Travel in Morocco continued to recover in 2023, with the volume of trips seeing significant growth over the previous year. One key factor contributing to this trend was the 2022 FIFA World Cup, which increased the visibility of the country as a tourist destination, thanks to the impressive performance of the Moroccan national team, the Atlas Lions, which was the first African team to reach the semi-finals.
The number of people travelling by air continued to grow in 2023, with volumes exceeding pre-pandemic levels. Local airlines responded to the increase in demand by reopening routes that had been closed during the pandemic, as well as adding new destinations to their networks.
Hotels in Morocco continued to bounce back in 2023, with the number of room nights edging closer to pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing on a temporary basis.
Retail sales of bookings continued to grow strongly in constant value terms in 2023. This rebound was driven largely by leisure travel, with a notable rebound in international arrivals from France, Spain and the UK.
Inbound arrivals (in the form of number of trips) will continue to recover throughout the forecast period, with the expectation that they will surpass their pre-pandemic peak by 2024. Morocco’s warm climate will remain a key point of attraction to North European visitors, combined with its culture, cuisine, diverse landscape, and political stability.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
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