Travel in
Ecuador

Country Report

Executive Summary

Sep 2019
Airlines and luxury hotels expand despite temporary decline in tourist arrivals

In 2019, Ecuador was unable to sustain the high double-digit growth in inbound arrivals that it experienced in 2018 as tourism flows continued to recover from the effect of external factors such as the 2016 earthquake, the threat of the Cotopaxi Volcano, and a Zika outbreak. Although arrivals from three of the country’s largest source markets – Colombia, the US and Peru – increased over the year, arrivals from its largest market, Venezuela, declined by double digits as citizens fleeing that country headed in larger numbers to Colombia, Peru and Chile.

Online sales and services continue to grow as travellers worldwide become accustomed to using technology

Travellers worldwide have become more self-sufficient and knowledgeable due to the increased use of technology. For Ecuador, this has translated to continuous growth in online sales – both direct and through travel intermediaries – and services such as Airbnb and car rental.

Small hotels bear the brunt of high supply of hotel and increased use of short-term rentals

New hotels and short-term rentals keep opening up in Ecuador, resulting in a high supply of hotels and low demand. Lower demand for hotels of all kinds can be attributed to the expansion of short-term rentals such as Airbnb and to the widening base of residents offering overnight accommodations to travellers seeking to enjoy Ecuador’s unique brand of “community tourism”.

Ministry’s 3-pronged action plan to boost tourism is still under development

Ecuador’s Ministry of Tourism described the 3-point action plan it adopted towards the end of the review period as one centred on three pillars of tourism development. The first, “Pacific Riviera”, is similar to the “Mayan Riviera” in Mexico, whereby the objective is to promote Ecuadorian beaches, towns and foods located along the coast.

Increased connectivity and active promotion of community tourism and other areas alongside the Galápagos set to benefit the travel industry

Over the forecast period, the Galápagos national park is expected to continue generating the most visits from international travellers, as the biologically diverse islands are not only wildly attractive, but also so widely known. The Ecuadorian government, travel authorities and other stakeholders do not need to invest significant resources to generate more interest in visiting there.

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Discover the latest market trends and uncover sources of future market growth for the Travel industry in Ecuador with research from Euromonitor's team of in-country analysts.

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The Travel in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Travel in Ecuador

EXECUTIVE SUMMARY

Airlines and luxury hotels expand despite temporary decline in tourist arrivals
Online sales and services continue to grow as travellers worldwide become accustomed to using technology
Small hotels bear the brunt of high supply of hotel and increased use of short-term rentals
Ministry’s 3-pronged action plan to boost tourism is still under development
Increased connectivity and active promotion of community tourism and other areas alongside the Galápagos set to benefit the travel industry

SWOT

Summary 1 Destination Ecuador: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources

Airlines in Ecuador

HEADLINES

PROSPECTS

Open skies agreements support Ecuador’s push to increase connectivity, and result in the entry of six new airlines
Low-cost airlines open numerous new routes, further attracting travellers seeking affordable ways to visit Ecuador
Ecuador adopts a new incentive plan to boost its aviation sector

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 16 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 17 Forecast Airlines Sales: Value 2019-2024
Table 18 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in Ecuador

HEADLINES

PROSPECTS

Car rentals benefits from the fact that Ecuador is a small country, enabling visitors to cover a lot of territory by car within less than a day
Migrants returning home for the holidays give car rentals a significant boost during the Christmas season
Car rental by tourists is somewhat constrained by pre-purchased packages that include transportation and by access to taxis in the cities

CATEGORY DATA

Table 19 Car Rental Sales: Value 2014-2019
Table 20 Car Rental Online Sales: Value 2014-2019
Table 21 Structure of Car Rental Market 2014-2019
Table 22 Car Rental NBO Company Shares: % Value 2015-2019
Table 23 Car Rental Brands by Key Performance Indicators 2019
Table 24 Forecast Car Rental Sales: Value 2019-2024
Table 25 Forecast Car Rental Online Sales: Value 2019-2024

Lodging in Ecuador

HEADLINES

PROSPECTS

As global hotel brands continue investing in Ecuador, a number of luxury brands expand or open in the two major cities
Airbnb and community tourism exacerbate problems for hotels grappling with high hotel supply and low demand
Galápagos and Guayaquil are attracting more luxury hotels, which are expected to further increase value sales

CATEGORY DATA

Table 26 Lodging Sales: Value 2014-2019
Table 27 Lodging Online Sales: Value 2014-2019
Table 28 Hotels Sales: Value 2014-2019
Table 29 Hotels Online Sales: Value 2014-2019
Table 30 Other Lodging Sales: Value 2014-2019
Table 31 Other Lodging Online Sales: Value 2014-2019
Table 32 Lodging Outlets: Units 2014-2019
Table 33 Lodging: Number of Rooms 2014-2019
Table 34 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 35 Hotels NBO Company Shares: % Value 2015-2019
Table 36 Hotel Brands by Key Performance Indicators 2019
Table 37 Forecast Lodging Sales: Value 2019-2024
Table 38 Forecast Lodging Online Sales: Value 2019-2024
Table 39 Forecast Hotels Sales: Value 2019-2024
Table 40 Forecast Hotels Online Sales: Value 2019-2024
Table 41 Forecast Other Lodging Sales: Value 2019-2024
Table 42 Forecast Other Lodging Online Sales: Value 2019-2024
Table 43 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in Ecuador

HEADLINES

PROSPECTS

Ministry of Tourism working on policies and measures to encourage more travel players to take electronic payments
Popular use of websites to compare prices as well as to make travel purchases forces offline players to develop an internet presence
Increased penetration and use of smartphones results in growth of mobile sales, but not yet significantly so

CATEGORY DATA

Table 44 Travel Intermediaries Sales: Value 2014-2019
Table 45 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 46 Intermediaries Leisure Online Sales: Value 2014-2019
Table 47 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 48 Online Travel Sales to Residents: Value 2014-2019
Table 49 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 50 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 51 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 52 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 53 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 54 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in Ecuador

HEADLINES

PROSPECTS

Push to increase Ecuador’s air connectivity pays off with addition routes and increased frequencies
New luxury cruise options set to further attract visitors to the perennially popular Galápagos Islands
Travellers looking to experience nature and culture can visit all the different ecosystems within a few days’ time

CATEGORY DATA

Table 55 Inbound Arrivals: Number of Trips 2014-2019
Table 56 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 57 Inbound City Arrivals 2014-2019
Table 58 Inbound Receipts: Value 2014-2019
Table 59 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 60 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 61 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 62 Forecast Inbound Receipts: Value 2019-2024
Table 63 Domestic Trips by Destination: Number of Trips 2014-2019
Table 64 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 65 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 66 Domestic Expenditure: Value 2014-2019
Table 67 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 68 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 69 Forecast Domestic Expenditure: Value 2019-2024
Table 70 Outbound Departures: Number of Trips 2014-2019
Table 71 Outbound Departures by Destination: Number of Trips 2014-2019
Table 72 Outbound Expenditure: Value 2014-2019
Table 73 Forecast Outbound Departures: Number of Trips 2019-2024
Table 74 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 75 Forecast Outbound Expenditure: Value 2019-2024