Travel in Hungary

September 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Travel industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Tourism Flows
  • Airlines
  • Car Rental (Destination)
  • Lodging
  • Online Travel Sales and Intermediaries

If you're in the Travel industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Travel in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Travel in Hungary?
  • Which are the leading companies in Travel in Hungary?
  • How are companies responding to the impact of COVID-19 and accordant travel restrictions?
  • How severe is the scale of the damage?
  • Which travel sectors are proving the most resilient?
  • How soon can recovery be expected?
  • What are companies doing to innovate and future-proof against the crisis?

Travel in Hungary

EXECUTIVE SUMMARY

Travel in 2021
COVID-19 impact on travel
Company response to COVID-19 in 2021: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries in 2021
What next for travel?
Chart 1 Inbound Receipts: 2021-2026 Chart 2 Average Spend per Trip for Inbound Arrivals: 2021-2026

MARKET DATA

Table 1 Other Transport Sales: Value 2016-2021 Table 2 Other Transport Online Sales: Value 2016-2021 Table 3 Forecast Other Transport Sales: Value 2021-2026 Table 4 Forecast Other Transport Online Sales: Value 2021-2026 Table 5 Activities and Experiences: Value 2016-2021 Table 6 Forecast Activities and Experiences: Value 2021-2026

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Hungary

KEY DATA FINDINGS

2021 IMPACT

Inbound travel from neighbouring countries set to revive, but key travellers from further afield will take longer to arrive
Domestic travel remains a safe and rational option in the face of global uncertainty

RECOVERY AND OPPORTUNITIES

Major stakeholders rethink and adapt their strategies, with high expectations for medical/wellbeing and MICE tourism
Safety first, sustainability later: shifting trends through the time of the pandemic

CATEGORY DATA

Table 7 Inbound Arrivals: Number of Trips 2016-2021 Table 8 Inbound Arrivals by Country: Number of Trips 2016-2021 Table 9 Inbound City Arrivals 2016-2021 Table 10 Inbound Receipts: Value 2016-2021 Table 11 Forecast Inbound Arrivals: Number of Trips 2021-2026 Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2021-2026 Table 13 Forecast Inbound Receipts: Value 2021-2026 Table 14 Domestic Trips by Destination: Number of Trips 2016-2021 Table 15 Domestic Business Trips by Travel Mode: Number of Trips 2016-2021 Table 16 Domestic Leisure Trips by Travel Mode: Number of Trips 2016-2021 Table 17 Domestic Expenditure: Value 2016-2021 Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2021-2026 Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2021-2026 Table 20 Forecast Domestic Expenditure: Value 2021-2026 Table 21 Outbound Departures: Number of Trips 2016-2021 Table 22 Outbound Departures by Destination: Number of Trips 2016-2021 Table 23 Outbound Expenditure: Value 2016-2021 Table 24 Forecast Outbound Departures: Number of Trips 2021-2026 Table 25 Forecast Outbound Departures by Destination: Number of Trips 2021-2026 Table 26 Forecast Outbound Expenditure: Value 2021-2026

Airlines in Hungary

KEY DATA FINDINGS

2021 IMPACT

Ongoing uncertainty delays a stronger rebound, with Mediterranean holidays the highest in demand
Low-cost airlines prove appealing to price-sensitive travellers, with travel insurance proving crucial to balance risk

RECOVERY AND OPPORTUNITIES

Low-cost airlines lead the industry out of recession, thanks to their competitive pricing and agile responses to restrictions being eased
Trend for virtual working renders business travel obsolete, with recovery lying in the hands of leisure travel

CATEGORY DATA

Table 27 Airlines Sales: Value 2016-2021 Table 28 Airlines Online Sales: Value 2016-2021 Table 29 Airlines: Passengers Carried 2016-2021 Table 30 Airlines NBO Company Shares: % Value 2016-2020 Table 31 Charter Airlines Brands by Key Performance Indicators 2021 Table 32 Low Cost Carriers Airlines Brands by Key Performance Indicators 2021 Table 33 Scheduled Airlines Brands by Key Performance Indicators 2021 Table 34 Forecast Airlines Sales: Value 2021-2026 Table 35 Forecast Airlines Online Sales: Value 2021-2026

Car Rental (Destination) in Hungary

KEY DATA FINDINGS

2021 IMPACT

Car rentals face an ongoing gloomy outlook, due to the severe declines seen in 2020 and slow recovery expected
Car sharing companies pose strong competition to traditional rental companies

RECOVERY AND OPPORTUNITIES

Success of car rentals strongly linked to inbound air travel and business trips, both of which face slow recovery
Fantastic growth prospects for more modern and sustainable car sharing companies

CATEGORY DATA

Table 36 Car Rental Sales: Value 2016-2021 Table 37 Car Rental Online Sales: Value 2016-2021 Table 38 Structure of Car Rental Market 2016-2021 Table 39 Car Rental NBO Company Shares: % Value 2016-2020 Table 40 Car Rental Brands by Key Performance Indicators 2021 Table 41 Forecast Car Rental Sales: Value 2021-2026 Table 42 Forecast Car Rental Online Sales: Value 2021-2026

Lodging in Hungary

KEY DATA FINDINGS

2021 IMPACT

Upbeat mood for low-cost lodgings catering to domestic travellers: but are the gains large enough to cover the losses?
Crucial for lodging operators to offer flexibility and agile solutions to last-minute changes

RECOVERY AND OPPORTUNITIES

Time will tell the true results of the downturn, as operators rely on government aid and face challenges in reopening
Investors seeking acquisitions breathe fresh air into lodging, bringing new brands and partnerships into the category

CATEGORY DATA

Table 43 Lodging Sales: Value 2016-2021 Table 44 Lodging Online Sales: Value 2016-2021 Table 45 Hotels Sales: Value 2016-2021 Table 46 Hotels Online Sales: Value 2016-2021 Table 47 Other Lodging Sales: Value 2016-2021 Table 48 Other Lodging Online Sales: Value 2016-2021 Table 49 Lodging Outlets: Units 2016-2021 Table 50 Lodging: Number of Rooms 2016-2021 Table 51 Lodging by Incoming vs Domestic: % Value 2016-2021 Table 52 Hotels NBO Company Shares: % Value 2016-2020 Table 53 Hotel Brands by Key Performance Indicators 2021 Table 54 Forecast Lodging Sales: Value 2021-2026 Table 55 Forecast Lodging Online Sales: Value 2021-2026 Table 56 Forecast Hotels Sales: Value 2021-2026 Table 57 Forecast Hotels Online Sales: Value 2021-2026 Table 58 Forecast Other Lodging Sales: Value 2021-2026 Table 59 Forecast Other Lodging Online Sales: Value 2021-2026 Table 60 Forecast Lodging Outlets: Units 2021-2026

Online Travel and Intermediaries in Hungary

KEY DATA FINDINGS

2021 IMPACT

Move to online platforms is key to survival for intermediaries during the time of the pandemic
Domestic destinations come out on top in 2021, with international travel yet to rebound

RECOVERY AND OPPORTUNITIES

Consumers will continue to demand online and mobile services, following the acceleration and evolution of such channels during the pandemic
Pent-up demand for beach holidays set to drive growth, with a call for intermediaries to be more transparent with their prices

CATEGORY DATA

Table 61 Travel Intermediaries Sales: Value 2016-2021 Table 62 Intermediaries Corporate Business Online Sales: Value 2016-2021 Table 63 Intermediaries Leisure Online Sales: Value 2016-2021 Table 64 Travel Intermediaries NBO Company Shares: % Value 2016-2021 Table 65 Online Travel Sales to Residents: Value 2016-2021 Table 66 Total Mobile Travel Sales to Residents: Value 2016-2021 Table 67 Forecast Travel Intermediaries Sales: Value 2021-2026 Table 68 Forecast Intermediaries Corporate Business Online Sales: Value 2021-2026 Table 69 Forecast Intermediaries Leisure Online Sales: Value 2021-2026 Table 70 Forecast Online Travel Sales to Residents: Value 2021-2026 Table 71 Forecast Total Mobile Travel Sales to Residents: Value 2021-2026
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This report originates from Passport, our Travel research and analysis database.

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