Karelia Tobacco, which, from January 2019, acquired the distribution of Villiger Söhne’s portfolio in Greece, increased its retail volume share in cigars and cigarillos in 2021. This was not solely due to the successful performance of Villiger cigars and cigarillos in Greece, but also new launches.
The impact of Coronavirus (COVID-19) was not as damaging for sales of cigars in 2020 and 2021, as the closure of horeca and other restrictions saw consumers shift to smoking more cigars at home. Special editions and aged cigars performed well.
The dominant type, price fighter, continued to dominate and post strong, if slower than the dynamic increases witnessed earlier in the review period, retail volume sales growth in 2021, to provide a further boost to cigarillos. However, this exerted downward pressure on the average unit price of cigarillos, which continued to drop in 2021 due to price fighter’s lower retail selling prices.
Unlike cigarettes, fine cut tobacco is not expected to lose significant ground due to the rise in sales of e-vapour products and heated tobacco. Smokers of fine cut tobacco are considered to be more loyal to the category, and the smoking experience is very different.
Price fighter is set to continue to grow its retail volume share in cigars, cigarillos and smoking tobacco, and make gains at the expense of cigarettes, in the forecast period, driven by the residual pressure on disposable incomes in the country. With the reputation and acceptance of these products improving and smokers set to become more price-sensitive, price fighter cigarillos are expected to benefit from the shift away from cigarettes.
Large and hand-made cigars are expected to continue to claim a small share of retail volume sales of cigars, due to their high retail prices. Nonetheless, the ongoing acceleration in tourist flows is set to boost sales of these types of cigars.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
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