Retail volume and current value sales of cigars and cigarillos saw a further drop in 2020. Decline actually started in 2019 due to the massive outbreak of anti-government protests, which were triggered by the introduction of the Fugitive Offenders amendment bill by the Hong Kong government.
E-commerce exploded in many consumer industries over 2020 due to COVID-19, and this distribution channel also grew in cigars and cigarillos. Under the COVID-19-induced social distancing measures, some consumers tended to avoid going to crowded places when shopping for cigars and cigarillos, instead choosing to shop online.
COVID-19 did not have too much impact on the competitive landscape in cigars and cigarillos in 2020, with the category continuing to be strongly led by Corporación Habanos. The company’s popular Cohiba, Romeo y Julieta and Montecristo brands tend to have a least a few products on display in every tobacco specialist retailer, with regular promotions used to drive sales.
Cigars and cigarillos is set to see a rebound to retail volume and current value growth from 2021 onwards. This is due to the fact that the impacts of the pandemic are expected to slowly fade, leading to a return of sales.
As seen during the COVID-19 pandemic, e-commerce and digital platforms are useful for reaching out to consumers, and thus generating revenues for businesses. Moreover, these online platforms can promote the popularity of cigars and cigarillos amongst consumers by sharing knowledge on these products and allowing smokers to discuss different products online.
Cigars and cigarillos has long been dominated by international players such as Corporación Habanos, The Burger Group and Davidoff & Cie. These players have been in the market for a long time and enjoy strong brand equity in Hong Kong, with the variety of flavours from popular brands including Cohiba, Montecristo, Romeo y Julieta, Dannemann and Davidoff suiting the tastes of different consumer groups.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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