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Learn moreOct 2020
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COVID-19 has slashed sales across all categories in travel in 2020. Global containment measures which halted cross-border travel proved catastrophic for car rental companies which relied upon inbound arrivals.
Cultural institutions and schools in Poland were closed from 12 March. Borders closed three days later, and an official epidemic was on 20 March.
State-funded carrier LOT Polish Airlines leads overall in 2020, holding a 43% value share, followed by Ryanair and Wizz Air with 18% and 16%, respectively. LOT dominates scheduled airlines with 74% share.
Booking.com lead travel intermediaries with 39% value share in 2020, in an otherwise fragmented landscape.
Uncertainty regarding the future progress of the coronavirus pandemic will continue to place the promotion of domestic tourism at the centre of recovery strategies in Poland’s travel industry. Development of Poland’s lesser-known and more rural areas as holiday destinations to cater to locals will also provide greater opportunity to broaden the country’s appeal to foreigners when cross-border travel rebounds.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Travel industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you are in the Travel industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Poland for free:
The Travel in Poland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Travel market research database.
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Market statistics: Excel workbook
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.