After the severe difficulties and challenges faced in the wake of the Coronavirus (COVID-19) outbreak in 2020, optimism in the industry and the joy of experiencing holidays again from the consumers’ side have driven travel in Germany in 2022-2023. While cautious about planning in advance, German tourists were ready to travel again as soon as they felt safe and obstacles, especially when travelling by air, were removed.
Emerging out of the COVID-19 pandemic, which affected air travel heavily, Germany has proven the robustness of airlines in the market. With several major carriers serving domestic and international routes, airlines continues to be led by Lufthansa, the country’s flagship carrier and one of the largest airlines in Europe.
After a period of uncertainty and a hold on hotel and hospitality projects in Germany, all activities resumed in 2023. Short-term rentals through platforms like Airbnb have continued to gain popularity, in spite of some adverse media publicity, to challenge hotels.
All-inclusive packages continued to enjoy popularity among travellers in Germany in 2023, especially for beach holidays and resort destinations. These packages typically include flights, accommodation, meals and sometimes activities and entertainment.
Travel in Germany holds exciting prospects, driven by emerging trends and technological advancements. One key area of focus is sustainability.
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Understand the latest market trends and future growth opportunities for the Travel industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Travel industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
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