Country Report

Cigars, Cigarillos and Smoking Tobacco in

Cigars, Cigarillos and Smoking Tobacco in Brazil

Jul 2019

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales of cigars and cigarillos struggle to resume post-crisis

Although the decline in retail volume sales of cigars and cigarillos slowed in 2018, resumption of pre-crisis (2013) levels is not expected to occur until 2023. This is mainly because, even though the economic scenario has shown timid signs of recovery, consumers are still very conservative about their purchasing decisions, behaving as if they were unemployed even if they are not.

“Back to basics for status”: the reinvention of RYO cigarettes

While some consumers continue to pursue healthier lifestyles and attempt to quit smoking, others - particularly young consumers of smoking age - rediscover smoking tobacco products, also positioned as roll-your-own cigarettes (RYO). In order to show authenticity and differentiate from consumers of mass brands, young consumers of smoking age found in smoking such cigarettes an alternative to differentiate themselves.

COMPETITIVE LANDSCAPE

Menendez Amerino & Cia continues to grow through premiumisation

Every year, Menendez Amerino takes advantage of local events and festivals to launch special premium editions of existing brands. In 2018, the company launched Alonso Menendez Del Patrón, a cigar that claims to have a robust body, blending Mata Fina and Mata Norte smokes, Cuban seeds planted in Brazil.

Reality Comércio Importação & Exportação Ltda aims to create a new cigar category in Brazil

As the company has been losing retail volume share over the last five years, its new strategy consists of consolidating new cigar and cigarillos subcategories in Brazil, strengthening its portfolio against competitors. In 2018, the company launched VegaFina Puritos, a short-filter cigar, assorted in 10-unit boxes.

Cia Brasileira de Charutos Dannemann invests in premium segment

Despite the unfavourable market scenario for cigars in Brazil, Dannemann invests in premium-priced products, targeting consumers who look for higher quality items, even if they have to reduce purchase frequency. The last significant new product launch relates to Dannemann Mata Fina Toro, which claims to be the first premium Toro-type cigar in Brazil.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars, Cigarillos and Smoking Tobacco in Brazil?
What are the major brands in Brazil?
What are the main distribution channels for cigars in Brazil and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Cigars, Cigarillos and Smoking Tobacco in Brazil - Category analysis

HEADLINES

PROSPECTS

Sales of cigars and cigarillos struggle to resume post-crisis

“Back to basics for status”: the reinvention of RYO cigarettes

COMPETITIVE LANDSCAPE

Menendez Amerino & Cia continues to grow through premiumisation

Reality Comércio Importação & Exportação Ltda aims to create a new cigar category in Brazil

Cia Brasileira de Charutos Dannemann invests in premium segment

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 9 NBO Company Shares of Cigars: % Volume 2014-2018
Table 10 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 11 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 12 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Brazil - Industry Overview

EXECUTIVE SUMMARY

Unstable economic scenario continues to pressure tobacco market in Brazil

Brazil might become the leading country for illicit cigarettes

Souza Cruz continues to lead tobacco in Brazil

Instability in distribution channels due to lower profit margins

Smoking tobacco expected to be the only licit category to grow in volume until 2023

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2013-2018
Table 27 Sales of Tobacco by Category: Value 2013-2018
Table 28 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 29 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cigars, Cigarillos and Smoking Tobacco in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales of cigars and cigarillos struggle to resume post-crisis

“Back to basics for status”: the reinvention of RYO cigarettes

COMPETITIVE LANDSCAPE

Menendez Amerino & Cia continues to grow through premiumisation

Reality Comércio Importação & Exportação Ltda aims to create a new cigar category in Brazil

Cia Brasileira de Charutos Dannemann invests in premium segment

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Cigars, Cigarillos and Smoking Tobacco in Brazil - Category analysis

HEADLINES

PROSPECTS

Sales of cigars and cigarillos struggle to resume post-crisis

“Back to basics for status”: the reinvention of RYO cigarettes

COMPETITIVE LANDSCAPE

Menendez Amerino & Cia continues to grow through premiumisation

Reality Comércio Importação & Exportação Ltda aims to create a new cigar category in Brazil

Cia Brasileira de Charutos Dannemann invests in premium segment

CATEGORY DATA

Tobacco in Brazil - Industry Overview

EXECUTIVE SUMMARY

Unstable economic scenario continues to pressure tobacco market in Brazil

Brazil might become the leading country for illicit cigarettes

Souza Cruz continues to lead tobacco in Brazil

Instability in distribution channels due to lower profit margins

Smoking tobacco expected to be the only licit category to grow in volume until 2023

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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