Cigars and cigarillos are expected to post a positive performance in retail volume terms over the forecast period as they are mainly consumed by affluent consumers who are less affected by the weak economic conditions in Morocco. The increasing number of tourists, especially with the opening of new touristic resorts such as the Mazagan and Taghazout Bay resorts, along with the expansion of modern retail (hypermarkets and supermarkets) and specific cigar stores such as “La Casa del Habano” in large cities will help boost sales of cigars.
The recent lift of the ban on smoking pipe tobacco led to the revival of imports and local sales as a result of rising consumption, especially in on-trade outlets, which account for more than 80% of total pipe tobacco sales. Thus, sales are expected to record positive growth over the forecast period, especially with rising number of tourists not only from European countries, but also from Middle Eastern and gulf countries.
Société Marocaines des Tabacs (SMT) is expected to maintain its clear lead of cigars as it is the exclusive distributor of Corporacion Habanos in Morocco and distributes internationally renowned cigars such as Cohiba, Montecristo, Partagas, and Romeo y Julieta. SMT has been marketing these cigars in Morocco since 2004 through its own store network, “La Casa del Habano”, which is present in the large cities of Morocco.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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