Cigars and cigarillos recorded positive growth in retail volume and value sales in 2020, with dynamic growth continuing in 2021. Cigars and cigarillos are mainly purchased by high-income consumers who are less concerned financially by the impact of the pandemic.
Despite a negative economic scenario due to the pandemic, the trading down of cigars to cigarillos was not widely observed in Singapore. Although cigars offer a significantly higher unit price compared to cigarillos, they tend to be smoked on different occasions, and hence are not perceived as interchangeable.
With effect from July 2020, the policy of using standardised packaging in which logos, colours, images and promotional information on the packaging of tobacco products are not permitted, and health risk warning images are enlarged, was fully implemented. This tends to influence consumers’ purchasing decisions and sentiment associated with a particular brand, as the brand names are also not easily visible on the box containing cigars and cigarillos.
Demand for cigars and cigarillos is likely to be influenced by different challenges over the forecast period such as standardised packaging, which reduces the appeal and attraction of buying cigars and cigarillos. Furthermore, on 1 January 2021, the minimum legal age for smoking in Singapore was increased.
For cigarettes, the economy price band is expected to fare better in terms of share gain than the mid-price and premium segments due to financial concerns linked to a GST hike and potential tobacco tax hike. Fine cut tobacco is a more affordable alternative to finished cigarettes.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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