Cigars and cigarillos exhibited strong volume growth in 2021, having already seen a significant rise in volume sales in the previous year. This was a consequence of notable improvements in the distribution of these products in the country over the review period, which helped to significantly increase the category’s consumer base.
There were several important new launches within cigars and cigarillos during 2021. The leading player in cigarillos, Dannemann Cigarrenfabrik GmbH, launched an extension of its Moods brand – Moods Sunshine.
Fine cut tobacco saw strong growth in both 2020 and 2021. This was a direct result of the COVID-19 crisis and the increasing prices of cigarettes.
Continuing the trend of some consumers migrating from cigarettes towards cigarillos due to ever narrower price differences between them, price fighter cigarillos are expected to see a gradual increase in share throughout the forecast period. This will be accompanied by declining retail volume sales of cigarettes.
Fine cut tobacco is set to see growth in volume and value terms during the forecast period. Besides the trend of switching from cigarettes to fine cut tobacco due to lower unit prices, the fact that officials will certainly put more effort into fighting illicit fine cut tobacco sales, which are abundant in open markets throughout Serbia, will also contribute to relatively strong growth in the legal fine cut tobacco market over the forecast period.
Manufacturers and distributors of cigars and cigarillos are expected to continue to expand the distribution of their products during the forecast period and to make them more readily available in mainstream retailing outlets. When it comes to fine cut tobacco, companies are expected to focus on new product launches and advertising, as they will seek to profit from the ongoing trend of consumers migrating from cigarettes to fine cut tobacco.
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Cigars, Cigarillos and Smoking Tobacco
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