Competitive Landscape
Scandinavian Tobacco Group Strengthens Leadership as Challengers Gain Share
Cigars, cigarillos and smoking tobacco in Romania remained moderately concentrated in 2025, with Scandinavian Tobacco Group A/S leading the market with a 20% volume share. Over the period from 2020 to 2025, the competitive landscape evolved as Scandinavian Tobacco Group increased its share from 16% to 20%, while JPB Trade SRL declined from 19% to 13%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Romania?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Romania?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Romania?
- Which category is the most heavily taxed in Romania?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Romania?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Romania - Category analysis
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Growing Connoisseur Interest Supports Category Resilience Despite Economic Pressure
Value-Seeking Behaviour Creates a Divide between Smoking Tobacco and Premium Cigars
Higher Excise Duties Increase Pressure on Affordability and Profitability
Premium Cigar Demand Set to Support Growth Despite a Challenging Economic Backdrop
Smoking Tobacco Set to Benefit From Affordability Advantages
Specialist Retail and Retail E-Commerce Set to Expand Category Reach
Scandinavian Tobacco Group Strengthens Leadership as Challengers Gain Share
Specialist Retailers Lead While Retail E-Commerce Expands Access and Convenience
Nicotine in Romania - Industry Overview
2025 Developments
Key Data Insights
Heated Tobacco Growth Offsets Continued Cigarette Decline
Cross-Format Switching Intensifies as Manufacturers Accelerate Heated Tobacco Investment
Illicit Trade Expands beyond Cigarettes into Next-Generation Products
Growth in Next-Generation Products Set to Outweigh Continued Cigarette Decline
Affordability Pressures Forecast to Sustain Illicit Trade
Regulatory Harmonisation Expected to Favour Larger Manufacturers
Philip Morris Continues to Close the Gap with Market Leaders
Increased Scrutiny Places Greater Emphasis on Compliance and Transparency
Small Grocery Retailers Remain Central to Nicotine Distribution
E-Commerce Growth Supports Greater Channel Diversification
Premium Positioning, Demographic Targeting and Regulatory Readiness Shape Innovation Priorities
Device Launches Raise the Competitive Bar in Heated Tobacco
Innovation Advantages Increasingly Depend on Compliance and Governance
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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