Executive Summary

Jul 2019
PROSPECTS
Cigars and cigarillos set to remain heavily dependent on inbound tourism

Costa Rica does not have a strong cigar smoking tradition. As a result, interest in cigars and cigarillos among local consumers is low, with demand for such products being largely driven by inbound tourism.

Focus on quality will continue to drive demand for high-end Cuban brands

Because visiting tourists represent the core consumer base, quality, indulgence and brand image will remain the most influential factors in purchasing decisions within cigars and cigarillos in Costa Rica over the forecast period. This in turn will ensure the category continues to be led by high-end Cuban brands that are globally renowned for their quality.

Development potential of smoking tobacco remains limited

Recent years have seen a number of smaller local tobacco companies in Costa Rica expand their offer of fine cut tobacco and flavoured shisha (water pipe) tobacco products, including Don Benigno Cigars SA and Tabacos Exclusivos SA. Such products mainly target young adults who are not regular smokers, but enjoy rolling their own sticks or smoking shisha pipes.

COMPETITIVE LANDSCAPE
Habanos distributor Cruz Canela & Trust retains its commanding lead

Cruz Canela & Trust GB remained the clear leader in cigars and cigarillos in retail volume sales terms in 2018. The company’s commanding lead reflected its status as the exclusive distributor of brands from Cuba’s state-owned Corporación Habanos in Costa Rica (and Nicaragua).

Local brands enjoy growing reputation for good quality at affordable prices

While Cruz Canela maintained its strong lead in cigars and cigarillos in 2018, the remainder of the category was relatively fragmented, with several smaller local and regional players present. Domestic companies continued to perform well thanks to their competitive pricing strategies and the growing international reputation for quality enjoyed by Costa Rican brands.

Development of specialist and added-value products likely as competition intensifies

Specialisation is likely to be a focal point for new product development activity in cigars and cigarillos over the forecast period. For example, it is expected more players will introduce products made using organic or ethically sourced tobacco leaves, artisanal curing and rolling methods etc.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Costa Rica?
  • What are the major brands in Costa Rica?
  • What are the main distribution channels for cigars in Costa Rica and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Costa Rica?

Why buy this report?

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  • Track key industry trends, opportunities and threats
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Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Cigars and cigarillos set to remain heavily dependent on inbound tourism
Focus on quality will continue to drive demand for high-end Cuban brands
Development potential of smoking tobacco remains limited

COMPETITIVE LANDSCAPE

Habanos distributor Cruz Canela & Trust retains its commanding lead
Local brands enjoy growing reputation for good quality at affordable prices
Development of specialist and added-value products likely as competition intensifies

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 7 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 8 NBO Company Shares of Cigars: % Volume 2014-2018
Table 9 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 10 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 12 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 13 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 14 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 15 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Health concerns and illicit trade drive decline in cigarettes retail volume sales
E-vapour products current value sales fall as price competition intensifies
International brands remain dominant in Costa Rica’s tobacco market
Traditional and modern retailers continue to play key roles in tobacco distribution
Cigarette giants expected to introduce heated tobacco and e-vapour products

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 17 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 18 Sales of Tobacco by Category: Volume 2013-2018
Table 19 Sales of Tobacco by Category: Value 2013-2018
Table 20 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 21 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 22 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 23 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources