in Morocco

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 16 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 17 Forecast Airlines Sales: Value 2018-2023
Table 18 Forecast Airlines Online Sales: Value 2018-2023

Lodging in Morocco

HEADLINES

PROSPECTS

Short-term rentals is expected to gain share in lodging

Hotels still accounts for the highest share in lodging in Morocco

As occupancy rises, the opening of more hotels is planned

CATEGORY DATA

Table 19 Lodging Sales: Value 2013-2018
Table 20 Lodging Online Sales: Value 2013-2018
Table 21 Hotels Sales: Value 2013-2018
Table 22 Hotels Online Sales: Value 2013-2018
Table 23 Other Lodging Sales: Value 2013-2018
Table 24 Other Lodging Online Sales: Value 2013-2018
Table 25 Lodging Outlets: Units 2013-2018
Table 26 Lodging: Number of Rooms 2013-2018
Table 27 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 28 Hotels NBO Company Shares: % Value 2014-2018
Table 29 Hotel Brands by Key Performance Indicators 2018
Table 30 Forecast Lodging Sales: Value 2018-2023
Table 31 Forecast Lodging Online Sales: Value 2018-2023
Table 32 Forecast Hotels Sales: Value 2018-2023
Table 33 Forecast Hotels Online Sales: Value 2018-2023
Table 34 Forecast Other Lodging Sales: Value 2018-2023
Table 35 Forecast Other Lodging Online Sales: Value 2018-2023
Table 36 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Morocco

HEADLINES

PROSPECTS

Intermediaries is expected to benefit from rising tourist numbers

Online travel sales to residents are set to grow over the forecast period

High internet penetration and improvements in banking will boost sales

CATEGORY DATA

Table 37 Travel Intermediaries Sales: Value 2013-2018
Table 38 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 39 Intermediaries Leisure Online Sales: Value 2013-2018
Table 40 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 41 Online Travel Sales to Residents: Value 2013-2018
Table 42 Mobile Travel Sales to Residents: Value 2013-2018
Table 43 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 44 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 45 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 46 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 47 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Morocco

HEADLINES

PROSPECTS

Arrivals are set to increase in Morocco over the forecast period

Morocco benefits from the stability of its political situation

Infrastructure improvements are set to benefit tourism

CATEGORY DATA

Table 48 Inbound Arrivals: Number of Trips 2013-2018
Table 49 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 50 Inbound City Arrivals 2013-2018
Table 51 Inbound Receipts: Value 2013-2018
Table 52 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 53 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 54 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 55 Forecast Inbound Receipts: Value 2018-2023
Table 56 Domestic Trips by Destination: Number of Trips 2013-2018
Table 57 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 58 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 59 Domestic Expenditure: Value 2013-2018
Table 60 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 61 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 62 Forecast Domestic Expenditure: Value 2018-2023
Table 63 Outbound Departures: Number of Trips 2013-2018
Table 64 Outbound Departures by Destination: Number of Trips 2013-2018
Table 65 Outbound Expenditure: Value 2013-2018
Table 66 Forecast Outbound Departures: Number of Trips 2018-2023
Table 67 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 68 Forecast Outbound Expenditure: Value 2018-2023

Car Rental (Destination) in Morocco

HEADLINES

PROSPECTS

International companies lead car rental in Morocco

Car rental is expected to remain strong over the forecast period

Local car rental outlets are set to grow further over the forecast period

CATEGORY DATA

Table 69 Car Rental Sales: Value 2013-2018
Table 70 Car Rental Online Sales: Value 2013-2018
Table 71 Structure of Car Rental Market 2013-2018
Table 72 Car Rental NBO Company Shares: % Value 2014-2018
Table 73 Car Rental Brands by Key Performance Indicators 2018
Table 74 Forecast Car Rental Sales: Value 2018-2023
Table 75 Forecast Car Rental Online Sales: Value 2018-2023

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Megatrends

Country Report

Travel in Morocco

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Executive Summary

New Report Guarantee

Overview of travel in Morocco

Online travel strengthens its position in Morocco

Lodging witnesses fierce competition in 2018

Short-term rentals continues to boom in Morocco

Healthy growth expected in travel in Morocco over the forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Travel in Morocco

EXECUTIVE SUMMARY

Overview of travel in Morocco

Online travel strengthens its position in Morocco

Lodging witnesses fierce competition in 2018

Short-term rentals continues to boom in Morocco

Healthy growth expected in travel in Morocco over the forecast period

SWOT

MARKET DATA

SOURCES

Airlines in Morocco

HEADLINES

PROSPECTS

A proactive aviation strategy

Airlines will remain the most popular means of transportation

International companies strengthen their position in airlines in Morocco

CATEGORY DATA

Lodging in Morocco

HEADLINES

PROSPECTS

Short-term rentals is expected to gain share in lodging

Hotels still accounts for the highest share in lodging in Morocco

As occupancy rises, the opening of more hotels is planned

CATEGORY DATA

Online Travel Sales and Intermediaries in Morocco

HEADLINES

PROSPECTS

Intermediaries is expected to benefit from rising tourist numbers

Online travel sales to residents are set to grow over the forecast period

High internet penetration and improvements in banking will boost sales

CATEGORY DATA

Tourism Flows in Morocco

HEADLINES

PROSPECTS

Arrivals are set to increase in Morocco over the forecast period

Morocco benefits from the stability of its political situation

Infrastructure improvements are set to benefit tourism

CATEGORY DATA

Car Rental (Destination) in Morocco

HEADLINES

PROSPECTS

International companies lead car rental in Morocco

Car rental is expected to remain strong over the forecast period

Local car rental outlets are set to grow further over the forecast period

CATEGORY DATA

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