Travel in
Germany

Country Report

Executive Summary

Sep 2019
Shift to shorter, more spontaneous trips offers opportunities

Booking behaviour was undergoing change in Germany at the end of the review period, reshaping the travel market. While German consumers still save and plan ahead for an extended holiday they may take once a year, more consumers are taking shorter, more spontaneous trips more often.

Influence of online players is growing

The majority of trips in Germany were booked offline up to 2019, typically in a bricks-and-mortar travel agency. This is relatively unique in Germany compared to other countries, where most bookings were already occurring online prior to 2019.

Low-cost carrier boom in Germany, but model still volatile

The growing interest in last-minute short-haul travel has had a positive effect on flights, especially on low-cost players, which grew rapidly in 2018 and 2019. A key driver of demand is the growing availability of low-cost fares.

Cruises a major bright spot, proving particularly popular among ageing consumers

Cruises were one of the brightest spots in a generally healthy travel industry in Germany in 2019. The demand for cruises by both sea and by river continued to outpace supply, prompting continued investment in port facilities and demand from suppliers to build new ships to be added to the market in the coming years.

Continued positive growth expected in the coming years

The travel industry is healthy in Germany and it is expected to remain healthy throughout the forecast period, benefitting all key aspects of the travel industry in different ways. The strongest driver of growth is the growing demand for last-minute domestic trips, which are helping the travel market to grow organically.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Travel in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel in Germany?
  • What are the major brands in Germany?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
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Travel in Germany

EXECUTIVE SUMMARY

Shift to shorter, more spontaneous trips offers opportunities
Influence of online players is growing
Low-cost carrier boom in Germany, but model still volatile
Cruises a major bright spot, proving particularly popular among ageing consumers
Continued positive growth expected in the coming years

SWOT

Summary 1 Destination Germany: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024
Table 11 Annual Leave: Volume 2014-2019
Table 12 Travellers by Age: Number of People 2014-2019
Table 13 Seasonality: Number of People 2014-2019
Table 14 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 15 Other Transport Sales: Value 2014-2019
Table 16 Other Transport Online Sales: Value 2014-2019
Table 17 Forecast Other Transport Sales: Value 2019-2024
Table 18 Forecast Other Transport Online Sales: Value 2019-2024
Table 19 Activities: Value 2014-2019
Table 20 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources

Airlines in Germany

HEADLINES

PROSPECTS

Growing demand for low-cost flights, but LCC model proves volatile
Chaotic summer generates ripple effects across the industry
Lufthansa diversifies offerings to remain competitive

CATEGORY DATA

Table 21 Airlines Sales: Value 2014-2019
Table 22 Airlines Online Sales: Value 2014-2019
Table 23 Airlines: Passengers Carried 2014-2019
Table 24 Airlines NBO Company Shares: % Value 2015-2019
Table 25 Charter Airlines Brands by Key Performance Indicators 2019
Table 26 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 27 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 28 Forecast Airlines Sales: Value 2019-2024
Table 29 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in Germany

HEADLINES

PROSPECTS

Car rental benefits from shift to shorter, unplanned trips
Car rental companies co-opt share ride opportunities
Consolidation of Germany’s highly fragmented competitive landscape

CATEGORY DATA

Table 30 Car Rental Sales: Value 2014-2019
Table 31 Car Rental Online Sales: Value 2014-2019
Table 32 Structure of Car Rental Market 2014-2019
Table 33 Car Rental NBO Company Shares: % Value 2015-2019
Table 34 Car Rental Brands by Key Performance Indicators 2019
Table 35 Forecast Car Rental Sales: Value 2019-2024
Table 36 Forecast Car Rental Online Sales: Value 2019-2024

Lodging in Germany

HEADLINES

PROSPECTS

Continued growth in lodging, all hotel KPIs positive in Germany
OTAs continue to be the strongest booking platform in lodging
Potential long-term challenges for the hotel industry

CATEGORY DATA

Table 37 Lodging Sales: Value 2014-2019
Table 38 Lodging Online Sales: Value 2014-2019
Table 39 Hotels Sales: Value 2014-2019
Table 40 Hotels Online Sales: Value 2014-2019
Table 41 Other Lodging Sales: Value 2014-2019
Table 42 Other Lodging Online Sales: Value 2014-2019
Table 43 Lodging Outlets: Units 2014-2019
Table 44 Lodging: Number of Rooms 2014-2019
Table 45 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 46 Hotels NBO Company Shares: % Value 2015-2019
Table 47 Hotel Brands by Key Performance Indicators 2019
Table 48 Forecast Lodging Sales: Value 2019-2024
Table 49 Forecast Lodging Online Sales: Value 2019-2024
Table 50 Forecast Hotels Sales: Value 2019-2024
Table 51 Forecast Hotels Online Sales: Value 2019-2024
Table 52 Forecast Other Lodging Sales: Value 2019-2024
Table 53 Forecast Other Lodging Online Sales: Value 2019-2024
Table 54 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in Germany

HEADLINES

PROSPECTS

Last-minute bookings a new window of opportunity
Strongest competition from specialist OTAs
TUI Group outperforms competition in intermediaries

CATEGORY DATA

Table 55 Travel Intermediaries Sales: Value 2014-2019
Table 56 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 57 Intermediaries Leisure Online Sales: Value 2014-2019
Table 58 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 59 Online Travel Sales to Residents: Value 2014-2019
Table 60 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 61 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 62 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 63 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 64 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 65 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in Germany

HEADLINES

PROSPECTS

Warm summer boosts last-minute domestic trips
Cruises more popular than ever
Germany as a destination: continued positive outlook

CATEGORY DATA

Table 66 Inbound Arrivals: Number of Trips 2014-2019
Table 67 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 68 Inbound City Arrivals 2014-2019
Table 69 Inbound Receipts: Value 2014-2019
Table 70 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 71 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 72 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 73 Forecast Inbound Receipts: Value 2019-2024
Table 74 Domestic Trips by Destination: Number of Trips 2014-2019
Table 75 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 76 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 77 Domestic Expenditure: Value 2014-2019
Table 78 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 79 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 80 Forecast Domestic Expenditure: Value 2019-2024
Table 81 Outbound Departures: Number of Trips 2014-2019
Table 82 Outbound Departures by Destination: Number of Trips 2014-2019
Table 83 Outbound Expenditure: Value 2014-2019
Table 84 Forecast Outbound Departures: Number of Trips 2019-2024
Table 85 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 86 Forecast Outbound Expenditure: Value 2019-2024