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Country Report

Travel in

Travel in Colombia

42 pages, Sep 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tourism is an industry promoted even via confectionery

Tourism is Colombia's second largest generator of foreign currency, surpassing traditional products such as coffee, flowers and bananas. It is an industry that creates national identity, unites the country’s diversity, and supports and promotes a new reality experienced as a nation where all private and public players involved are committed to work together to help the industry grow.

Online travel gathers more allies

Although electronic purchases in the country have yet to show high volumes, it is a strategy that increasingly adds more followers, and all entities involved in tourism see it as a medium- and long-term opportunity. Companies are expected to focus more on digital transformation and increase their e-commerce, so that tourists may interact with them online, as they do in other countries.

Value chains integrate regional tourism portfolios to compete

Colombia is creating value chains in the various regions to complement the supply of tourist products. In this context, the strategy applied is “tourist corridors”, which has among other objectives, to integrate tourist regions with a complementary vocation, link the existing attractions and tourist products, increase competitiveness in the regions while increasing the average stay of foreign tourists, generate more and better options for domestic tourism, and reduce seasonality in some destinations.

More privileges to earn customer loyalty

Colombia is working towards high value tourism, which means attracting not only tourists with high purchasing power, but to earn their loyalty by allowing them to find all the experiences desired in a single destination. However, said customer loyalty is not earned at all costs, as Colombia is learning lessons from other countries that have tourist quality and sustainability standards.

Categories adjust with the stabilisation of the offer through high prices

Optimism in the industry is running very high. Positive growth is expected in each of the categories involved, more in some and less in others, because some places in Colombia have been rediscovered, which were not on the world tourist map and that are attractive because of their nature, culture, traditions, etc.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Travel in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Colombia?
What are the major brands in Colombia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Colombia

EXECUTIVE SUMMARY

Tourism is an industry promoted even via confectionery

Online travel gathers more allies

Value chains integrate regional tourism portfolios to compete

More privileges to earn customer loyalty

Categories adjust with the stabilisation of the offer through high prices

SWOT

Summary 1 Destination Colombia: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

SOURCES

Summary 2 Research Sources

Airlines in Colombia

HEADLINES

PROSPECTS

Travellers finding rates and services with competitive flexibility

Although there is free competition, market reality is slightly different

Airlines’ efforts continue to attract more travellers

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Lodging in Colombia

HEADLINES

PROSPECTS

Lodging has room to grow

Stable occupation rates despite increased legal and illegal offers

Expansion of rooms anticipates more tourists

CATEGORY DATA

Table 20 Lodging Sales: Value 2013-2018
Table 21 Lodging Online Sales: Value 2013-2018
Table 22 Hotels Sales: Value 2013-2018
Table 23 Hotels Online Sales: Value 2013-2018
Table 24 Other Lodging Sales: Value 2013-2018
Table 25 Other Lodging Online Sales: Value 2013-2018
Table 26 Lodging Outlets: Units 2013-2018
Table 27 Lodging: Number of Rooms 2013-2018
Table 28 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 29 Hotels NBO Company Shares: % Value 2014-2018
Table 30 Hotel Brands by Key Performance Indicators 2018
Table 31 Forecast Lodging Sales: Value 2018-2023
Table 32 Forecast Lodging Online Sales: Value 2018-2023
Table 33 Forecast Hotels Sales: Value 2018-2023
Table 34 Forecast Hotels Online Sales: Value 2018-2023
Table 35 Forecast Other Lodging Sales: Value 2018-2023
Table 36 Forecast Other Lodging Online Sales: Value 2018-2023
Table 37 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Colombia

HEADLINES

PROSPECTS

OTAs reaching their potential or starting a new phase

Digital innovation of intermediaries is a pressing need

Disintermediation gains strength offering tourism services

CATEGORY DATA

Table 38 Travel Intermediaries Sales: Value 2013-2018
Table 39 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 40 Intermediaries Leisure Online Sales: Value 2013-2018
Table 41 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 42 Online Travel Sales to Residents: Value 2013-2018
Table 43 Mobile Travel Sales to Residents: Value 2013-2018
Table 44 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 45 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 46 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 47 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 48 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Colombia

HEADLINES

PROSPECTS

Socio-political and economic factors boost tourism flows

Formalisation and responsibility, the great challenge for sustainable tourism

A dynamic interconnection platform within the continent

CATEGORY DATA

Table 49 Inbound Arrivals: Number of Trips 2013-2018
Table 50 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 51 Inbound City Arrivals 2013-2018
Table 52 Inbound Receipts: Value 2013-2018
Table 53 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 54 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 55 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 56 Forecast Inbound Receipts: Value 2018-2023
Table 57 Domestic Trips by Destination: Number of Trips 2013-2018
Table 58 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 59 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 60 Domestic Expenditure: Value 2013-2018
Table 61 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 62 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 63 Forecast Domestic Expenditure: Value 2018-2023
Table 64 Outbound Departures: Number of Trips 2013-2018
Table 65 Outbound Departures by Destination: Number of Trips 2013-2018
Table 66 Outbound Expenditure: Value 2013-2018
Table 67 Forecast Outbound Departures: Number of Trips 2018-2023
Table 68 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 69 Forecast Outbound Expenditure: Value 2018-2023

Car Rental (Destination) in Colombia

HEADLINES

PROSPECTS

A relatively small but inelastic market with enormous potential

Changing the perception from owning an asset to becoming a client

Focused on formalising the offer and implementing technology

CATEGORY DATA

Table 70 Car Rental Sales: Value 2013-2018
Table 71 Car Rental Online Sales: Value 2013-2018
Table 72 Structure of Car Rental Market 2013-2018
Table 73 Car Rental NBO Company Shares: % Value 2014-2018
Table 74 Car Rental Brands by Key Performance Indicators 2018
Table 75 Forecast Car Rental Sales: Value 2018-2023
Table 76 Forecast Car Rental Online Sales: Value 2018-2023

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Megatrends

Country Report

Travel in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

Tourism is an industry promoted even via confectionery

Online travel gathers more allies

Value chains integrate regional tourism portfolios to compete

More privileges to earn customer loyalty

Categories adjust with the stabilisation of the offer through high prices

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Travel in Colombia

EXECUTIVE SUMMARY

Tourism is an industry promoted even via confectionery

Online travel gathers more allies

Value chains integrate regional tourism portfolios to compete

More privileges to earn customer loyalty

Categories adjust with the stabilisation of the offer through high prices

SWOT

MARKET DATA

SOURCES

Airlines in Colombia

HEADLINES

PROSPECTS

Travellers finding rates and services with competitive flexibility

Although there is free competition, market reality is slightly different

Airlines’ efforts continue to attract more travellers

CATEGORY DATA

Lodging in Colombia

HEADLINES

PROSPECTS

Lodging has room to grow

Stable occupation rates despite increased legal and illegal offers

Expansion of rooms anticipates more tourists

CATEGORY DATA

Online Travel Sales and Intermediaries in Colombia

HEADLINES

PROSPECTS

OTAs reaching their potential or starting a new phase

Digital innovation of intermediaries is a pressing need

Disintermediation gains strength offering tourism services

CATEGORY DATA

Tourism Flows in Colombia

HEADLINES

PROSPECTS

Socio-political and economic factors boost tourism flows

Formalisation and responsibility, the great challenge for sustainable tourism

A dynamic interconnection platform within the continent

CATEGORY DATA

Car Rental (Destination) in Colombia

HEADLINES

PROSPECTS

A relatively small but inelastic market with enormous potential

Changing the perception from owning an asset to becoming a client

Focused on formalising the offer and implementing technology

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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