Cigars has retained a premium positioning and remains the largest category in value terms within overall cigars, cigarillos, and smoking tobacco despite a difficult year in 2021. The target audience for cigars is an affluent niche for whom price rises stemming from higher costs can be more easily absorbed, especially amongst avid collectors who look for a particular, distinctive experience.
Even though lounges and bars reopened in 2021 and people were allowed to host social gatherings and special events again, retail volume sales in the smoking tobacco, cigars and cigarillos category stagnated due in part to the lack of consumer interest or awareness of cigarillos or smoking tobacco. These products also suffered from the high prices due to international distribution costs limiting access to a niche group of outlets that survived the long period of lockdown during 2020.
The consumption of fine cut and pipe tobacco has continued to decline as consumers have moved towards more convenient and more disposable alternatives. Brand exposure and access to products has remained limited even as lockdown measures have been eased.
An ongoing decline in smoking prevalence will weigh against demand for smoking tobacco during the forecast period, while the normal operation of borders and international travel will have a negative effect on domestic retail volume sales. Nonetheless, while pipe tobacco is expected to experience declining volume sales over 2021-2026, fine cut tobacco is set to see volume growth as it attracts price conscious consumers looking to trade down from packaged cigarettes in a challenging economic environment.
Corporación Habanos SA is set to retain its overall leadership of cigars with a wide range of brands including Cohiba Romeo and Julieta and Montecristo amongst others. Cigars, cigarillos and smoking tobacco will continue to rely on their ready availability through major distribution channels in the form of tobacco specialists and food/drink specialists which consumers are more likely to visit if they are looking for new brands or products.
Tobacco players are set to lose momentum and stagnate over the forecast period unless companies invest in terms of the development of flavours, different types of smoking tobacco, flavoured variants, and free-from variants, as well as ranges of accessories such as recycled or flavoured rolling papers, and different filters.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
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