The resumption of travel is a key factor in 2023, along with the associated evolution in consumer behaviour since the era of the COVID-19 pandemic. The lockdowns made people realise how important it is to achieve a healthy work-life balance, along with spending time with family and the need for periods of rest and recuperation to maintain robust mental health.
The recovery of air passenger volume is driven by international travel. After the pandemic period, when COVID-19 restrictions, including tests, vaccinations, and overall safety concerns, made it difficult to travel abroad, in 2023 Polish consumers are optimistic about returning to travel.
Hotel occupancy rates are returning to more normal levels in 2023, following the atypical slumps and spikes during the era of the pandemic and consecutive bounce-back. In 2023, albeit slower than domestic consumer tourism, we are also seeing a recovery in business travel and meetings, incentives, conferences, and exhibitions (MICE) travel.
Polish consumers are keen to book package holidays and trips to typical holiday destinations for their vacations. Turkey is cited as the top destination for leisure holidays in 2023, in the form of “sun and sea” holidays, thanks to the country’s good value-for-money offer and the abolition of the passport requirement at entry.
Poland has tourism-specific projects funded by EU structural funds, including the EU Green Deal, in the period 2021-2027. For Poland, the Green Deal is an opportunity to transition to a low-emission economy and move away from an economy which consumes non-renewable natural resources.
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Understand the latest market trends and future growth opportunities for the Travel industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
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