Cigars, cigarillos and smoking tobacco has been enjoying steady growth in 2020, however at a slower rate than seen in 2019 as consumers continue to switch to healthier alternatives. Nonetheless, smoking tobacco continues to grow from a small base, and its rise is due mainly to changes in excise legislation that are hitting cash-strapped cigarette smokers who thus turn to fine cut (roll-your-own) tobacco as a more economical option.
Fine cut tobacco is predicted to continue to see the fastest growth throughout 2020 in both volume and current value terms, as Macedonian consumers continue to migrate from cigarettes to a more economical option amidst the economic restraints caused by the COVID-19 pandemic. Growth in smoking tobacco is nonetheless slower than it has been for most of the review period; most likely due to the introduction of heated tobacco to the country that offers consumers another alternative to cigarettes.
Corporación Habanos will lead cigars and cigarillos in 2020, followed very closely by Royal Agio Cigars. Corporación Habanos dominates cigars, while Royal Agio maintains a clear lead of cigarillos.
The product area overall has been enjoying exponential growth throughout the review period, though growth in 2020 is slower than it was in 2019. This is mainly due to a slowdown in the rise of fine cut tobacco as it faces increased competition from both illicit trade and heated tobacco.
Despite predicted healthy growth in cigars and cigarillos, over the forecast period, per capita consumption will remain low in comparison to average European and global consumption, and products within the product area will hold minimal sales share in overall tobacco. Volume demand is hampered by a lack of new consumers signing up to products, especially among younger adult consumers who are increasingly opting for a smoke-free lifestyle.
The long-term impact of the COVID-19 pandemic will be minimal, with growth primarily determined by the ongoing consumer shift from cigarettes to fine cut tobacco, and increased competition from heated tobacco products. The recession will likely amplify consumer downtrading to lower-cost options due to the pandemic.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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