Country Report

Travel in

Travel in Colombia

49 pages, Sep 2017

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Post-conflict, the bet is on tourism

A strong theme in the country is the end of conflict, and the consequent rise in tourism. The bet is that when peace is implemented, it will be possible to make the country better-known for tourism than it is currently. Destinations which are part of the biodiversity of Colombia will be rediscovered through the new tourist corridors and “peace routes”, in places where before, the only news published had to do with the dangers of these destinations. Now, the focus is more on investment and tourist infrastructure, and on attracting more tourists to a country which has moved towards peace.

Online travel joins the multi-channel strategy of players

Different travel players have assumed the online challenge with dynamism, leading to revitalisation. Online platforms have generated new channels in tourism, and have come to stay. Every company, although some faster than others, has incorporated online as a strategy in addition to their traditional channels; not displacing them, but as a complement. Now, most players in travel in Colombia can claim that they are multi-channel.

More investment in tourism to continue expansion

Turning tourism into the second most important sector in the economy is not only one of the government’s objectives, but also an objective of all market players, which have the investment opportunities to increase their competitiveness. New airline routes and higher flight frequencies at airports (which are also being improved), the arrival and expansion of new accommodation and the modernisation of intermediaries and other tourism players will continue to enable expansion.

New business models complement current services

Going beyond what is traditionally expected is the aim of all players. Airlines are creating tourism packages, lodging outlets are including car rental, intermediaries are using various channels to become tourism managers and independent small grocers are selling bus tickets, amongst others. These are just some examples of ways in which tourism players will continue to modify their business models.

An industry with a positive outlook for the coming years

If nothing out of the ordinary happens in the country, and if the implementation of peace agreements leads to a positive post-conflict scenario with improvements in investment and per capita growth, foreign and national investment will be attracted, and travel companies will be leading-edge players, boosting their development.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Travel in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Colombia?
What are the major brands in Colombia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Country Report

Travel in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

Post-conflict, the bet is on tourism

Online travel joins the multi-channel strategy of players

More investment in tourism to continue expansion

New business models complement current services

An industry with a positive outlook for the coming years

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Why buy this report?

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Megatrends

Country Report

Travel in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

Post-conflict, the bet is on tourism

Online travel joins the multi-channel strategy of players

More investment in tourism to continue expansion

New business models complement current services

An industry with a positive outlook for the coming years

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Why buy this report?

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