Exceptional times continued in 2021, although the COVID-19 situation was different from the previous year. Nonetheless, while no longer the shock it had been in the spring of 2020, the pandemic continued to have an impact on sales of cigars, cigarillos and smoking tobacco.
Initially, with the ban on menthol in cigarettes in May 2020, it seemed as though cigarillos might gain a competitive advantage. However, the announcement by Valvira (National Supervisory Authority for Welfare and Health) in December 2020 that the ban was to be applied to all tobacco products meant for smoking, nicotine liquids and nicotine free liquids meant for smoking, made it clear that cigarillos faced the same challenge.
Due to issues such as bans on marketing, display bans (except for specialists) and a ban on online sales, consumers remain, in many cases, less aware of new launches than before. Launches are most commonly heard about through word of mouth.
Prospects in 2022 remain unclear and hard to predict after the Russian invasion of Ukraine, which brought the threat of a larger war and uncertainty about the exact impact of sanctions on Russia and counter sanctions on the Finnish economy, as well as the result of these factors on things such as people’s willingness to travel abroad and unemployment rates. What is certain is that travel between Finland and Russia will remain minimal, although it was already markedly down from before the pandemic.
A large proportion of the price of tobacco products consists of taxes (tobacco tax and VAT), Taxation represents a crucial method for the government to decrease consumption and move consumption between categories. Various governments (no matter which parties have been involved) have tended to increase taxes twice a year for years, typically announcing changes in taxation for the two following years.
Cigarillos are very popular in Finland, while cigars are primarily smoked by enthusiasts. Indeed, a Eurobarometer survey (the official polling instrument used by the European Parliament) found that cigarillos are more popular in Finland than in any other markets in the EU or the UK.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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