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Country Report

Travel in

Travel in Poland

Oct 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

COVID-19 has slashed sales across all categories in travel in 2020. Global containment measures which halted cross-border travel proved catastrophic for car rental companies which relied upon inbound arrivals.

COVID-19 country impact

Cultural institutions and schools in Poland were closed from 12 March. Borders closed three days later, and an official epidemic was on 20 March.

Company response to COVID-19: Airlines and hotels

State-funded carrier LOT Polish Airlines leads overall in 2020, holding a 43% value share, followed by Ryanair and Wizz Air with 18% and 16%, respectively. LOT dominates scheduled airlines with 74% share.

Impact of COVID-19 on online bookings and travel intermediaries

Booking.com lead travel intermediaries with 39% value share in 2020, in an otherwise fragmented landscape.

What next for travel?

Uncertainty regarding the future progress of the coronavirus pandemic will continue to place the promotion of domestic tourism at the centre of recovery strategies in Poland’s travel industry. Development of Poland’s lesser-known and more rural areas as holiday destinations to cater to locals will also provide greater opportunity to broaden the country’s appeal to foreigners when cross-border travel rebounds.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Poland for free:

The Travel in Poland market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Poland?
What are the major brands in Poland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Poland

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Airlines in Poland

KEY DATA FINDINGS

2020 IMPACT

Flights are grounded during early lockdowns, and players restart with flexible policies to attract cautious consumers

LOT seeks public funds to remain operational

RECOVERY

Construction of CPK set to continue despite coronavirus

Visegrad Group mulls possibility of central European airline

CATEGORY DATA

Table 11 Airlines Sales: Value 2015-2020
Table 12 Airlines Online Sales: Value 2015-2020
Table 13 Airlines: Passengers Carried 2015-2020
Table 14 Airlines NBO Company Shares: % Value 2016-2020
Table 15 Charter Airlines Brands by Key Performance Indicators 2020
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 18 Forecast Airlines Sales: Value 2020-2025
Table 19 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Poland

KEY DATA FINDINGS

2020 IMPACT

Sales are slashed as reliance on inbound arrivals leaves players floundering

Online shift continues as consumers seek convenience and reduced face-to-face contact

RECOVERY AND OPPORTUNITIES

Car sharing initiatives to reshape development and intensify competition

Electric vehicles and new mobility hub set to promote expansion of car sharing in Poland

CATEGORY DATA

Table 20 Car Rental Sales: Value 2015-2020
Table 21 Car Rental Online Sales: Value 2015-2020
Table 22 Structure of Car Rental Market 2015-2020
Table 23 Car Rental NBO Company Shares: % Value 2016-2020
Table 24 Car Rental Brands by Key Performance Indicators 2020
Table 25 Forecast Car Rental Sales: Value 2020-2025
Table 26 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Poland

KEY DATA FINDINGS

2020 IMPACT

Early closures and continued caution see massive loss of revenue across lodging

Enhanced sanitation measures protect staff and guests, while rapid testing provides possible alternative to further shutdowns

RECOVERY AND OPPORTUNITIES

Hotel expansion plans remain in place, and digital developments provide contactless experience

Despite calls for tighter control of short-term rentals, Krakow collaborates with Airbnb to promote responsible tourism

CATEGORY DATA

Table 27 Lodging Sales: Value 2015-2020
Table 28 Lodging Online Sales: Value 2015-2020
Table 29 Hotels Sales: Value 2015-2020
Table 30 Hotels Online Sales: Value 2015-2020
Table 31 Other Lodging Sales: Value 2015-2020
Table 32 Other Lodging Online Sales: Value 2015-2020
Table 33 Lodging Outlets: Units 2015-2020
Table 34 Lodging: Number of Rooms 2015-2020
Table 35 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 36 Hotels NBO Company Shares: % Value 2016-2020
Table 37 Hotel Brands by Key Performance Indicators 2020
Table 38 Forecast Lodging Sales: Value 2020-2025
Table 39 Forecast Lodging Online Sales: Value 2020-2025
Table 40 Forecast Hotels Sales: Value 2020-2025
Table 41 Forecast Hotels Online Sales: Value 2020-2025
Table 42 Forecast Other Lodging Sales: Value 2020-2025
Table 43 Forecast Other Lodging Online Sales: Value 2020-2025
Table 44 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Poland

KEY DATA FINDINGS

2020 IMPACT

Commission gives Poland green light to subsidise tour operators hit hard by virus impact

POT pushes locals to change the date, not cancel

RECOVERY AND OPPORTUNITIES

Cautious consumers will take some convincing, and digital development will keep players competitive

Rural tourism to drive growth in domestic travel during early forecast period

Table 45 Travel Planning and Booking in Poland: Purchase Factors 2020

CATEGORY DATA

Table 46 Travel Intermediaries Sales: Value 2015-2020
Table 47 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 48 Intermediaries Leisure Online Sales: Value 2015-2020
Table 49 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 50 Online Travel Sales to Residents: Value 2015-2020
Table 51 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 52 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 53 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 54 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 55 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 56 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

Tourism Flows in Poland

KEY DATA FINDINGS

2020 IMPACT

Inbound arrivals and outbound departures fall fast as travel restrictions lead to mass cancellations

Voucher schemes give boost to domestic travel

RECOVERY AND OPPORTUNITIES

Recovery faces several challenges as players promote Poland to both foreigners and locals

Poles happy to holiday at home as they head towards nature

CATEGORY DATA

Table 57 Inbound Arrivals: Number of Trips 2015-2020
Table 58 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 59 Inbound City Arrivals 2015-2020
Table 60 Inbound Receipts: Value 2015-2020
Table 61 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 62 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 63 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 64 Forecast Inbound Receipts: Value 2020-2025
Table 65 Domestic Trips by Destination: Number of Trips 2015-2020
Table 66 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 67 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 68 Domestic Expenditure: Value 2015-2020
Table 69 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 70 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 71 Forecast Domestic Expenditure: Value 2020-2025
Table 72 Outbound Departures: Number of Trips 2015-2020
Table 73 Outbound Departures by Destination: Number of Trips 2015-2020
Table 74 Outbound Expenditure: Value 2015-2020
Table 75 Forecast Outbound Departures: Number of Trips 2020-2025
Table 76 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 77 Forecast Outbound Expenditure: Value 2020-2025

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Megatrends

Country Report

Travel in Poland

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Poland

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Airlines in Poland

KEY DATA FINDINGS

2020 IMPACT

Flights are grounded during early lockdowns, and players restart with flexible policies to attract cautious consumers

LOT seeks public funds to remain operational

RECOVERY

Construction of CPK set to continue despite coronavirus

Visegrad Group mulls possibility of central European airline

CATEGORY DATA

Car Rental (Destination) in Poland

KEY DATA FINDINGS

2020 IMPACT

Sales are slashed as reliance on inbound arrivals leaves players floundering

Online shift continues as consumers seek convenience and reduced face-to-face contact

RECOVERY AND OPPORTUNITIES

Car sharing initiatives to reshape development and intensify competition

Electric vehicles and new mobility hub set to promote expansion of car sharing in Poland

CATEGORY DATA

Lodging in Poland

KEY DATA FINDINGS

2020 IMPACT

Early closures and continued caution see massive loss of revenue across lodging

Enhanced sanitation measures protect staff and guests, while rapid testing provides possible alternative to further shutdowns

RECOVERY AND OPPORTUNITIES

Hotel expansion plans remain in place, and digital developments provide contactless experience

Despite calls for tighter control of short-term rentals, Krakow collaborates with Airbnb to promote responsible tourism

CATEGORY DATA

Online Travel Sales and Intermediaries in Poland

KEY DATA FINDINGS

2020 IMPACT

Commission gives Poland green light to subsidise tour operators hit hard by virus impact

POT pushes locals to change the date, not cancel

RECOVERY AND OPPORTUNITIES

Cautious consumers will take some convincing, and digital development will keep players competitive

Rural tourism to drive growth in domestic travel during early forecast period

CATEGORY DATA

Tourism Flows in Poland

KEY DATA FINDINGS

2020 IMPACT

Inbound arrivals and outbound departures fall fast as travel restrictions lead to mass cancellations

Voucher schemes give boost to domestic travel

RECOVERY AND OPPORTUNITIES

Recovery faces several challenges as players promote Poland to both foreigners and locals

Poles happy to holiday at home as they head towards nature

CATEGORY DATA

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