Colombia’s travel industry is in the process of post-pandemic normalisation in 2022. In recent years the country’s government has focused efforts to attract travellers and to improve tourism infrastructure, with tax benefits allowing for the development of international hotel chains, the growth of over 200 cruise ships arriving each year in Cartagena, and greater air connectivity thanks to the improved offer of airlines and air routes and a range of promotional campaigns targeting foreign markets and brining more international tourists.
Airlines is seeing a strong recovery in 2022. In terms of connectivity, Colombia has already managed to recover 93.
2022 shows positive figures in the recovery of hotels in Colombia. Semana Santa (Holy Week) in April saw especially high occupancy rates.
Booking is one of the categories that was hardest hit by the COVID-19 crisis and is seeing some of the slowest recoveries among its members, with offline booking unlikely to make a full recovery by the end of the forecast period. The situation has forced intermediaries to develop more flexible strategies in the face of consumer concerns, and thus provide favourable refund and cancellation policies.
Biosecurity protocols, comprehensive travel insurance and favourable cancellation policies were essential tools to navigate the pandemic as consumers lost confidence in times of uncertainty, and many such measures are now here to stay. Airports have modified their security systems and also opted for cost-saving strategies.
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Understand the latest market trends and future growth opportunities for the Travel industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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