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Country Report

Travel in

Travel in Hungary

44 pages, Sep 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Upbeat mood and higher disposable incomes drive growth

The positive sentiment in global tourism during the post-recession period kept the Hungarian market growing in 2018. Both inbound arrivals and outbound departures registered further increases as leisure travel still ranked high when it comes to spending on treats from disposable income.

Travel experiences shift to online and mobile platforms

Booking accommodation or buying airline tickets online has already become an everyday exercise for avid travellers. Ones looking for affordable options also quickly learned how to find the best deals via word of mouth, social media and friends’ recommendations.

Travel sees concentration in online booking and tourism marketplaces

The once fragmented market of various websites offering value deals and local adaptations of customer review sites became more concentrated. Particularly the fragmented daily deal sites morphed; they emerged as those promoting domestic lodging options and helped to acquire new guests for wellness hotels, spas and other mid-priced lodging facilities during the post-recession period when people were still cautious about their spending.

Adoption of proven business models instead of real innovation

Although smartphone penetration was high and Hungarians quickly adopted novelties, the local market was rarely used to launch breakthrough ideas or new business models. Most innovative ideas related to online booking, payment and enriching the customer journey during travel, but these ideas were mostly local adaptations of existing business models that emerged in other countries and areas.

Travel remains an attractive investment option with growing demand

Travel and tourism-related developments will remain in focus during the forecast period as several long-term government programmes will be available to improve tourism-related infrastructure and upgrade comfort levels of existing hotels to enhance competitiveness. A new tax for consumer foodservice operators, the tourism development contribution, was introduced as of 2018 with the aim of allocating even more financial resources to tourism development.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Travel in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Hungary?
What are the major brands in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Hungary

EXECUTIVE SUMMARY

Upbeat mood and higher disposable incomes drive growth

Travel experiences shift to online and mobile platforms

Travel sees concentration in online booking and tourism marketplaces

Adoption of proven business models instead of real innovation

Travel remains an attractive investment option with growing demand

SWOT

Summary 1 Destination Hungary: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Airlines in Hungary

HEADLINES

PROSPECTS

Travelling by air is highly competitive and affordable

Scheduled airlines with good connections maintain competitiveness

Low cost carriers open new routes and increase capacity at a price

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Lodging in Hungary

HEADLINES

PROSPECTS

Lodging and facility development is a priority for the forecast period

Lodging prices face further pressure

Short-term rentals grows but its expansion brings negative feelings

CATEGORY DATA

Table 20 Lodging Sales: Value 2013-2018
Table 21 Lodging Online Sales: Value 2013-2018
Table 22 Hotels Sales: Value 2013-2018
Table 23 Hotels Online Sales: Value 2013-2018
Table 24 Other Lodging Sales: Value 2013-2018
Table 25 Other Lodging Online Sales: Value 2013-2018
Table 26 Lodging Outlets: Units 2013-2018
Table 27 Lodging: Number of Rooms 2013-2018
Table 28 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 29 Hotels NBO Company Shares: % Value 2014-2018
Table 30 Hotel Brands by Key Performance Indicators 2018
Table 31 Forecast Lodging Sales: Value 2018-2023
Table 32 Forecast Lodging Online Sales: Value 2018-2023
Table 33 Forecast Hotels Sales: Value 2018-2023
Table 34 Forecast Hotels Online Sales: Value 2018-2023
Table 35 Forecast Other Lodging Sales: Value 2018-2023
Table 36 Forecast Other Lodging Online Sales: Value 2018-2023
Table 37 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Hungary

HEADLINES

PROSPECTS

Intermediaries see more rigorous controls to prevent fraud

Concentration continues – few local brands can survive long term

Grocery retailer brands position themselves in intermediaries

CATEGORY DATA

Table 38 Travel Intermediaries Sales: Value 2013-2018
Table 39 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 40 Intermediaries Leisure Online Sales: Value 2013-2018
Table 41 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 42 Online Travel Sales to Residents: Value 2013-2018
Table 43 Mobile Travel Sales to Residents: Value 2013-2018
Table 44 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 45 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 46 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 47 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 48 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Hungary

HEADLINES

PROSPECTS

Tourism sees shift towards quality over quantity

Direct flights to overseas destinations open doors to further growth

Domestic tourism will grow further subject to disposable incomes

CATEGORY DATA

Table 49 Inbound Arrivals: Number of Trips 2013-2018
Table 50 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 51 Inbound City Arrivals 2013-2018
Table 52 Inbound Receipts: Value 2013-2018
Table 53 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 54 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 55 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 56 Forecast Inbound Receipts: Value 2018-2023
Table 57 Domestic Trips by Destination: Number of Trips 2013-2018
Table 58 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 59 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 60 Domestic Expenditure: Value 2013-2018
Table 61 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 62 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 63 Forecast Domestic Expenditure: Value 2018-2023
Table 64 Outbound Departures: Number of Trips 2013-2018
Table 65 Outbound Departures by Destination: Number of Trips 2013-2018
Table 66 Outbound Expenditure: Value 2013-2018
Table 67 Forecast Outbound Departures: Number of Trips 2018-2023
Table 68 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 69 Forecast Outbound Expenditure: Value 2018-2023

Car Rental (Destination) in Hungary

HEADLINES

PROSPECTS

Lines between conventional car rental and car-sharing blur

Car-sharing could pave the way for car rental

The sharing economy concept pops up in car rental as well

CATEGORY DATA

Table 70 Car Rental Sales: Value 2013-2018
Table 71 Car Rental Online Sales: Value 2013-2018
Table 72 Structure of Car Rental Market 2013-2018
Table 73 Car Rental NBO Company Shares: % Value 2014-2018
Table 74 Car Rental Brands by Key Performance Indicators 2018
Table 75 Forecast Car Rental Sales: Value 2018-2023
Table 76 Forecast Car Rental Online Sales: Value 2018-2023

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Megatrends

Country Report

Travel in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Upbeat mood and higher disposable incomes drive growth

Travel experiences shift to online and mobile platforms

Travel sees concentration in online booking and tourism marketplaces

Adoption of proven business models instead of real innovation

Travel remains an attractive investment option with growing demand

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Hungary

EXECUTIVE SUMMARY

Upbeat mood and higher disposable incomes drive growth

Travel experiences shift to online and mobile platforms

Travel sees concentration in online booking and tourism marketplaces

Adoption of proven business models instead of real innovation

Travel remains an attractive investment option with growing demand

SWOT

MARKET DATA

DEFINITIONS

SOURCES

Airlines in Hungary

HEADLINES

PROSPECTS

Travelling by air is highly competitive and affordable

Scheduled airlines with good connections maintain competitiveness

Low cost carriers open new routes and increase capacity at a price

CATEGORY DATA

Lodging in Hungary

HEADLINES

PROSPECTS

Lodging and facility development is a priority for the forecast period

Lodging prices face further pressure

Short-term rentals grows but its expansion brings negative feelings

CATEGORY DATA

Online Travel Sales and Intermediaries in Hungary

HEADLINES

PROSPECTS

Intermediaries see more rigorous controls to prevent fraud

Concentration continues – few local brands can survive long term

Grocery retailer brands position themselves in intermediaries

CATEGORY DATA

Tourism Flows in Hungary

HEADLINES

PROSPECTS

Tourism sees shift towards quality over quantity

Direct flights to overseas destinations open doors to further growth

Domestic tourism will grow further subject to disposable incomes

CATEGORY DATA

Car Rental (Destination) in Hungary

HEADLINES

PROSPECTS

Lines between conventional car rental and car-sharing blur

Car-sharing could pave the way for car rental

The sharing economy concept pops up in car rental as well

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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