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Country Report

Travel in

Travel in Germany

Sep 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

The initial impact of COVID-19 in Germany began in early March with the cancellation of large trade fairs, including ITB, a high-profile international travel trade fair and conference in Berlin. This signalled the start of more sweeping event cancellations and outlet closures across the market, greatly impacting business arrivals.

COVID-19 country impact

Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.

Company response to COVID-19: Airlines and hotels

COVID-19 has had a severe impact on flights in Germany, impacting all airlines. Lufthansa, Germany’s national carrier with the largest share of flights across its several brands, ceased nearly all flights from late March until at least late May.

Impact of COVID-19 on online bookings and travel intermediaries

In 2020, online booking portals such as Booking.com and Expedia remain largely unchanged and available to consumers, although greater levels of flexibility in terms of booking modifications or cancellations were offered to consumers, often at the expense of operators.

What next for travel?

Like most other large travel markets, travel in Germany is expected to be severely impacted by COVID-19 in 2020 and beyond, although the government’s “Kurzarbeit” programme means that companies operating in Germany will enjoy greater levels of government assistance, which means less financial pressure, less downsizing, and fewer permanent outlet closures than companies in many other countries. However, many travel companies in Germany will suffer from the long-term effects of low demand, impacting airlines and car rental the most, and intermediaries, lodging and attractions to a lesser extent.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Travel in Germany market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Germany?
What are the major brands in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

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Travel in Germany

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Airlines in Germany

KEY DATA FINDINGS

2020 IMPACT

Planes grounded and most flights cancelled in March-June 2020

Flight operations challenged by safety measures and low demand

RECOVERY

Lufthansa receives bailout, but remains restricted into 2021

Holiday and charter flights to recover more rapidly

CATEGORY DATA

Table 11 Airlines Sales: Value 2015-2020
Table 12 Airlines Online Sales: Value 2015-2020
Table 13 Airlines: Passengers Carried 2015-2020
Table 14 Airlines NBO Company Shares: % Value 2016-2020
Table 15 Charter Airlines Brands by Key Performance Indicators 2020
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 18 Forecast Airlines Sales: Value 2020-2025
Table 19 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Germany

KEY DATA FINDINGS

2020 IMPACT

Car rental impacted by sharp decline in inbound arrivals

Large players will gain share quickly to solidify their presence

RECOVERY AND OPPORTUNITIES

Sixt shifts inventory and taps into car sharing

Other main competitors will struggle to rebuild in Germany

CATEGORY DATA

Table 20 Car Rental Sales: Value 2015-2020
Table 21 Car Rental Online Sales: Value 2015-2020
Table 22 Structure of Car Rental Market 2015-2020
Table 23 Car Rental NBO Company Shares: % Value 2016-2020
Table 24 Car Rental Brands by Key Performance Indicators 2020
Table 25 Forecast Car Rental Sales: Value 2020-2025
Table 26 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Germany

KEY DATA FINDINGS

2020 IMPACT

Business arrivals down, domestic leisure an opportunity to rebuild

“Kurzarbeit” and adaptation kept most hotels in business in 2020

RECOVERY AND OPPORTUNITIES

Recovery quickest for mid-priced chained hotels

Impact on short-term rentals, and Airbnb most of all, with lasting effects

CATEGORY DATA

Table 27 Lodging Sales: Value 2015-2020
Table 28 Lodging Online Sales: Value 2015-2020
Table 29 Hotels Sales: Value 2015-2020
Table 30 Hotels Online Sales: Value 2015-2020
Table 31 Other Lodging Sales: Value 2015-2020
Table 32 Other Lodging Online Sales: Value 2015-2020
Table 33 Lodging Outlets: Units 2015-2020
Table 34 Lodging: Number of Rooms 2015-2020
Table 35 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 36 Hotels NBO Company Shares: % Value 2016-2020
Table 37 Hotel Brands by Key Performance Indicators 2020
Table 38 Forecast Lodging Sales: Value 2020-2025
Table 39 Forecast Lodging Online Sales: Value 2020-2025
Table 40 Forecast Hotels Sales: Value 2020-2025
Table 41 Forecast Hotels Online Sales: Value 2020-2025
Table 42 Forecast Other Lodging Sales: Value 2020-2025
Table 43 Forecast Other Lodging Online Sales: Value 2020-2025
Table 44 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Germany

KEY DATA FINDINGS

2020 IMPACT

Traditional intermediaries model challenged by lockdown

Uncertain future for cruises: a blow to tour operators and intermediaries

RECOVERY AND OPPORTUNITIES

TUI’s focus on inventory ownership a boost to long-term survival

Online intermediaries expected to make big share gains

Table 45 Travel Planning and Booking in Germany: Purchase Factors 2020

CATEGORY DATA

Table 46 Travel Intermediaries Sales: Value 2015-2020
Table 47 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 48 Intermediaries Leisure Online Sales: Value 2015-2020
Table 49 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 50 Online Travel Sales to Residents: Value 2015-2020
Table 51 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 52 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 53 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 54 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 55 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 56 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

Tourism Flows in Germany

KEY DATA FINDINGS

2020 IMPACT

Business travel suffers greatest setback in Germany

Domestic flows re-energise leisure tourism in the summer months

RECOVERY AND OPPORTUNITIES

Inter-Schengen Area travel flows to normalise in 2021

Tourism spending in Germany to suffer from slower arrivals recovery

CATEGORY DATA

Table 57 Inbound Arrivals: Number of Trips 2015-2020
Table 58 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 59 Inbound City Arrivals 2015-2020
Table 60 Inbound Receipts: Value 2015-2020
Table 61 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 62 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 63 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 64 Forecast Inbound Receipts: Value 2020-2025
Table 65 Domestic Trips by Destination: Number of Trips 2015-2020
Table 66 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 67 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 68 Domestic Expenditure: Value 2015-2020
Table 69 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 70 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 71 Forecast Domestic Expenditure: Value 2020-2025
Table 72 Outbound Departures: Number of Trips 2015-2020
Table 73 Outbound Departures by Destination: Number of Trips 2015-2020
Table 74 Outbound Expenditure: Value 2015-2020
Table 75 Forecast Outbound Departures: Number of Trips 2020-2025
Table 76 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 77 Forecast Outbound Expenditure: Value 2020-2025

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Megatrends

Country Report

Travel in Germany

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Germany

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Airlines in Germany

KEY DATA FINDINGS

2020 IMPACT

Planes grounded and most flights cancelled in March-June 2020

Flight operations challenged by safety measures and low demand

RECOVERY

Lufthansa receives bailout, but remains restricted into 2021

Holiday and charter flights to recover more rapidly

CATEGORY DATA

Car Rental (Destination) in Germany

KEY DATA FINDINGS

2020 IMPACT

Car rental impacted by sharp decline in inbound arrivals

Large players will gain share quickly to solidify their presence

RECOVERY AND OPPORTUNITIES

Sixt shifts inventory and taps into car sharing

Other main competitors will struggle to rebuild in Germany

CATEGORY DATA

Lodging in Germany

KEY DATA FINDINGS

2020 IMPACT

Business arrivals down, domestic leisure an opportunity to rebuild

“Kurzarbeit” and adaptation kept most hotels in business in 2020

RECOVERY AND OPPORTUNITIES

Recovery quickest for mid-priced chained hotels

Impact on short-term rentals, and Airbnb most of all, with lasting effects

CATEGORY DATA

Online Travel Sales and Intermediaries in Germany

KEY DATA FINDINGS

2020 IMPACT

Traditional intermediaries model challenged by lockdown

Uncertain future for cruises: a blow to tour operators and intermediaries

RECOVERY AND OPPORTUNITIES

TUI’s focus on inventory ownership a boost to long-term survival

Online intermediaries expected to make big share gains

CATEGORY DATA

Tourism Flows in Germany

KEY DATA FINDINGS

2020 IMPACT

Business travel suffers greatest setback in Germany

Domestic flows re-energise leisure tourism in the summer months

RECOVERY AND OPPORTUNITIES

Inter-Schengen Area travel flows to normalise in 2021

Tourism spending in Germany to suffer from slower arrivals recovery

CATEGORY DATA

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