Executive Summary

Jul 2019
PROSPECTS
Habanos SA wins legal battle with Société Marocaines des Tabacs

Sales of cigars continue to increase steadily, showing a good performance in 2018. This occurred as recent entrant Habanos SA, which emerged in 2015, focused on local production and exports of cigars, as a result of which it gained a stronger presence in Morocco.

Limited consumer base for cigars, while cigarillos remains negligible

Cigarillos remains a negligible category in Morocco, with such products sold only in a few tobacco stores. Cigars are sold through specialist cigar retailers, mainly in large cities such as Casablanca and Marrakech.

Smoking tobacco sees limited demand but offers growth potential

Smoking tobacco is seeing an ongoing preference for pipe tobacco over fine cut tobacco, with the latter facing limiting legislation. Pipe tobacco is mainly consumed by older people in the upper-income segment, who can easily access such products through tobacconists in more affluent neighbourhoods.

COMPETITIVE LANDSCAPE
Société Marocaines des Tabacs benefits from opening of new production plant

Société Marocaines des Tabacs remains the main domestic player and leads the category in Morocco. The company was the first and unique representative for several years, offering many well-known brands such as Fleur de Savane and Cohiba.

New domestic challenger shakes up the competition

Habanos SA is a domestic player specialising in cigars that entered the market in 2015, producing and exporting up to 90% of its cigars. The company was engaged in a dispute with Société Marocaines des Tabacs regarding the right to use the Habanos name in Morocco, with this company representing a wide range of brands on behalf of Cuban company Corporación Habanos.

New Al Khayma brand piques consumer interest

Pipe tobacco is witnessing the emergence of a new brand called Al Khayma, which is expected to grow rapidly in 2019. The brand is already appreciated by new users, and increasingly being adopted by numerous oriental coffee shops.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Morocco?
  • What are the major brands in Morocco?
  • What are the main distribution channels for cigars in Morocco and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Morocco?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in Morocco - Category analysis

HEADLINES

PROSPECTS

Habanos SA wins legal battle with Société Marocaines des Tabacs
Limited consumer base for cigars, while cigarillos remains negligible
Smoking tobacco sees limited demand but offers growth potential

COMPETITIVE LANDSCAPE

Société Marocaines des Tabacs benefits from opening of new production plant
New domestic challenger shakes up the competition
New Al Khayma brand piques consumer interest

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 7 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 8 NBO Company Shares of Cigars: % Volume 2014-2018
Table 9 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 10 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 11 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 12 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 13 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 15 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 16 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 17 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 18 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 19 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Morocco - Industry Overview

EXECUTIVE SUMMARY

Continued preference for traditional, low-price tobacco products evident
Internal Tax on Consumption hike impacts prices, and company shares
Société Marocaines des Tabacs remains dominant thanks to domestic production
Supermarkets and hypermarkets implement merchandising strategies such as checkout displays
Buying power and advertising restrictions set to maintain status quo

OPERATING ENVIRONMENT

Legislation
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Flavoured tobacco products
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 21 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 22 Sales of Tobacco by Category: Volume 2013-2018
Table 23 Sales of Tobacco by Category: Value 2013-2018
Table 24 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 25 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 26 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 27 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 28 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources