Sales of cigars continue to increase steadily, showing a good performance in 2018. This occurred as recent entrant Habanos SA, which emerged in 2015, focused on local production and exports of cigars, as a result of which it gained a stronger presence in Morocco.
Cigarillos remains a negligible category in Morocco, with such products sold only in a few tobacco stores. Cigars are sold through specialist cigar retailers, mainly in large cities such as Casablanca and Marrakech.
Smoking tobacco is seeing an ongoing preference for pipe tobacco over fine cut tobacco, with the latter facing limiting legislation. Pipe tobacco is mainly consumed by older people in the upper-income segment, who can easily access such products through tobacconists in more affluent neighbourhoods.
Société Marocaines des Tabacs remains the main domestic player and leads the category in Morocco. The company was the first and unique representative for several years, offering many well-known brands such as Fleur de Savane and Cohiba.
Habanos SA is a domestic player specialising in cigars that entered the market in 2015, producing and exporting up to 90% of its cigars. The company was engaged in a dispute with Société Marocaines des Tabacs regarding the right to use the Habanos name in Morocco, with this company representing a wide range of brands on behalf of Cuban company Corporación Habanos.
Pipe tobacco is witnessing the emergence of a new brand called Al Khayma, which is expected to grow rapidly in 2019. The brand is already appreciated by new users, and increasingly being adopted by numerous oriental coffee shops.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigars, Cigarillos and Smoking Tobacco in Morocco market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport: