On 1 April 2022, Singapore introduced its Vaccinated Travel Framework (VTF), allowing all fully vaccinated travellers to enter the country without the need to quarantine or take a COVID-19 test. This scheme has led to an aggressive increase inbound trips in Singapore from around the world, but especially from Southeast Asian countries.
Airlines are increasingly competing through creative solutions and with the use of technology to survive the lingering impact of the pandemic. Full service carriers such as Singapore Airline are using technology to provide a seamless and less stressful travel experience to customers.
Despite the likelihood of increasing outbound departures due to pent-up demand for foreign travel, hotels in Singapore are still likely to enjoy local demand post-pandemic, as the staycation trend is predicted to remain important. Furthermore, hotels are also seeing strong demand for “daycations” and “workcations”, as an increasing number of hotels introduce these packages that allow Singaporeans to have an alternative option to working from home and a perfect solution for those whose homes lack privacy and a conducive environment.
The Singapore Tourism Board (STB) has deployed a number of campaigns with partners to revive local tourism, through the SingapoRediscovers vouchers scheme to support domestic demand and SingapoReimagine, highlighting to both local and international tourists a different side to the country. For example, Klook, a Hong Kong-based attractions and experiences intermediary, collaborated with STB with the aim of driving travel’s recovery across Southeast Asia and to promote Singapore as a destination of rich, innovative, and exciting possibilities.
Tourists from China are set to make a stronger return to Singapore from 2023, which could potentially shorten the recovery period of the local tourism industry, as this source market makes a significant contribution to inbound trips and spending. In addition, supported by the Singapore Tourism Board campaigns, both SingapoRediscovers and SingapoReimagine, the country is likely to recover more quickly than other Southeast Asian markets.
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This report originates from Passport, our Travel research and analysis database.
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