In 2021, retail volume sales of cigars and cigarillos continued to decline. Cigars experienced a stronger fall in comparison with cigarillos, which could be explained by consumption habits.
E-commerce continued to gain growth momentum in 2021 following a strong performance the previous year due to the disruption caused by the COVID-19 pandemic. Restrictions and social distancing measures were still largely in effect in Hong Kong over the first half of 2021.
Cuban cigars and cigarillos continued to monopolise the domestic market in 2021. Corporación Habanos, with its variety of brands, retained its convincing leadership overall.
Demand for cigars and cigarillos is set to rebound in 2023 and grow steadily over the forecast period. In the short term, the lingering impact of COVID-19 will continue to loom largest in cigars.
Cigar specialist retailers experienced huge success by expanding to e-commerce during the pandemic. This channel not only supported the delivery of marketing content but also enabled businesses to continue running during the strict lockdowns.
Consumers of cigars and cigarillos in Hong Kong are traditionally comprised of middle-aged males, which in turn has led to perceptions of being an “old man” hobby. Since these tobacco products have been promoted online, in particular on social media, their popularity has been growing among millennials and older Generation Z consumers.
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Cigars, Cigarillos and Smoking Tobacco
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