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Learn moreSep 2020
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The initial impact of COVID-19 in Germany began in early March with the cancellation of large trade fairs, including ITB, a high-profile international travel trade fair and conference in Berlin. This signalled the start of more sweeping event cancellations and outlet closures across the market, greatly impacting business arrivals.
Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.
COVID-19 has had a severe impact on flights in Germany, impacting all airlines. Lufthansa, Germany’s national carrier with the largest share of flights across its several brands, ceased nearly all flights from late March until at least late May.
In 2020, online booking portals such as Booking.com and Expedia remain largely unchanged and available to consumers, although greater levels of flexibility in terms of booking modifications or cancellations were offered to consumers, often at the expense of operators.
Like most other large travel markets, travel in Germany is expected to be severely impacted by COVID-19 in 2020 and beyond, although the government’s “Kurzarbeit” programme means that companies operating in Germany will enjoy greater levels of government assistance, which means less financial pressure, less downsizing, and fewer permanent outlet closures than companies in many other countries. However, many travel companies in Germany will suffer from the long-term effects of low demand, impacting airlines and car rental the most, and intermediaries, lodging and attractions to a lesser extent.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Travel industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you are in the Travel industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Germany for free:
The Travel in Germany market research report includes:
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This industry report originates from Passport, our Travel market research database.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.