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The category remains very small in terms of retail volume and value sales. Smoking tobacco is negligible, while cigars and cigarillos have limited demand and distribution.
Consumers of cigars and cigarillos can be divided in two types: older adults, who prefer high-quality products, mostly imported from Cuba; and younger adults, who are open to novelties. However, both types belong to high socioeconomic groups.
The increase in local production has created a wider offer of domestic brands/products, although the category is expected to remain niche and characterised by low distribution over the forecast period. The best-known local brand is Aray & Sons (Aray Cigars), but Alfaro and Inti-Ñan are also gaining attention.
Corporación Habanos continued to dominate cigars and cigarillos in 2018. The company’s exclusive local distributor, Vegas del Caribe, operates a chain of outlets under the La Casa del Habano franchise.
Tobacco specialists continued to dominate the distribution of cigars and cigarillos in Ecuador, although local products are sold in some bars and small pubs in cities. Consumers prefer to buy these products from specialist retailers, which offer a wide range of brands under one roof.
Many importers reduced their portfolios, as domestically-produced mid-priced and economy brands gained ground. As a result, the leading local player, Aray Cigars, returned to positive retail volume sales growth towards the end of the review period, while newer local producers Puros-Habanos y Cigarros and Cangrejo Producciones gained shares.
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Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.