Cigars continued to expand at an impressive pace in 2021, with volume sales increasing at a high double-digit rate that was up dramatically on the one recorded in 2020. While growth was skewed by the fact that sales were emerging from a relatively low base, the category’s performance was also lifted by improvements in confidence and spending power among consumers as North Macedonia’s economy rebounded from the negative impact of the pandemic.
Smoking tobacco continued to perform strongly in 2021, posting double-digit growth in volume terms. This was mainly due to buoyant demand in fine cut tobacco, which continued to attract smokers seeking a more economical alternative to cigarettes.
Unit prices for cigars, cigarillos and smoking tobacco products remained fairly stable in 2021. Smoking tobacco continued to experience increasing price polarisation.
Although volume growth rates are projected to be much more modest than those witnessed over 2020-2021 and slow consistently from 2022 onwards, the outlook for cigars over the forecast period is bright. The category will continue to benefit from the expansion and evolution of the local cigar-smoking culture and the increasing status symbol appeal these products hold for more affluent young adults.
Fine cut tobacco looks set to remain the most dynamic performer within cigars, cigarillos and smoking tobacco in volume growth terms over the forecast period. The category will continue to witness robust demand as excise tax hikes drive up unit prices for cigarettes and prompt more smokers to migrate to roll-your-own varieties in an effort to save money.
Retail distribution of cigars, cigarillos and smoking tobacco will remain heavily concentrated in tobacco specialists over the forecast period. However, it is expected e-commerce will continue to gain importance as a distribution channel in the category.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
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