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Country Report

Travel in

Travel in Spain

Sep 2019

US$2,100

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Executive Summary

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Growth continues thanks to less traditional source countries

Travel flows continued to increase in Spain in 2019, with growth in domestic trips, outbound departures and inbound arrivals. Outbound departures saw the best performance, as the Spanish economy continued to see sustained stability and a continuous decline in the unemployment rate, and more Spaniards were therefore willing and able to spend more.

Rising online demand leads travel players to also offer more digital tools

The share of online sales increased in all travel categories in Spain in 2019. Spain is amongst the EU nations with the highest internet penetration and use.

Hotels and intermediaries look to differentiate their offer

In the current context of key markets such as Germany, the UK and Scandinavian countries expressing more interest in competing Mediterranean destinations, Spanish hotel chains are investing in repositioning themselves. For instance, Marriott is set to increase its stock of upscale and luxury hotels in Spain in the next few years.

Car rental players expand services to compete with sharing economy

The sharing economy is affecting car rental. The main advantages of car sharing are low prices, good connectivity and easy access through mobile apps.

Continued growth, due to improving travel infrastructure

Travel is expected to continue to see growth in Spain by all measures in the forecast period. The continued development of the tourism infrastructure in the country will promote development, with the building of new luxury hotels in key destinations and the improvement of transport links, along the growth of digital services and the sharing economy.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free:

The Travel in Spain market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Spain?
What are the major brands in Spain?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Spain

EXECUTIVE SUMMARY

Growth continues thanks to less traditional source countries

Rising online demand leads travel players to also offer more digital tools

Hotels and intermediaries look to differentiate their offer

Car rental players expand services to compete with sharing economy

Continued growth, due to improving travel infrastructure

SWOT

Summary 1 Destination Spain: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources

Airlines in Spain

HEADLINES

PROSPECTS

Low-cost companies expand, especially to long-haul destinations

Chatbots and mobile apps used to improve the customer experience

More Spaniards set to fly in the forecast period

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Charter Airlines Brands by Key Performance Indicators 2019
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 18 Forecast Airlines Sales: Value 2019-2024
Table 19 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in Spain

HEADLINES

PROSPECTS

Car rental companies adapt to compete with the sharing economy

Car rental companies include more eco-friendly cars in their fleets

Digitalisation is becoming a more important factor when renting a car

CATEGORY DATA

Table 20 Car Rental Sales: Value 2014-2019
Table 21 Car Rental Online Sales: Value 2014-2019
Table 22 Structure of Car Rental Market 2014-2019
Table 23 Car Rental NBO Company Shares: % Value 2015-2019
Table 24 Car Rental Brands by Key Performance Indicators 2019
Table 25 Forecast Car Rental Sales: Value 2019-2024
Table 26 Forecast Car Rental Online Sales: Value 2019-2024

Lodging in Spain

HEADLINES

PROSPECTS

Short-term rentals continues to grow, despite push for better regulation

Development of high-end and urban hotels to appeal to changing tastes

Technology and sustainability initiatives for the younger generation

CATEGORY DATA

Table 27 Lodging Sales: Value 2014-2019
Table 28 Lodging Online Sales: Value 2014-2019
Table 29 Hotels Sales: Value 2014-2019
Table 30 Hotels Online Sales: Value 2014-2019
Table 31 Other Lodging Sales: Value 2014-2019
Table 32 Other Lodging Online Sales: Value 2014-2019
Table 33 Lodging Outlets: Units 2014-2019
Table 34 Lodging: Number of Rooms 2014-2019
Table 35 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 36 Hotels NBO Company Shares: % Value 2015-2019
Table 37 Hotel Brands by Key Performance Indicators 2019
Table 38 Forecast Lodging Sales: Value 2019-2024
Table 39 Forecast Lodging Online Sales: Value 2019-2024
Table 40 Forecast Hotels Sales: Value 2019-2024
Table 41 Forecast Hotels Online Sales: Value 2019-2024
Table 42 Forecast Other Lodging Sales: Value 2019-2024
Table 43 Forecast Other Lodging Online Sales: Value 2019-2024
Table 44 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in Spain

HEADLINES

PROSPECTS

Online sales of travel intermediaries set to grow due to lower prices

Personalisation is key for growth in travel intermediaries

Online and mobile travel sales on a continued rising trend

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2014-2019
Table 46 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 47 Intermediaries Leisure Online Sales: Value 2014-2019
Table 48 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 49 Online Travel Sales to Residents: Value 2014-2019
Table 50 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 51 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 54 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 55 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in Spain

HEADLINES

PROSPECTS

The search for alternative source markets with problems in Europe

Growth of Spanish economy supports domestic and outbound tourism

Diversification and infrastructure improvements to underpin success

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2014-2019
Table 57 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 58 Inbound City Arrivals 2014-2019
Table 59 Inbound Receipts: Value 2014-2019
Table 60 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 61 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 63 Forecast Inbound Receipts: Value 2019-2024
Table 64 Domestic Trips by Destination: Number of Trips 2014-2019
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 67 Domestic Expenditure: Value 2014-2019
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 70 Forecast Domestic Expenditure: Value 2019-2024
Table 71 Outbound Departures: Number of Trips 2014-2019
Table 72 Outbound Departures by Destination: Number of Trips 2014-2019
Table 73 Outbound Expenditure: Value 2014-2019
Table 74 Forecast Outbound Departures: Number of Trips 2019-2024
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 76 Forecast Outbound Expenditure: Value 2019-2024

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Megatrends

Country Report

Travel in Spain

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Executive Summary

New Report Guarantee

Growth continues thanks to less traditional source countries

Rising online demand leads travel players to also offer more digital tools

Hotels and intermediaries look to differentiate their offer

Car rental players expand services to compete with sharing economy

Continued growth, due to improving travel infrastructure

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Travel in Spain

EXECUTIVE SUMMARY

Growth continues thanks to less traditional source countries

Rising online demand leads travel players to also offer more digital tools

Hotels and intermediaries look to differentiate their offer

Car rental players expand services to compete with sharing economy

Continued growth, due to improving travel infrastructure

SWOT

MARKET DATA

DEFINITIONS

SOURCES

Airlines in Spain

HEADLINES

PROSPECTS

Low-cost companies expand, especially to long-haul destinations

Chatbots and mobile apps used to improve the customer experience

More Spaniards set to fly in the forecast period

CATEGORY DATA

Car Rental (Destination) in Spain

HEADLINES

PROSPECTS

Car rental companies adapt to compete with the sharing economy

Car rental companies include more eco-friendly cars in their fleets

Digitalisation is becoming a more important factor when renting a car

CATEGORY DATA

Lodging in Spain

HEADLINES

PROSPECTS

Short-term rentals continues to grow, despite push for better regulation

Development of high-end and urban hotels to appeal to changing tastes

Technology and sustainability initiatives for the younger generation

CATEGORY DATA

Online Travel Sales and Intermediaries in Spain

HEADLINES

PROSPECTS

Online sales of travel intermediaries set to grow due to lower prices

Personalisation is key for growth in travel intermediaries

Online and mobile travel sales on a continued rising trend

CATEGORY DATA

Tourism Flows in Spain

HEADLINES

PROSPECTS

The search for alternative source markets with problems in Europe

Growth of Spanish economy supports domestic and outbound tourism

Diversification and infrastructure improvements to underpin success

CATEGORY DATA

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