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Country Report

Travel in

Travel in Spain

Oct 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

Spain’s heavy reliance on tourism, with the country being one of the most popular destinations in the world, has meant that the impact of COVID-19 on the Spanish travel market in 2020 has been severe. It is likely to have a prolonged effect on Spain’s economy.

COVID-19 country impact

On 16 March, the Spanish government announced the closure of its land borders, allowing only citizens, residents and other people with special circumstances to enter the country. Spain imposed the restrictions on its land borders with France and Portugal after the EU agreed to close the bloc’s external borders for 30 days.

Company response to COVID-19: Airlines and hotels

COVID-19 has had a severe impact on all airlines in Spain in 2020. Their cautious resumption of operations after three months on the ground is initially focusing on domestic and regional travel, matching Spaniards’ travel preferences, before increasing their longer-haul international flights later.

Impact of COVID-19 on online bookings and travel intermediaries

Despite the decline in travel intermediaries value sales due to the national lockdown and travel restrictions in Spain, the main intermediaries, Booking.com, El Corte Inglés and Globalia Group, are expected to retain their leading positions in 2020.

What next for travel?

The reopening of the country’s borders in July 2020 is expected to help restart the travel market and, therefore, help with Spain’s economic recovery. Initial recovery will be slow, especially as important source markets such as the UK remove Spain from their lists of safe destinations to visit if COVID-19 cases show a rising trend.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free:

The Travel in Spain market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Spain?
What are the major brands in Spain?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

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Travel in Spain

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Spain

KEY DATA FINDINGS

2020 IMPACT

The pandemic causes significant decline in international travel to and from Spain

Domestic travel expected to be key in salvaging the summer season post-lockdown

RECOVERY AND OPPORTUNITIES

Opportunity to market other areas of Spain besides beach resorts

Outbound and domestic travel set to rebound with Spaniards staying mostly close to home

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Spain

KEY DATA FINDINGS

2020 IMPACT

Flights grounded during national lockdown causes heavy decline

Spaniards’ preference for domestic and short-haul flights in the wake of COVID-19 delays low cost carriers’ expansion to long-haul services

RECOVERY

New health protocols required to ensure the security of passengers

Spaniards’ health concerns and the health protocols required of airlines are expected to hinder stronger recovery

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Spain

KEY DATA FINDINGS

2020 IMPACT

Much reduced mobility during the pandemic causes steep decline in car rental

Digitalisation comes to the rescue for car rental

RECOVERY AND OPPORTUNITIES

Changing attitudes to car traffic

Players adapt the business model to compete with the sharing economy

CATEGORY DATA

Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Spain

KEY DATA FINDINGS

2020 IMPACT

Lodging suffers a severe impact with establishments closed during the national lockdown

COVID-19 reduces the offer in short-term rentals

RECOVERY AND OPPORTUNITIES

Digitalisation of lodging services set to accelerate

Hotel prices to remain level or even increase

CATEGORY DATA

Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Spain

KEY DATA FINDINGS

2020 IMPACT

Online sales surge

Traditional package holidays lose share to dynamic packaging

RECOVERY AND OPPORTUNITIES

Personalisation is key to the forecast period development of travel intermediaries

Direct online channel challenges intermediaries’ share in post-lockdown travel

CATEGORY DATA

Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Megatrends

Country Report

Travel in Spain

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Spain

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Spain

KEY DATA FINDINGS

2020 IMPACT

The pandemic causes significant decline in international travel to and from Spain

Domestic travel expected to be key in salvaging the summer season post-lockdown

RECOVERY AND OPPORTUNITIES

Opportunity to market other areas of Spain besides beach resorts

Outbound and domestic travel set to rebound with Spaniards staying mostly close to home

CATEGORY DATA

Airlines in Spain

KEY DATA FINDINGS

2020 IMPACT

Flights grounded during national lockdown causes heavy decline

Spaniards’ preference for domestic and short-haul flights in the wake of COVID-19 delays low cost carriers’ expansion to long-haul services

RECOVERY

New health protocols required to ensure the security of passengers

Spaniards’ health concerns and the health protocols required of airlines are expected to hinder stronger recovery

CATEGORY DATA

Car Rental (Destination) in Spain

KEY DATA FINDINGS

2020 IMPACT

Much reduced mobility during the pandemic causes steep decline in car rental

Digitalisation comes to the rescue for car rental

RECOVERY AND OPPORTUNITIES

Changing attitudes to car traffic

Players adapt the business model to compete with the sharing economy

CATEGORY DATA

Lodging in Spain

KEY DATA FINDINGS

2020 IMPACT

Lodging suffers a severe impact with establishments closed during the national lockdown

COVID-19 reduces the offer in short-term rentals

RECOVERY AND OPPORTUNITIES

Digitalisation of lodging services set to accelerate

Hotel prices to remain level or even increase

CATEGORY DATA

Online Travel Sales and Intermediaries in Spain

KEY DATA FINDINGS

2020 IMPACT

Online sales surge

Traditional package holidays lose share to dynamic packaging

RECOVERY AND OPPORTUNITIES

Personalisation is key to the forecast period development of travel intermediaries

Direct online channel challenges intermediaries’ share in post-lockdown travel

CATEGORY DATA

Why buy this report?

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