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Country Report

Travel in

Travel in Colombia

Nov 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

On 25 March 2020, the Government of Colombia closed all international travel to and from Colombia and restricted domestic travel under a national quarantine that continued until 1 September – which proved to be one of the longest lockdowns globally. International and domestic flights were grounded, except for cargo and humanitarian flights as defined by the government.

COVID-19 country impact

While restrictions were lifted in many places during early summer 2020, a nationwide stay-at-home order remained in effect in Colombia several months after first being implemented. The country’s 6-month lockdown has been devastating on many levels, and frustrated citizens have turned to violence, with attacks on medical professionals not uncommon.

Company response to COVID-19: Airlines and hotels

Avianca (Aerovias del Continente Americano) continues to dominate airlines overall with 52% value share in 2020, followed by LATAM Airlines (LATAM Airlines Group SA) with 20%. Searca (Servicio Aéreo de Capurgana SA) is the only significant player in charter, holding 61% value share in 2020 having leapt from 27% in 2019.

Impact of COVID-19 on online bookings and travel intermediaries

Aviatur and Despegar.com continue to lead travel intermediaries in 2020, dominating the landscape between them, though with 41% Aviatur holds close to twice the value share of Despegar.

What next for travel?

Consumption trends in tourism in Colombia are set to shift rapidly to towards sustainable and eco-friendly travel as consumers will increasingly turn away from crowded cities out of contagion fears and a renewed concern over the damaging effects of over-tourism. Prior to the pandemic, Colombia’s government already had plans in place to leverage the momentum of the country’s expanding tourism industry, and in December 2018 established the Plan for Tourism Sector 2018-22.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Travel in Colombia market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Colombia?
What are the major brands in Colombia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Colombia

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Colombia

KEY DATA FINDINGS

2020 IMPACT

Colombia’s long lockdown period halts tourism flows in and out of the country

ProColombia provides comprehensive strategy to restart tourism, and demand for eco-themed trips continues to rise

RECOVERY AND OPPORTUNITIES

Recent positive press will aid recovery though much still needs to be done in terms of infrastructure improvements

ProColombia works to build long-term connections between tourism and local communities

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Colombia

KEY DATA FINDINGS

2020 IMPACT

Airlines grind to a near-total halt during Colombia’s lockdown to return to the skies in September 2020

Bankruptcies and bailouts cause controversy as players and critics argue over fairness

RECOVERY

Digital development to support future growth and a focus on communication aims to increase consumer confidence

Recovery to begin with low-cost carriers and competition looks likely to become secondary to survival as players join forces

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Colombia

KEY DATA FINDINGS

2020 IMPACT

Sector is small and less impacted than others in travel

Uber returns with rebranded business model to increase competition in car rental in Colombia

RECOVERY AND OPPORTUNITIES

Long-term leasing solutions to become increasingly popular

Ride-hailing, car sharing and the rise of electric cars all pose challenges which will force traditional players to innovate and diversify their operations

CATEGORY DATA

Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Colombia

KEY DATA FINDINGS

2020 IMPACT

Hotels sit mostly empty for much of 2020, leading to widespread job losses and a focus on aid

Short-term rentals benefit from perception of reduced risk of contagion, while On Vacation hotel chain launches scheme to boost domestic travel

RECOVERY AND OPPORTUNITIES

Airbnb likely to grow despite opposition from several quarters

Ecolodges set to expand in line with rising demand, and hotels to increase use of technology

CATEGORY DATA

Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Colombia

KEY DATA FINDINGS

2020 IMPACT

Intermediaries continue to work through the crisis to develop comprehensive recovery strategies

Offline sales still losing share to online operations which respond rapidly to evolving demand

RECOVERY AND OPPORTUNITIES

Nature tours to take centre stage as cities focus on high-quality over mass tourism

Local company provides players with platforms to benefit from digitalisation trend

Table 66 Travel Planning and Booking in Colombia: Purchase Factors 2020

CATEGORY DATA

Table 67 Travel Intermediaries Sales: Value 2015-2020
Table 68 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 69 Intermediaries Leisure Online Sales: Value 2015-2020
Table 70 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 71 Online Travel Sales to Residents: Value 2015-2020
Table 72 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 73 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 74 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 75 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 76 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 77 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Megatrends

Country Report

Travel in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Travel in Colombia

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Colombia

KEY DATA FINDINGS

2020 IMPACT

Colombia’s long lockdown period halts tourism flows in and out of the country

ProColombia provides comprehensive strategy to restart tourism, and demand for eco-themed trips continues to rise

RECOVERY AND OPPORTUNITIES

Recent positive press will aid recovery though much still needs to be done in terms of infrastructure improvements

ProColombia works to build long-term connections between tourism and local communities

CATEGORY DATA

Airlines in Colombia

KEY DATA FINDINGS

2020 IMPACT

Airlines grind to a near-total halt during Colombia’s lockdown to return to the skies in September 2020

Bankruptcies and bailouts cause controversy as players and critics argue over fairness

RECOVERY

Digital development to support future growth and a focus on communication aims to increase consumer confidence

Recovery to begin with low-cost carriers and competition looks likely to become secondary to survival as players join forces

CATEGORY DATA

Car Rental (Destination) in Colombia

KEY DATA FINDINGS

2020 IMPACT

Sector is small and less impacted than others in travel

Uber returns with rebranded business model to increase competition in car rental in Colombia

RECOVERY AND OPPORTUNITIES

Long-term leasing solutions to become increasingly popular

Ride-hailing, car sharing and the rise of electric cars all pose challenges which will force traditional players to innovate and diversify their operations

CATEGORY DATA

Lodging in Colombia

KEY DATA FINDINGS

2020 IMPACT

Hotels sit mostly empty for much of 2020, leading to widespread job losses and a focus on aid

Short-term rentals benefit from perception of reduced risk of contagion, while On Vacation hotel chain launches scheme to boost domestic travel

RECOVERY AND OPPORTUNITIES

Airbnb likely to grow despite opposition from several quarters

Ecolodges set to expand in line with rising demand, and hotels to increase use of technology

CATEGORY DATA

Online Travel Sales and Intermediaries in Colombia

KEY DATA FINDINGS

2020 IMPACT

Intermediaries continue to work through the crisis to develop comprehensive recovery strategies

Offline sales still losing share to online operations which respond rapidly to evolving demand

RECOVERY AND OPPORTUNITIES

Nature tours to take centre stage as cities focus on high-quality over mass tourism

Local company provides players with platforms to benefit from digitalisation trend

CATEGORY DATA

Why buy this report?

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