In 2022 Vietnam has fully reopened for both domestic and international tourism after almost two years of Covid-19-restrictions and regulations. The Vietnamese government continues to strive to boost its country’s profile as a desirable destination through a series of promotional events and activities organised in collaboration with local tourism departments.
Domestic tourists remain important growth drivers in airlines in 2022, benefiting from the drive for domestic tourism during the pandemic and governmental efforts to create a favourable environment for domestic tourism’s recovery. Domestic airlines are increasing their flight frequencies to cater to new demand following lifted restrictions, and some players are working closely with hotels and travel intermediaries to create attractive promotional campaigns and discounts.
Lodging (destination) is posting healthy growth in 2022. Operators are increasing investment in digital marketing in a continuation of accelerated digitalisation trends that gained rapid ground during the pandemic.
Sun and sea packages are proving popular in 2022 as consumers seek rest and relaxation in a post-pandemic environment. Short stays are also selling well.
Over the forecast period, Vietnam’s Ministry of Tourism and players and stakeholders in lodging, airlines and booking will work more closely together to boost the desirability of the country internationally. Much of this marketing will take place on social media platforms such as YouTube, Facebook, Instagram and TikTok.
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This report originates from Passport, our Travel research and analysis database.
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