Travel in Singapore

Travel in Singapore continues to grow, with positive outlook

Having already experienced record numbers of arrivals in 2017, the number of visitors to Singapore continued to post strong volume growth in 2018. With the exception of several policy decisions, the Singaporean Government’s commitment to tourism development, a well-equipped and highly reputed airport, and strong outbound growth from its key source markets will ensure that the growth story of travel in Singapore will continue.

Online travel bookings continue to soar in Singapore

Singaporean travellers are increasingly researching and booking travel plans online, with mobile bookings being a key driver and growth area. The propensity for free and independent travel and ease of price comparisons continue to fuel this growth tremendously, and a population increasingly comfortable with mobile transactions will further support this growth.

Increasing exploration and adoption of technology-enabled solutions by hotels

While originally hesitant, a number of hotels, particularly the larger chain operators, have been increasingly exploring and even adopting certain technologies in their hotel operations, as a mix of rising labour costs and shifting consumer behaviour forced them to reconsider traditional operating models. In addition, the Singaporean Government has been generous in providing grants and subsidies to help hotels implement technology solutions.

Direct bookings continue to grow among airlines and hotels

Airlines and hotels, being the two industries most influenced by online travel agents (OTAs), witnessed higher direct bookings at the end of the review period. This is especially the case for airlines, which have vastly improved loyalty programmes and reward redemption schemes in an effort to encourage customers to book direct.

Singaporeans’ propensity to travel will continue to rise

Already considered one of the most well-travelled nationalities globally, outbound travel among Singaporeans is expected to continue growing over the forecast period. Due to Singapore’s small size and limited number of domestic attractions, many Singaporeans have a strong propensity to travel; it is one of the expenses that Singaporeans are most keen to spend on.

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