Executive Summary

Jul 2019
PROSPECTS
Ongoing march of fine cut tobacco

Fine cut tobacco continued to perform well in 2018 with expectations of ongoing success over the forecast period due to rising demand. Although the category remained much smaller than cigarettes, rising sales are encouraging some manufacturers to focus on a few large mass brands.

Cigarillos benefits from flavour appeal

Cigars and cigarillos continued to experience growth driven largely by cigarillos. This is because Chilean smokers seek sophisticated flavours and alternatives, a trend that is being boosted by rising disposable incomes.

Wider distribution for smoking tobacco thanks to expansion in tobacco specialists and broadening channel mix

Retail stores that sell fine cut tobacco also sell cigarillos as well as smokeless tobacco, providing a wide mix of tobacco products and alternatives to cigarettes. It is expected that number of tobacco specialists will increase during the forecast period as more people will want to experiment with alternatives to cigarettes, such as fine cut tobacco.

COMPETITIVE LANDSCAPE
Increasing concentration in smoking tobacco

While smoking tobacco is characterised by the presence of many brands, it is increasingly concentrated. The two leading players, Andes Tabacos and Soc Comercial M'ontecristo, account for the vast majority of sales, a trend set to continue over the forecast period.

Nascent expansion of internet retailing widens consumer base

Cigars, cigarillos and smoking tobacco are traditionally sold via store-based retailers in Chile. Newsagent-tobacconists/kiosks account for the vast majority of cigars and cigarillos sales, while tobacco specialists dominate sales of smoking tobacco.

Flavour extensions and natural image appeal to increasingly adventurous audience

One of the reasons for the high growth of fine cut tobacco in 2018 is the widening range of flavours available, with cherry and brandy flavours proving particularly popular. Consumers of this category are increasingly embracing flavoured fine cut tobacco as they are striving to find new smoking experiences.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Chile?
  • What are the major brands in Chile?
  • What are the main distribution channels for cigars in Chile and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Chile?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in Chile - Category analysis

HEADLINES

PROSPECTS

Ongoing march of fine cut tobacco
Cigarillos benefits from flavour appeal
Wider distribution for smoking tobacco thanks to expansion in tobacco specialists and broadening channel mix

COMPETITIVE LANDSCAPE

Increasing concentration in smoking tobacco
Nascent expansion of internet retailing widens consumer base
Flavour extensions and natural image appeal to increasingly adventurous audience

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 6 Sales of Cigars by Size: % Volume 2013-2018
Table 7 Sales of Cigarillos by Price Platform 2013-2018
Table 8 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 9 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 10 NBO Company Shares of Cigars: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 12 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 13 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 14 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 15 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 16 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 17 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 18 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 19 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 20 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 21 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 25 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Chile - Industry Overview

EXECUTIVE SUMMARY

Ongoing volume contraction in cigarettes and temporary slowdown in illicit trade
Strong gains for e-vapour products though category remains niche
Significant variation in share consolidation between tobacco categories
Newsagent-tobacconists/kiosks popular due to widespread presence
Cigarette volume sales set to contract as consumers embrace more affordable alternatives

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 26 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 27 Sales of Tobacco by Category: Volume 2013-2018
Table 28 Sales of Tobacco by Category: Value 2013-2018
Table 29 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 30 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 31 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 32 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 33 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources