Competitive Landscape
Jti Austria Strengthens Its Lead as Corporación Habanos Sa Supply Constraints Reshape Competition
Cigars, cigarillos and smoking tobacco in Austria remained moderately concentrated in 2025, with several leading manufacturers holding significant shares but no single company dominating the market. JTI Austria GmbH led with a 27% sticks volume share, up from 15% in 2020, representing the strongest gain among the leading players.
Brand Recognition and Distribution Remain Key Competitive Advantages
The resilience of leading brands remained closely tied to broad consumer awareness and reliable product availability. Moods continued to benefit from its unique presence in vending machines, providing a distinctive distribution advantage that supports visibility, accessibility and impulse purchases.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Austria?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Austria?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Austria?
- Which category is the most heavily taxed in Austria?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Austria?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Austria - Category analysis
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Smoking Tobacco Declines as Waterpipe Users Shift Towards E-Vapour Alternatives
Flavour Complexity Supports Cigar Demand as Consumers Broaden Their Brand Choices
Pursuit of Value Strengthens Competition in Fine Cut Tobacco and Entry-Level Cigars
Waterpipe and Pipe Tobacco Are Forecast to Face the Steepest Declines as Consumers Migrate to Alternative Nicotine Products
Planned Fine Cut Tax Increases Are Expected to Eliminate Its Remaining Price Advantage over Cigarettes
Cigars and Cigarillos Are Projected to Remain More Resilient but Face Growing Generational Challenges
Jti Austria Strengthens Its Lead as Corporación Habanos Sa Supply Constraints Reshape Competition
Brand Recognition and Distribution Remain Key Competitive Advantages
Trafiken Retailers Remain Dominant as Vending Expands beyond Cigarettes
Online Sales Remain Prohibited under Austria's Tobacco Regulations
Nicotine in Austria - Industry Overview
2025 Developments
Key Data Insights
Alternative Nicotine Products Offset Declines in Traditional Tobacco as Consumers Migrate across Formats
Cross-Format Nicotine Use Accelerates as Manufacturers Target Entry-Level Consumers and Dual Users
Tightening Regulation Accelerates the Shift Towards Rechargeable Vaping Systems
Alternative Nicotine Products Are Projected to Accelerate the Decline of Combustible Tobacco
E-Vapour Growth Is Expected to Slow as Regulation Reshapes Distribution and Product Development
Heated Tobacco and Nicotine Pouches Are Projected to Expand Despite Tighter Regulation
Philip Morris Strengthens Its Lead through Leadership in Cigarettes and Heated Tobacco
Regulatory Barriers and Brand Strength Reinforce Competitive Advantages
State Control Continues to Concentrate Nicotine Sales within the Trafiken Network
New Distribution Rules Are Set to Further Strengthen the State-Controlled Retail Network
E-Commerce Remains Constrained by Austria's Regulatory Framework
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
-
- Cigars
- Cigarillos
-
- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!