Executive Summary

Jul 2019
PROSPECTS
Category loses appeal to cigarette smokers

Both cigars and cigarillos and smoking tobacco (influenced by the performance of fine cut tobacco) sustained retail volume declines as they continued to be impacted by high unit prices after two tax hikes in 2017, although the decline was much lower compared to the previous year.

Alternative smoking products attract consumers away from cigars and cigarillos

The growing popularity of e-vapour products and the introduction of heated tobacco products has also had a negative impact on category sales. Both products offer consumers alternative methods of smoking that some perceive to be reduced harm despite a ban on marketing these products as such, while more discerning consumers are attracted by the novelty and innovation of heated tobacco products.

Pipe tobacco strongest performer due to hookah trend

While overall smoking tobacco recorded declining sales in 2018 due to the poor performance of fine cut tobacco, the marginally cheaper format of pipe tobacco recorded the strongest performance overall, with positive current value and retail volume growth. However, this trend was not driven by traditional smoking pipes, which are deemed to be outdated, but by the increasing popularity of water pipe tobacco used for hookah, or smoking shisha or nargila in the country.

COMPETITIVE LANDSCAPE
Scandinavian Tobacco Group retains leadership of weak performing category

With a weak performance in 2018, cigars and cigarillos did not encourage any new launches or innovation by players. Scandinavian Tobacco Group strengthened its lead gaining share from smaller players, despite recording declining retail volume sales influenced by the category’s overall performance.

Arc Kranj launches successful cigarette brands in fine cut tobacco

Although fine cut tobacco did not perform well in 2018, leading to a number of brands, including Domingo from Arc Kranj (for Japan Tobacco Inc) declining, the player has decided to attempt to replicate its success within cigarettes, by launching four variants of its Winston brand (including Winston Blue and Red RYO in 50g and 90g tins) and two variants of Camel (Camel Essential and Blue RYO in 30g pouches).

Fine cut tobacco continues to see some positive performances

As the larger category compared to the niche of pipe tobacco (dominated by Scandinavian Tobacco Group), fine cut tobacco was comprised of a larger number of players in 2018, led by Tobacna Ljubljana with well-known brands Golden Virginia and Drum. However, while the leading player continued to gain retail volume share from close competitor Scandinavian Tobacco Group, both lost actual sales, although Tobacna Ljubljana’s West recorded positive growth.

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Cigars, Cigarillos and Smoking Tobacco in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Slovenia?
  • What are the major brands in Slovenia?
  • What are the main distribution channels for cigars in Slovenia and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Slovenia?

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  • Track key industry trends, opportunities and threats
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This industry report originates from Passport:

Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in Slovenia - Category analysis

HEADLINES

PROSPECTS

Category loses appeal to cigarette smokers
Alternative smoking products attract consumers away from cigars and cigarillos
Pipe tobacco strongest performer due to hookah trend

COMPETITIVE LANDSCAPE

Scandinavian Tobacco Group retains leadership of weak performing category
Arc Kranj launches successful cigarette brands in fine cut tobacco
Fine cut tobacco continues to see some positive performances

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 9 NBO Company Shares of Cigars: % Volume 2014-2018
Table 10 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 11 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 12 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Stagnating growth for tobacco with traditional categories struggling to recover
Strongest performance for heated tobacco products after first full year of sales
Tobacco remains dominated by multinationals as marketing ban makes it too hard for smaller players to gain traction
Mixed distribution across tobacco categories
Stable outlook for tobacco, with cigarettes the weakest performer

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2013-2018
Table 27 Sales of Tobacco by Category: Value 2013-2018
Table 28 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 29 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources