Country Report

Cigars, Cigarillos and Smoking Tobacco in

Cigars, Cigarillos and Smoking Tobacco in Ecuador

Jul 2019

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Executive Summary

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PROSPECTS

Small market size due to high unit prices making cigar smoking beyond the reach of most

The category remains very small in terms of retail volume and value sales. Smoking tobacco is negligible, while cigars and cigarillos have limited demand and distribution.

Growing appeal among wealthy younger adults

Consumers of cigars and cigarillos can be divided in two types: older adults, who prefer high-quality products, mostly imported from Cuba; and younger adults, who are open to novelties. However, both types belong to high socioeconomic groups.

Local brands make their mark

The increase in local production has created a wider offer of domestic brands/products, although the category is expected to remain niche and characterised by low distribution over the forecast period. The best-known local brand is Aray & Sons (Aray Cigars), but Alfaro and Inti-Ñan are also gaining attention.

COMPETITIVE LANDSCAPE

Corporación Habanos enjoys the trust of consumers

Corporación Habanos continued to dominate cigars and cigarillos in 2018. The company’s exclusive local distributor, Vegas del Caribe, operates a chain of outlets under the La Casa del Habano franchise.

Consumers prefer specialist retailers for their advice and guidance

Tobacco specialists continued to dominate the distribution of cigars and cigarillos in Ecuador, although local products are sold in some bars and small pubs in cities. Consumers prefer to buy these products from specialist retailers, which offer a wide range of brands under one roof.

More informal market for Cuban cigars

Many importers reduced their portfolios, as domestically-produced mid-priced and economy brands gained ground. As a result, the leading local player, Aray Cigars, returned to positive retail volume sales growth towards the end of the review period, while newer local producers Puros-Habanos y Cigarros and Cangrejo Producciones gained shares.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars, Cigarillos and Smoking Tobacco in Ecuador?
What are the major brands in Ecuador?
What are the main distribution channels for cigars in Ecuador and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Ecuador?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Cigars, Cigarillos and Smoking Tobacco in Ecuador - Category analysis

HEADLINES

PROSPECTS

Small market size due to high unit prices making cigar smoking beyond the reach of most

Growing appeal among wealthy younger adults

Local brands make their mark

COMPETITIVE LANDSCAPE

Corporación Habanos enjoys the trust of consumers

Consumers prefer specialist retailers for their advice and guidance

More informal market for Cuban cigars

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 9 NBO Company Shares of Cigars: % Volume 2014-2018
Table 10 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 11 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 12 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 13 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 14 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 15 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 16 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Cigarettes continues to depress industry performance

Cigarettes leaks sales to the illicit trade

High concentration in key categories

Traditional retailers lead distribution

Further decline forecast for cigarettes as regulations and taxes drive down sales

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 18 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 19 Sales of Tobacco by Category: Volume 2013-2018
Table 20 Sales of Tobacco by Category: Value 2013-2018
Table 21 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 22 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 23 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 24 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 25 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cigars, Cigarillos and Smoking Tobacco in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Small market size due to high unit prices making cigar smoking beyond the reach of most

Growing appeal among wealthy younger adults

Local brands make their mark

COMPETITIVE LANDSCAPE

Corporación Habanos enjoys the trust of consumers

Consumers prefer specialist retailers for their advice and guidance

More informal market for Cuban cigars

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Cigars, Cigarillos and Smoking Tobacco in Ecuador - Category analysis

HEADLINES

PROSPECTS

Small market size due to high unit prices making cigar smoking beyond the reach of most

Growing appeal among wealthy younger adults

Local brands make their mark

COMPETITIVE LANDSCAPE

Corporación Habanos enjoys the trust of consumers

Consumers prefer specialist retailers for their advice and guidance

More informal market for Cuban cigars

CATEGORY DATA

Tobacco in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Cigarettes continues to depress industry performance

Cigarettes leaks sales to the illicit trade

High concentration in key categories

Traditional retailers lead distribution

Further decline forecast for cigarettes as regulations and taxes drive down sales

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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