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Country Report

Travel in

Travel in Morocco

Oct 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

COVID-19 has severely damaged the travel industry in Morocco. From 20 March when the strict lockdown was introduced, consumers have been forced to remain at home except for essential travel, causing demand for any domestic tourism to plummet, while border closures and grounded flights led to a sharp drop in inbound tourist flows.

COVID-19 country impact

A lockdown was introduced in Morocco on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes – buying groceries or medicine and medical visits. People working in key jobs such as bankers, pharmacists, healthcare workers or grocery store employees were still able to leave their homes.

Company response to COVID-19: Airlines and hotels

The steep decline in inbound tourist flows to Morocco as a result of border closures has led to a subsequent flood of grounded flights and caused airline companies to face steep drops in revenue. Many of Morocco’s key markets for international tourists including the US, the UK, Spain and Italy, have been some of the worst hit countries, further damaging the inbound tourist flows.

Impact of COVID-19 on online bookings and travel intermediaries

Online travel intermediaries have seen a steep decline in the number of bookings as a result of the impact of COVID-19. The steep drop in international tourist flows has hit online travel intermediaries hard, with these consumers making up a large portion of online sales.

What next for travel?

Just like in many countries around the world, travel in Morocco will face serious challenges as a result of COVID-19 in 2020 and beyond. The pandemic will impact all areas of travel, with low tourist flows, lowered disposable incomes and safety fears over the spread of infection likely to lead to a slow recovery for tourism and travel in Morocco.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Travel in Morocco market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Morocco?
What are the major brands in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
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Travel in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Morocco

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions and closed borders cause tourist flows to plummet in Morocco in 2020

Inbound flows dampened by high number of cases and restrictions in important markets

RECOVERY AND OPPORTUNITIES

Domestic tourism will be important for recovery into the forecast period

Lower disposable incomes and safety concerns will dampen growth of tourism in Morocco into the forecast period

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Morocco

KEY DATA FINDINGS

2020 IMPACT

Border closures and travel restrictions ground planes in Morocco

As consumers face lower disposable incomes, flight bookings will decrease

RECOVERY

Fear of second wave will hold back sales of flight tickets into the forecast period, encouraging companies to offer flexible booking

Safety will be a priority for consumers into the forecast period, with strict hygiene measures introduced on flights

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 37 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 38 Forecast Airlines Sales: Value 2020-2025
Table 39 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Morocco

KEY DATA FINDINGS

2020 IMPACT

Nationwide lockdown plunges demand for car rentals to almost zero

Decreases in inbound tourist flows will hinder growth in 2020

RECOVERY AND OPPORTUNITIES

Domestic tourists will be targeted by car rental companies in Morocco

Overcapacity will create a competitive environment for car rental companies fighting to attract a limited number of customers

CATEGORY DATA

Table 40 Car Rental Sales: Value 2015-2020
Table 41 Car Rental Online Sales: Value 2015-2020
Table 42 Structure of Car Rental Market 2015-2020
Table 43 Car Rental NBO Company Shares: % Value 2016-2020
Table 44 Car Rental Brands by Key Performance Indicators 2020
Table 45 Forecast Car Rental Sales: Value 2020-2025
Table 46 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Morocco

KEY DATA FINDINGS

2020 IMPACT

Shutdown of all lodging businesses caused steep financial losses for companies in 2020

Low disposable incomes will dampen demand for lodging, even as restrictions lift

RECOVERY AND OPPORTUNITIES

Domestic tourism may offer opportunities for recovery into the forecast period

Lodging companies will focus on safety and hygiene measures to attract back customers

CATEGORY DATA

Table 47 Lodging Sales: Value 2015-2020
Table 48 Lodging Online Sales: Value 2015-2020
Table 49 Hotels Sales: Value 2015-2020
Table 50 Hotels Online Sales: Value 2015-2020
Table 51 Other Lodging Sales: Value 2015-2020
Table 52 Other Lodging Online Sales: Value 2015-2020
Table 53 Lodging Outlets: Units 2015-2020
Table 54 Lodging: Number of Rooms 2015-2020
Table 55 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 56 Hotels NBO Company Shares: % Value 2016-2020
Table 57 Hotel Brands by Key Performance Indicators 2020
Table 58 Forecast Lodging Sales: Value 2020-2025
Table 59 Forecast Lodging Online Sales: Value 2020-2025
Table 60 Forecast Hotels Sales: Value 2020-2025
Table 61 Forecast Hotels Online Sales: Value 2020-2025
Table 62 Forecast Other Lodging Sales: Value 2020-2025
Table 63 Forecast Other Lodging Online Sales: Value 2020-2025
Table 64 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Morocco

KEY DATA FINDINGS

2020 IMPACT

Online travel intermediaries expected to perform poorly in 2020 due to steep decline in tourist flows

Online booking services take greater share from offline intermediaries thanks to their easier access and greater flexibility

RECOVERY AND OPPORTUNITIES

Online travel intermediaries will benefit from increased flexibility, but will suffer most from plummet in inbound tourists

Mobile bookings could provide opportunities for growth into the forecast period

CATEGORY DATA

Table 65 Travel Intermediaries Sales: Value 2015-2020
Table 66 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 67 Intermediaries Leisure Online Sales: Value 2015-2020
Table 68 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 69 Online Travel Sales to Residents: Value 2015-2020
Table 70 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 71 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 72 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 73 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 74 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 75 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Country Report

Travel in Morocco

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Morocco

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions and closed borders cause tourist flows to plummet in Morocco in 2020

Inbound flows dampened by high number of cases and restrictions in important markets

RECOVERY AND OPPORTUNITIES

Domestic tourism will be important for recovery into the forecast period

Lower disposable incomes and safety concerns will dampen growth of tourism in Morocco into the forecast period

CATEGORY DATA

Airlines in Morocco

KEY DATA FINDINGS

2020 IMPACT

Border closures and travel restrictions ground planes in Morocco

As consumers face lower disposable incomes, flight bookings will decrease

RECOVERY

Fear of second wave will hold back sales of flight tickets into the forecast period, encouraging companies to offer flexible booking

Safety will be a priority for consumers into the forecast period, with strict hygiene measures introduced on flights

CATEGORY DATA

Car Rental (Destination) in Morocco

KEY DATA FINDINGS

2020 IMPACT

Nationwide lockdown plunges demand for car rentals to almost zero

Decreases in inbound tourist flows will hinder growth in 2020

RECOVERY AND OPPORTUNITIES

Domestic tourists will be targeted by car rental companies in Morocco

Overcapacity will create a competitive environment for car rental companies fighting to attract a limited number of customers

CATEGORY DATA

Lodging in Morocco

KEY DATA FINDINGS

2020 IMPACT

Shutdown of all lodging businesses caused steep financial losses for companies in 2020

Low disposable incomes will dampen demand for lodging, even as restrictions lift

RECOVERY AND OPPORTUNITIES

Domestic tourism may offer opportunities for recovery into the forecast period

Lodging companies will focus on safety and hygiene measures to attract back customers

CATEGORY DATA

Online Travel Sales and Intermediaries in Morocco

KEY DATA FINDINGS

2020 IMPACT

Online travel intermediaries expected to perform poorly in 2020 due to steep decline in tourist flows

Online booking services take greater share from offline intermediaries thanks to their easier access and greater flexibility

RECOVERY AND OPPORTUNITIES

Online travel intermediaries will benefit from increased flexibility, but will suffer most from plummet in inbound tourists

Mobile bookings could provide opportunities for growth into the forecast period

CATEGORY DATA

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