Competitive Landscape
North Africa Tobacco Co Sustains Dominance as Brand Loyalty Persists
Cigars, cigarillos and smoking tobacco in Morocco remains highly concentrated, with North Africa Tobacco maintaining a commanding presence, holding 70% of sticks volume share in 2025. Over the period from 2020 to 2025, the environment has become even more concentrated, as North Africa Tobacco's share increased from 60% in 2020 to 70% in 2025, while the next closest competitor, Bazard Tobacco Co, remained relatively stable at 12%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Morocco?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Morocco?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Morocco?
- Which category is the most heavily taxed in Morocco?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Morocco?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Morocco - Category analysis
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Mehari’S Red Orient Drives Flavoured Cigarillo Appeal among Young Affluent Consumers of Legal Smoking Age
Hydro Herbal Molasses Reshapes Shisha Demand with Nicotine-Free Appeal
Tax Increases and Tourism Surge Reshape Spending and Consumption Habits
Société Marocaines Des Tabacs and North Africa Tobacco Set to Entrench Leadership as Premium and Mass Channels Diverge
Tourism and Experiential Retail Expected to Fuel Growth While Entry Barriers Persist
North Africa Tobacco Co Sustains Dominance as Brand Loyalty Persists
Tobacco Specialists Sustain Legal Sales as On-Trade Outlets Drive Luxury Demand
E-Commerce Remains Marginal as Proximity and Price Shape Purchasing Behaviour
Nicotine in Morocco - Industry Overview
2025 Developments
Key Data Insights
Tax Hikes and Falling Income Prompt Smokers to Cut Daily Usage
Cigarette Volumes Shrink as Younger Adults of Legal Smoking Age Shift to Shisha and Vapour Devices
Regulatory Changes Drive Shifts in Nicotine Consumption Patterns
Smokers Anticipated to Switch to Cheaper and Illicit Options as Price Hikes Persist
Heated Tobacco and E-Vapour Products Set to Outpace Traditional Formats as Consumers Seek Novelty
Société Marocaines Des Tabacs Secures Loyalty with Retailer Incentives
Small Local Grocers Gain Share by Adapting to Consumer Needs
Glovo Drives E-Commerce Expansion by Offering Home Delivery and Price Promotions
Manufacturers Shift Investment From Legacy Formats to High-Capacity Devices
Experiential Innovation Premiumises On-Trade Tobacco
Manufacturers Undergo Portfolio Rationalisation Amidst the Rise of Alternative Nicotine Delivery
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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