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Country Report

Travel in

Travel in Hungary

Oct 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

From mid-March 2020, government-enforced restrictions began and Hungary’s land borders were closed to non-essential traffic, and most flights were grounded, with only Hungarian citizens permitted to enter. All hotels and retail outlets, including travel agencies and car rental facilities were closed, and consumers remained largely restricted to their homes except in cases of essential movement and a curfew was put in place.

COVID-19 country impact

The Hungarian government launched its official COVID-19 webpage and Facebook page on 4 March, the same day as the first cases were announced in the country. The government declared an indefinite state of emergency on 11 March, which saw public gatherings in an enclosed space with more than 100 people prohibited, sporting events that could attract more than 500 spectators held behind closed doors and foreign exchange programmes suspended.

Company response to COVID-19: Airlines and hotels

COVID-19 is expected to have a severe impact on flights in Hungary, impacting all airlines. Charter flights in particular are expected to see the biggest current value decline, as travel to major Mediterranean holiday destinations is expected to be virtually non-existent in 2020.

Impact of COVID-19 on online bookings and travel intermediaries

In 2020, online booking portals such as Booking.com and Szallas.

What next for travel?

Post-COVID-19, Hungary will focus on domestic tourism to help recovery. Equally, it will enable destinations to open up slowly, and it will be important to ensure that visitors are reassured that it is, first and foremost, safe to visit.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Travel in Hungary market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Hungary?
What are the major brands in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Hungary

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Hungary

KEY DATA FINDINGS

2020 IMPACT

Domestic flows re-energise leisure tourism in the summer months

Inbound arrivals consist mainly of diaspora returning to see family

RECOVERY AND OPPORTUNITIES

International travel will take longer to recover and will be dependent on global economies rebounding quickly.

Recovery will be driven by digital operators

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Hungary

KEY DATA FINDINGS

2020 IMPACT

Unprecedented decline in value sales as planes grounded due to COVID-19

Wizz Air gains value share in 2020, as it continues to transport European diaspora around the continent

RECOVERY

Aggressive pricing will be key driver of sales during the forecast period

Airline travels needs to consider sustainability more during the forecast period

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Hungary

KEY DATA FINDINGS

2020 IMPACT

Car rental companies with more flexible solutions than traditional car rental fare better

Smaller, local operators struggle to survive

RECOVERY AND OPPORTUNITIES

Leisure car rental, rather than business car rental, will recover much faster

Digitisation will accelerate during the forecast period, as an after-effect of COVID-19

CATEGORY DATA

Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Hungary

KEY DATA FINDINGS

2020 IMPACT

Hotels and short-terms rentals in Budapest register the biggest hit, due to COVID-19

Government offer lifeline to lodging operators through SZÉP card

RECOVERY AND OPPORTUNITIES

Budget and mid-market lodging will recover quicker, as consumers tighten belts

Young will drive recovery in the forecast period

CATEGORY DATA

Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Hungary

KEY DATA FINDINGS

2020 IMPACT

Intermediary value sales drop by half as travel grinds to a halt

Online travel sales most buoyant in 2020, as many bricks-and-mortar outlets are forced to close temporarily

RECOVERY AND OPPORTUNITIES

Move towards online platforms will accelerate during the forecast period

Cruises, traditionally a profitable product for intermediaries, will be slow to recover

CATEGORY DATA

Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Country Report

Travel in Hungary

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Hungary

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Hungary

KEY DATA FINDINGS

2020 IMPACT

Domestic flows re-energise leisure tourism in the summer months

Inbound arrivals consist mainly of diaspora returning to see family

RECOVERY AND OPPORTUNITIES

International travel will take longer to recover and will be dependent on global economies rebounding quickly.

Recovery will be driven by digital operators

CATEGORY DATA

Airlines in Hungary

KEY DATA FINDINGS

2020 IMPACT

Unprecedented decline in value sales as planes grounded due to COVID-19

Wizz Air gains value share in 2020, as it continues to transport European diaspora around the continent

RECOVERY

Aggressive pricing will be key driver of sales during the forecast period

Airline travels needs to consider sustainability more during the forecast period

CATEGORY DATA

Car Rental (Destination) in Hungary

KEY DATA FINDINGS

2020 IMPACT

Car rental companies with more flexible solutions than traditional car rental fare better

Smaller, local operators struggle to survive

RECOVERY AND OPPORTUNITIES

Leisure car rental, rather than business car rental, will recover much faster

Digitisation will accelerate during the forecast period, as an after-effect of COVID-19

CATEGORY DATA

Lodging in Hungary

KEY DATA FINDINGS

2020 IMPACT

Hotels and short-terms rentals in Budapest register the biggest hit, due to COVID-19

Government offer lifeline to lodging operators through SZÉP card

RECOVERY AND OPPORTUNITIES

Budget and mid-market lodging will recover quicker, as consumers tighten belts

Young will drive recovery in the forecast period

CATEGORY DATA

Online Travel Sales and Intermediaries in Hungary

KEY DATA FINDINGS

2020 IMPACT

Intermediary value sales drop by half as travel grinds to a halt

Online travel sales most buoyant in 2020, as many bricks-and-mortar outlets are forced to close temporarily

RECOVERY AND OPPORTUNITIES

Move towards online platforms will accelerate during the forecast period

Cruises, traditionally a profitable product for intermediaries, will be slow to recover

CATEGORY DATA

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