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Country Report

Travel in

Travel in Finland

43 pages, Sep 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

A record year is expected in travel in 2018

2018 is expected to become the all-time record year in cross-border tourism in Finland, with the number of both inbound and outbound trips breaking the already record-high levels of 2017. Inbound tourism has benefited from double-digit growth rates from key Asian source markets, boosted by push factors such as a travel-hungry Chinese middle class and pull factors such as constantly increasing direct seat capacity on flights between Asia and Finland.

Travel is increasingly digital

The share of digital bookings is already at a developed level in Finland, from package holidays, via travel modes, to lodgings, but there is still room for growth. At the end of the review period, many key players made efforts to attract more direct online bookings, including mobile bookings, as a way to boost ancillary revenue compared to bookings made through online intermediaries or offline.

A competitive landscape of contradictions

The competitive landscape in travel in Finland remains contradictory. On the one hand, the late review period saw important moves towards further consolidation.

New services target diverse audiences

Innovative approaches in Finland targeting specific segments rather than the entire population have included a Clarion Hotel close to Helsinki Airport arranging dog-friendly New Year packages thanks to fireworks being banned in the vicinity of the airport. A local Gay Travel Finland initiative is trying to promote the idea of gay-friendliness in the industry for an LGBTQ and a generally open-minded audience alike.

Travel is the new normal

Travel has become the new normal and a standard pastime for most Finns. This is shown by the fact that while population growth in the country has been low and the economy has struggled for the most part of a decade, even in per capita terms Finns have continued to travel.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Finland for free:

The Travel in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Finland?
What are the major brands in Finland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Finland

EXECUTIVE SUMMARY

A record year is expected in travel in 2018

Travel is increasingly digital

A competitive landscape of contradictions

New services target diverse audiences

Travel is the new normal

SWOT

Summary 1 Destination Finland: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Airlines in Finland

HEADLINES

PROSPECTS

Airlines focus even more on ancillary revenue and digitalisation

Regional airports face competition from trains and buses

2018 sees a record number of low cost carrier passengers – and prospects are even better

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Lodging in Finland

HEADLINES

PROSPECTS

Scandic becomes the biggest lodging player in Finland

Forenom strives for Northern European leadership in its own segment

A new kind of Finnish hostel is on the rise

CATEGORY DATA

Table 20 Lodging Sales: Value 2013-2018
Table 21 Lodging Online Sales: Value 2013-2018
Table 22 Hotels Sales: Value 2013-2018
Table 23 Hotels Online Sales: Value 2013-2018
Table 24 Other Lodging Sales: Value 2013-2018
Table 25 Other Lodging Online Sales: Value 2013-2018
Table 26 Lodging Outlets: Units 2013-2018
Table 27 Lodging: Number of Rooms 2013-2018
Table 28 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 29 Hotels NBO Company Shares: % Value 2014-2018
Table 30 Hotel Brands by Key Performance Indicators 2018
Table 31 Forecast Lodging Sales: Value 2018-2023
Table 32 Forecast Lodging Online Sales: Value 2018-2023
Table 33 Forecast Hotels Sales: Value 2018-2023
Table 34 Forecast Hotels Online Sales: Value 2018-2023
Table 35 Forecast Other Lodging Sales: Value 2018-2023
Table 36 Forecast Other Lodging Online Sales: Value 2018-2023
Table 37 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Finland

HEADLINES

PROSPECTS

Travel Service Combinations legislation comes into force despite criticism by the industry

Further consolidation among travel management companies

Demographics change the face of the Finnish traveller

CATEGORY DATA

Table 38 Travel Intermediaries Sales: Value 2013-2018
Table 39 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 40 Intermediaries Leisure Online Sales: Value 2013-2018
Table 41 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 42 Online Travel Sales to Residents: Value 2013-2018
Table 43 Mobile Travel Sales to Residents: Value 2013-2018
Table 44 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 45 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 46 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 47 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 48 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Finland

HEADLINES

PROSPECTS

Domestic tourism remains dominant despite stagnation

Boom in inbound arrivals from key Asian markets continues

Finland welcomes diversity but does not shout about it

CATEGORY DATA

Table 49 Inbound Arrivals: Number of Trips 2013-2018
Table 50 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 51 Inbound City Arrivals 2013-2018
Table 52 Inbound Receipts: Value 2013-2018
Table 53 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 54 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 55 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 56 Forecast Inbound Receipts: Value 2018-2023
Table 57 Domestic Trips by Destination: Number of Trips 2013-2018
Table 58 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 59 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 60 Domestic Expenditure: Value 2013-2018
Table 61 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 62 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 63 Forecast Domestic Expenditure: Value 2018-2023
Table 64 Outbound Departures: Number of Trips 2013-2018
Table 65 Outbound Departures by Destination: Number of Trips 2013-2018
Table 66 Outbound Expenditure: Value 2013-2018
Table 67 Forecast Outbound Departures: Number of Trips 2018-2023
Table 68 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 69 Forecast Outbound Expenditure: Value 2018-2023

Car Rental (Destination) in Finland

HEADLINES

PROSPECTS

Legislative changes bring new opportunities to car rental players

High expectations for a boom in multimodal trips

Enterprise expands to Finland

CATEGORY DATA

Table 70 Car Rental Sales: Value 2013-2018
Table 71 Car Rental Online Sales: Value 2013-2018
Table 72 Structure of Car Rental Market 2013-2018
Table 73 Car Rental NBO Company Shares: % Value 2014-2018
Table 74 Car Rental Brands by Key Performance Indicators 2018
Table 75 Forecast Car Rental Sales: Value 2018-2023
Table 76 Forecast Car Rental Online Sales: Value 2018-2023

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Megatrends

Country Report

Travel in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

A record year is expected in travel in 2018

Travel is increasingly digital

A competitive landscape of contradictions

New services target diverse audiences

Travel is the new normal

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Travel in Finland

EXECUTIVE SUMMARY

A record year is expected in travel in 2018

Travel is increasingly digital

A competitive landscape of contradictions

New services target diverse audiences

Travel is the new normal

SWOT

MARKET DATA

DEFINITIONS

SOURCES

Airlines in Finland

HEADLINES

PROSPECTS

Airlines focus even more on ancillary revenue and digitalisation

Regional airports face competition from trains and buses

2018 sees a record number of low cost carrier passengers – and prospects are even better

CATEGORY DATA

Lodging in Finland

HEADLINES

PROSPECTS

Scandic becomes the biggest lodging player in Finland

Forenom strives for Northern European leadership in its own segment

A new kind of Finnish hostel is on the rise

CATEGORY DATA

Online Travel Sales and Intermediaries in Finland

HEADLINES

PROSPECTS

Travel Service Combinations legislation comes into force despite criticism by the industry

Further consolidation among travel management companies

Demographics change the face of the Finnish traveller

CATEGORY DATA

Tourism Flows in Finland

HEADLINES

PROSPECTS

Domestic tourism remains dominant despite stagnation

Boom in inbound arrivals from key Asian markets continues

Finland welcomes diversity but does not shout about it

CATEGORY DATA

Car Rental (Destination) in Finland

HEADLINES

PROSPECTS

Legislative changes bring new opportunities to car rental players

High expectations for a boom in multimodal trips

Enterprise expands to Finland

CATEGORY DATA

Why buy this report?

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