Travel in
Morocco

Country Report

Executive Summary

Aug 2019
Morocco enjoys a positive year for travel in 2019

The travel industry recorded good growth and a positive performance overall in Morocco in 2019. The political instability and economic recovery in neighbouring countries supported travel to Morocco, seeing it record good results for flows, including inbound, domestic and outbound.

Internet continues supporting the industry

E-commerce websites and online travel transactions recorded good performances. This is explained by the growing trend among Moroccans for online booking and using the internet to compare offers and alternatives.

Morocco offers a wide range of activities and attractions

Over the last three years Morocco has been developing a number of attractions and entertainment venues, targeting both children and adults, and offering different types of activities, such as adventure tourism, sports or digital entertainment. Furthermore, there has been an emergence of different parks with specific themes, such as dinosaurs, pirates and space, in order to respond to consumer preferences and attract more visitors.

Additional routes support air travel in Morocco

A dozen new air routes were added to the existing network of flights in 2018, which will serve to strengthen the air travel industry. Destinations included new links between Lyon and Tangiers, Casablanca and Pisa, and Casablanca and Prague.

Continuous investments and government efforts expected to support the industry

A positive performance is expected for travel in Morocco over the forecast period. This is explained by the significant investments and impressive efforts being supported and supervised by the Moroccan government.

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Discover the latest market trends and uncover sources of future market growth for the Travel industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Travel in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel in Morocco?
  • What are the major brands in Morocco?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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Travel in Morocco

EXECUTIVE SUMMARY

Morocco enjoys a positive year for travel in 2019
Internet continues supporting the industry
Morocco offers a wide range of activities and attractions
Additional routes support air travel in Morocco
Continuous investments and government efforts expected to support the industry

SWOT

Summary 1 Destination Morocco: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources

Airlines in Morocco

HEADLINES

PROSPECTS

New air links support increasing travel
Low-cost carriers remain the most popular airlines
Convenience of booking improves sales in air travel

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 16 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 17 Forecast Airlines Sales: Value 2019-2024
Table 18 Forecast Airlines Online Sales: Value 2019-2024

Lodging in Morocco

HEADLINES

PROSPECTS

Hotels expand their presence at all levels
Short-term rentals are dominating lodging in Morocco
Increasing investments in lodging hotels and facilities

CATEGORY DATA

Table 19 Lodging Sales: Value 2014-2019
Table 20 Lodging Online Sales: Value 2014-2019
Table 21 Hotels Sales: Value 2014-2019
Table 22 Hotels Online Sales: Value 2014-2019
Table 23 Other Lodging Sales: Value 2014-2019
Table 24 Other Lodging Online Sales: Value 2014-2019
Table 25 Lodging Outlets: Units 2014-2019
Table 26 Lodging: Number of Rooms 2014-2019
Table 27 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 28 Hotels NBO Company Shares: % Value 2015-2019
Table 29 Hotel Brands by Key Performance Indicators 2019
Table 30 Forecast Lodging Sales: Value 2019-2024
Table 31 Forecast Lodging Online Sales: Value 2019-2024
Table 32 Forecast Hotels Sales: Value 2019-2024
Table 33 Forecast Hotels Online Sales: Value 2019-2024
Table 34 Forecast Other Lodging Sales: Value 2019-2024
Table 35 Forecast Other Lodging Online Sales: Value 2019-2024
Table 36 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in Morocco

HEADLINES

PROSPECTS

Online value sales all but level with offline sales
Domestic trips support online travel sales
Mobile applications represent the future of online travel sales

CATEGORY DATA

Table 37 Travel Intermediaries Sales: Value 2014-2019
Table 38 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 39 Intermediaries Leisure Online Sales: Value 2014-2019
Table 40 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 41 Online Travel Sales to Residents: Value 2014-2019
Table 42 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 43 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 44 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 45 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 46 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 47 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in Morocco

HEADLINES

PROSPECTS

Infrastructure remains the most important challenge for tourism flow
Emergence of new attractions sustains the flow of tourists
Spain still the main outbound destination

CATEGORY DATA

Table 48 Inbound Arrivals: Number of Trips 2014-2019
Table 49 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 50 Inbound City Arrivals 2014-2019
Table 51 Inbound Receipts: Value 2014-2019
Table 52 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 53 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 54 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 55 Forecast Inbound Receipts: Value 2019-2024
Table 56 Domestic Trips by Destination: Number of Trips 2014-2019
Table 57 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 58 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 59 Domestic Expenditure: Value 2014-2019
Table 60 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 61 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 62 Forecast Domestic Expenditure: Value 2019-2024
Table 63 Outbound Departures: Number of Trips 2014-2019
Table 64 Outbound Departures by Destination: Number of Trips 2014-2019
Table 65 Outbound Expenditure: Value 2014-2019
Table 66 Forecast Outbound Departures: Number of Trips 2019-2024
Table 67 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 68 Forecast Outbound Expenditure: Value 2019-2024

Car Rental (Destination) in Morocco

HEADLINES

PROSPECTS

Overcapacity and competing products or concepts affecting car rental
International brands still dominate car rental in Morocco
Leisure car rental outperforms business car rental

CATEGORY DATA

Table 69 Car Rental Sales: Value 2014-2019
Table 70 Car Rental Online Sales: Value 2014-2019
Table 71 Structure of Car Rental Market 2014-2019
Table 72 Car Rental NBO Company Shares: % Value 2015-2019
Table 73 Car Rental Brands by Key Performance Indicators 2019
Table 74 Forecast Car Rental Sales: Value 2019-2024
Table 75 Forecast Car Rental Online Sales: Value 2019-2024