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Country Report

Travel in

Travel in Germany

43 pages, Sep 2018

US$2,100

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Executive Summary

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Favourable economic climate supports travel in Germany

Virtually all travel-related indicators in Germany continued to show positive development at the end of the review period. All three parameters regarding flow - inbound, domestic and outbound trips - saw further, in some cases even quite substantial, growth rates.

Ongoing growth of online and especially mobile share in travel

The shift away from offline towards online products and services in travel is expected to continue in Germany like virtually everywhere else, and within online the share of mobile (revenues created through smartphones and tablet computers) is predicted to also increase. Germany, however, is at a comparatively low level when seen in the context of other countries, which can be illustrated by the still quite strong effect of German consumers researching their trip online but then purchasing it offline in an actual travel agency.

Insolvency of Air Berlin has a considerable impact on air travel in Germany

The main story at the end of the review period in terms of the competitive environment in travel in Germany was the bankruptcy of Air Berlin in late 2017, which had a considerable influence on air travel. In particular, the German capital Berlin, where Air Berlin’s hub was located, suffered from a significant loss of international connections, resulting in international visitor numbers being much lower than they could be.

Ongoing digitalisation has a considerable influence on travel

It is widely agreed that apart from the further growth of the online channel, and especially mobile bookings, ongoing digitalisation will have a considerable impact on the travel industry in Germany as both a destination as well as source country. Frequently cited examples include driverless cars, unmanned aerial vehicles for transport over fairly short distances, communication devices such as simultaneous translators, individualised services based on face recognition (for example keyless entry to airport lounges or hotel rooms) as well as virtual reality apps.

Positive outlook for travel products and services in Germany over the forecast period

The performance of travel in Germany over the forecast period is expected to be very positive and therefore largely in line with the growth experienced over 2013-2018. This will be the result of growing inbound, domestic and outbound flows and subsequent increased demand for travel products and services in virtually all areas, including transport, lodging, attractions, travel-related shopping and bookings.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Travel in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Germany?
What are the major brands in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Germany

EXECUTIVE SUMMARY

Favourable economic climate supports travel in Germany

Ongoing growth of online and especially mobile share in travel

Insolvency of Air Berlin has a considerable impact on air travel in Germany

Ongoing digitalisation has a considerable influence on travel

Positive outlook for travel products and services in Germany over the forecast period

SWOT

Summary 1 Destination Germany: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

SOURCES

Summary 2 Research Sources

Airlines in Germany

HEADLINES

PROSPECTS

Air Berlin insolvency proves a considerable challenge in many respects

The wait goes on for Berlin’s new airport

Considerable further opportunities for low cost carriers in Germany

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Car Rental (Destination) in Germany

HEADLINES

PROSPECTS

Growing demand to further support the development of car rental

Competition from other categories has a limited effect on car rental thus far

Changes are expected for third-party providers

CATEGORY DATA

Table 20 Car Rental Sales: Value 2013-2018
Table 21 Car Rental Online Sales: Value 2013-2018
Table 22 Structure of Car Rental Market 2013-2018
Table 23 Car Rental NBO Company Shares: % Value 2014-2018
Table 24 Car Rental Brands by Key Performance Indicators 2018
Table 25 Forecast Car Rental Sales: Value 2018-2023
Table 26 Forecast Car Rental Online Sales: Value 2018-2023

Lodging in Germany

HEADLINES

PROSPECTS

Hotels benefit from a growing number of trips within and to Germany

Many factors still limiting the success of short-term rentals

Impact of pricing expected to be limited over the forecast period

CATEGORY DATA

Table 27 Lodging Sales: Value 2013-2018
Table 28 Lodging Online Sales: Value 2013-2018
Table 29 Hotels Sales: Value 2013-2018
Table 30 Hotels Online Sales: Value 2013-2018
Table 31 Other Lodging Sales: Value 2013-2018
Table 32 Other Lodging Online Sales: Value 2013-2018
Table 33 Lodging Outlets: Units 2013-2018
Table 34 Lodging: Number of Rooms 2013-2018
Table 35 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 36 Hotels NBO Company Shares: % Value 2014-2018
Table 37 Hotel Brands by Key Performance Indicators 2018
Table 38 Forecast Lodging Sales: Value 2018-2023
Table 39 Forecast Lodging Online Sales: Value 2018-2023
Table 40 Forecast Hotels Sales: Value 2018-2023
Table 41 Forecast Hotels Online Sales: Value 2018-2023
Table 42 Forecast Other Lodging Sales: Value 2018-2023
Table 43 Forecast Other Lodging Online Sales: Value 2018-2023
Table 44 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Germany

HEADLINES

PROSPECTS

German consumers comparatively loyal to offline travel bookings

Apps under threat from social media and messenger services

Intermediaries challenged by very strong competition

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2013-2018
Table 46 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 47 Intermediaries Leisure Online Sales: Value 2013-2018
Table 48 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 49 Online Travel Sales to Residents: Value 2013-2018
Table 50 Mobile Travel Sales to Residents: Value 2013-2018
Table 51 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 54 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 55 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Germany

HEADLINES

PROSPECTS

Inbound trips will further benefit from increased marketing activities

Domestic trips supported by Germans’ love of their own country

Growth of outbound trips to be supported by both demand and supply

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2013-2018
Table 57 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 58 Inbound City Arrivals 2013-2018
Table 59 Inbound Receipts: Value 2013-2018
Table 60 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 61 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 63 Forecast Inbound Receipts: Value 2018-2023
Table 64 Domestic Trips by Destination: Number of Trips 2013-2018
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 67 Domestic Expenditure: Value 2013-2018
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 70 Forecast Domestic Expenditure: Value 2018-2023
Table 71 Outbound Departures: Number of Trips 2013-2018
Table 72 Outbound Departures by Destination: Number of Trips 2013-2018
Table 73 Outbound Expenditure: Value 2013-2018
Table 74 Forecast Outbound Departures: Number of Trips 2018-2023
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 76 Forecast Outbound Expenditure: Value 2018-2023

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Megatrends

Country Report

Travel in Germany

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Executive Summary

New Report Guarantee

Favourable economic climate supports travel in Germany

Ongoing growth of online and especially mobile share in travel

Insolvency of Air Berlin has a considerable impact on air travel in Germany

Ongoing digitalisation has a considerable influence on travel

Positive outlook for travel products and services in Germany over the forecast period

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Table of Contents

Travel in Germany

EXECUTIVE SUMMARY

Favourable economic climate supports travel in Germany

Ongoing growth of online and especially mobile share in travel

Insolvency of Air Berlin has a considerable impact on air travel in Germany

Ongoing digitalisation has a considerable influence on travel

Positive outlook for travel products and services in Germany over the forecast period

SWOT

MARKET DATA

SOURCES

Airlines in Germany

HEADLINES

PROSPECTS

Air Berlin insolvency proves a considerable challenge in many respects

The wait goes on for Berlin’s new airport

Considerable further opportunities for low cost carriers in Germany

CATEGORY DATA

Car Rental (Destination) in Germany

HEADLINES

PROSPECTS

Growing demand to further support the development of car rental

Competition from other categories has a limited effect on car rental thus far

Changes are expected for third-party providers

CATEGORY DATA

Lodging in Germany

HEADLINES

PROSPECTS

Hotels benefit from a growing number of trips within and to Germany

Many factors still limiting the success of short-term rentals

Impact of pricing expected to be limited over the forecast period

CATEGORY DATA

Online Travel Sales and Intermediaries in Germany

HEADLINES

PROSPECTS

German consumers comparatively loyal to offline travel bookings

Apps under threat from social media and messenger services

Intermediaries challenged by very strong competition

CATEGORY DATA

Tourism Flows in Germany

HEADLINES

PROSPECTS

Inbound trips will further benefit from increased marketing activities

Domestic trips supported by Germans’ love of their own country

Growth of outbound trips to be supported by both demand and supply

CATEGORY DATA

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