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Country Report

Travel in

Travel in Poland

44 pages, Sep 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Travel in Poland benefits from the strong economy

Travel in Poland is seeing growing demand. In 2018, domestic consumers tended to spend more on short breaks and longer summer holidays.

Hotels strive to reduce the market share of OTAs

Online travel saw strong current value growth in 2018. Online travel agents (OTAs) presented their offers in a transparent and comparable form and consumers could quickly find the best deals for their desired destination.

Airlines enjoy impressive passenger growth

Impressive growth is evident in air passenger transport, with low-cost carriers largely contributing to the increase. They increasingly operate to popular leisure destinations, including Spain, Malta and Italy, and connect Polish airports with every other major European city.

Travel players face the challenge of adapting to new regulations

In 2018, the travel industry faced the challenge of adapting to new legal regulations, including the General Data Protection Regulation (GDPR), as well as a new act on tourist events and related travel services. The new data protection regulation strongly affected travel brands due to the large volume of personal data they process about individual clients.

The outlook for travel in Poland remains favourable

Travel in Poland has plenty of room for growth over the forecast period. Statistics show that about half of Polish consumers take a holiday, whilst only one in three travelled abroad.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Poland for free:

The Travel in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Poland?
What are the major brands in Poland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Poland

EXECUTIVE SUMMARY

Travel in Poland benefits from the strong economy

Hotels strive to reduce the market share of OTAs

Airlines enjoy impressive passenger growth

Travel players face the challenge of adapting to new regulations

The outlook for travel in Poland remains favourable

SWOT

Summary 1 Destination Poland: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

SOURCES

Summary 2 Research Sources

Airlines in Poland

HEADLINES

PROSPECTS

Airlines experiences a double-digit increase

Charter performs exceptionally due to an upsurge in package holidays

One of the largest airports in Europe is planned in Poland

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Lodging in Poland

HEADLINES

PROSPECTS

The favourable economic backdrop stimulates demand for hotels

Hoteliers insist on a regulatory framework for short term rentals

Digital initiatives in hotels

CATEGORY DATA

Table 20 Lodging Sales: Value 2013-2018
Table 21 Lodging Online Sales: Value 2013-2018
Table 22 Hotels Sales: Value 2013-2018
Table 23 Hotels Online Sales: Value 2013-2018
Table 24 Other Lodging Sales: Value 2013-2018
Table 25 Other Lodging Online Sales: Value 2013-2018
Table 26 Lodging Outlets: Units 2013-2018
Table 27 Lodging: Number of Rooms 2013-2018
Table 28 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 29 Hotels NBO Company Shares: % Value 2014-2018
Table 30 Hotel Brands by Key Performance Indicators 2018
Table 31 Forecast Lodging Sales: Value 2018-2023
Table 32 Forecast Lodging Online Sales: Value 2018-2023
Table 33 Forecast Hotels Sales: Value 2018-2023
Table 34 Forecast Hotels Online Sales: Value 2018-2023
Table 35 Forecast Other Lodging Sales: Value 2018-2023
Table 36 Forecast Other Lodging Online Sales: Value 2018-2023
Table 37 Forecast Lodging Outlets: Units 2018-2023

Tourism Flows in Poland

HEADLINES

PROSPECTS

Another year of growth in inbound tourism

Rising wages stimulate domestic tourism

Solid increase in outbound tourism

CATEGORY DATA

Table 38 Inbound Arrivals: Number of Trips 2013-2018
Table 39 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 40 Inbound City Arrivals 2013-2018
Table 41 Inbound Receipts: Value 2013-2018
Table 42 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 43 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 44 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 45 Forecast Inbound Receipts: Value 2018-2023
Table 46 Domestic Trips by Destination: Number of Trips 2013-2018
Table 47 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 48 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 49 Domestic Expenditure: Value 2013-2018
Table 50 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 51 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 52 Forecast Domestic Expenditure: Value 2018-2023
Table 53 Outbound Departures: Number of Trips 2013-2018
Table 54 Outbound Departures by Destination: Number of Trips 2013-2018
Table 55 Outbound Expenditure: Value 2013-2018
Table 56 Forecast Outbound Departures: Number of Trips 2018-2023
Table 57 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 58 Forecast Outbound Expenditure: Value 2018-2023

Online Travel Sales and Intermediaries in Poland

HEADLINES

PROSPECTS

The internet opens new horizons for travel players

Nowa Itaka, TUI Poland and Rainbow Tours lead tour operators

Travel agent offices are perceived as a reliable source of information

CATEGORY DATA

Table 59 Travel Intermediaries Sales: Value 2013-2018
Table 60 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 61 Intermediaries Leisure Online Sales: Value 2013-2018
Table 62 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 63 Online Travel Sales to Residents: Value 2013-2018
Table 64 Mobile Travel Sales to Residents: Value 2013-2018
Table 65 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 66 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 67 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 68 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 69 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Car Rental (Destination) in Poland

HEADLINES

PROSPECTS

Fierce competition leads to falling prices

A growing number of operators are interested in car sharing

Consumers demand convenient online booking

CATEGORY DATA

Table 70 Car Rental Sales: Value 2013-2018
Table 71 Car Rental Online Sales: Value 2013-2018
Table 72 Structure of Car Rental Market 2013-2018
Table 73 Car Rental NBO Company Shares: % Value 2014-2018
Table 74 Car Rental Brands by Key Performance Indicators 2018
Table 75 Forecast Car Rental Sales: Value 2018-2023
Table 76 Forecast Car Rental Online Sales: Value 2018-2023

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Megatrends

Country Report

Travel in Poland

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Executive Summary

New Report Guarantee

Travel in Poland benefits from the strong economy

Hotels strive to reduce the market share of OTAs

Airlines enjoy impressive passenger growth

Travel players face the challenge of adapting to new regulations

The outlook for travel in Poland remains favourable

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Poland

EXECUTIVE SUMMARY

Travel in Poland benefits from the strong economy

Hotels strive to reduce the market share of OTAs

Airlines enjoy impressive passenger growth

Travel players face the challenge of adapting to new regulations

The outlook for travel in Poland remains favourable

SWOT

MARKET DATA

SOURCES

Airlines in Poland

HEADLINES

PROSPECTS

Airlines experiences a double-digit increase

Charter performs exceptionally due to an upsurge in package holidays

One of the largest airports in Europe is planned in Poland

CATEGORY DATA

Lodging in Poland

HEADLINES

PROSPECTS

The favourable economic backdrop stimulates demand for hotels

Hoteliers insist on a regulatory framework for short term rentals

Digital initiatives in hotels

CATEGORY DATA

Tourism Flows in Poland

HEADLINES

PROSPECTS

Another year of growth in inbound tourism

Rising wages stimulate domestic tourism

Solid increase in outbound tourism

CATEGORY DATA

Online Travel Sales and Intermediaries in Poland

HEADLINES

PROSPECTS

The internet opens new horizons for travel players

Nowa Itaka, TUI Poland and Rainbow Tours lead tour operators

Travel agent offices are perceived as a reliable source of information

CATEGORY DATA

Car Rental (Destination) in Poland

HEADLINES

PROSPECTS

Fierce competition leads to falling prices

A growing number of operators are interested in car sharing

Consumers demand convenient online booking

CATEGORY DATA

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