Competitive Landscape
Indonesian Tobacco Tbk Pt Expands Dominance as Rivals Lose Share
Cigars, cigarillos and smoking tobacco in Indonesia remained concentrated in 2025, with Indonesian Tobacco Tbk PT holding a commanding 69% share by sticks volume, up from 59% in 2020. Over the period from 2020 to 2025, the industry has become even more concentrated, as the second largest company, Taru Martani PT, saw its share fall from 11% to just 5%, and all other competitors, including Perkebunan Nusantara X PT and Corporación Habanos SA, collectively hold less than 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Indonesia?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Indonesia?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Indonesia?
- Which category is the most heavily taxed in Indonesia?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Indonesia?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Indonesia - Category analysis
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Djarum Pivots to Ceremonial Sales as Demand Wanes
Smoking Tobacco Outpaces Cigars as Price Drives Choice
Ceremonial Use Shapes Brand Strategy as Daily Demand Fades
Young Adults of Legal Smoking Age Expected to Drive Lifestyle-Led Demand for Premium Cigars
Smoking Tobacco Set to Extend Dominance, as Affordability Steers Consumer Choice
Distribution Constraints and Regulation Anticipated to Limit Visibility for Cigars and Cigarillos
Indonesian Tobacco Tbk Pt Expands Dominance as Rivals Lose Share
Tobacco Specialist Stores Maintain Dominance as Mainstream Outlets Retreat
Online Platforms Struggle to Gain Traction Amid Niche Demand and Regulatory Barriers
Nicotine in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Affordability Constraints Reshape Nicotine in Indonesia as Buyers Transition to Value-For-Money Alternatives
Demand for Better Value and Sensory Experience Fuels the Rise of Open Vaping Systems and Heated Tobacco
Young Indonesian Adults of Legal Smoking Age Elevate Cigars as Symbols of Status and Luxury
Cigarette Smokers Anticipated to Shift to Kretek as Affordability Shapes Demand
Heated Tobacco Expected to Surge as Younger Adults of Legal Smoking Age Seek Alternatives
Excise Hikes and Lifestyle Trends Projected to Reshape Product Innovation and Pricing
Foom Lab Global Pt Leverages Influencer Marketing as Djarum Pivots to Premium Hand-Rolled Kretek
Indomaret Drives Product Visibility as Specialist Stores Retain Premium Focus
Indomaret and Hm Sampoerna Partnership Boosts Heated Tobacco Uptake
Tokopedia Secures Exclusive Iqos Partnership Amid Strict E-Commerce Controls
Djarum 76 Apple Drives Competitive Differentiation
Relx Exemplifies Innovation in E-Vapour Products
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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