The impact of the pandemic and subsequent restrictions in 2020 and into 2021 significantly impacted travel opportunities. From limitations on gatherings, to shops closed for months, and events of all kinds being completely cancelled until further notice, many consumers from discouraged from booking a holiday.
Airlines were particularly impacted by the emergence of the pandemic due to border closures and various restrictions to control the spread of the virus, with measures changing from one country to another, and particularly impacting non-vaccinated people. However, early on, Germany had a relatively high vaccination rate in comparison to other countries in Western Europe or highly developed countries in general.
Hotels are enjoying a quick rebound after a difficult two years since the emergence of the pandemic. Germany possesses a vast network of hotels throughout its territory and a presence of the world´s most renowned chains in all its major cities, mostly due to its position as a major tourist destination, especially for neighbouring countries.
After a fairly unstable 2021, booking is experiencing a more significant increase in 2022. Consumers are regaining their confidence as the general threat of the pandemic is waning and any kind of setback regarding restrictions and travel limitations seems less likely.
Demand for travel is expected to gain further momentum over the forecast period, but while outbound departures are predicted to fully recover by 2027, inbound arrivals will likely take longer. Nevertheless, the number of domestic trips is predicted to quickly recover to pre-pandemic levels by 2024 considering that many Germans favour exploring their own country due to the convenience of surface travel.
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Understand the latest market trends and future growth opportunities for the Travel industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Travel industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
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