Executive Summary

Jul 2019
PROSPECTS
Wider availability and greater awareness leads cigars and cigarillos to become more mainstream

Smoking cigars and cigarillos is becoming more mainstream. These products are increasingly accessible to a wider audience, as convenience stores, newsagent-tobacconists/kiosks and supermarkets have widened their product selections in the affordable price segment to cater to the growing demand from new smokers.

Fine cut tobacco is boosted by rising cigarette prices and personalisation

Although pipe tobacco continued to see current value and volume growth in 2018, it remained a niche category within smoking tobacco. Meanwhile, fine cut tobacco also continued to witness volume and current value growth in 2018, as it is seen as a good alternative to cigarettes.

Price rises and duty free slow growth in cigars

Cigars saw slowing volume growth in 2018, due to increases in the unit prices of popular cigar brands such as Davidoff and Partagás. These price rises were mainly due to price adjustments by manufacturers, but also because of the low ringgit exchange rate, coupled with the increase in sales tax in 2018.

COMPETITIVE LANDSCAPE
Swisher International maintains its lead due to wide flavour and filter variants

With a myriad of product offerings in both cigars and cigarillos, Swisher International Group remained the largest player in cigars and cigarillos in volume terms in 2018. Its Swisher Sweets, King Edward and Swisher BlackStone brands offer a wide variety of flavour and filter variants in machine-manufactured cigars and cigarillos.

Cigar Malaysia opens new store and carries out awareness-raising online and in-store

In August 2018, major premium cigar retailer Cigar Malaysia opened a new store in KLCC Suria, an upscale shopping centre in Kuala Lumpur. This indicates the growing demand amongst affluent consumers for premium cigars such as Montecristo and Hoyo de Monterrey.

Increasing distribution through abundant convenience stores and supermarkets

Players in cigars and cigarillos are focusing on distributing through convenience stores and supermarkets, which are emerging as go-to channels for the purchase of cigars, cigarillos and smoking tobacco. This is due to their close proximity, abundant distribution points and affordable prices.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Malaysia?
  • What are the major brands in Malaysia?
  • What are the main distribution channels for cigars in Malaysia and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Malaysia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in Malaysia - Category analysis

HEADLINES

PROSPECTS

Wider availability and greater awareness leads cigars and cigarillos to become more mainstream
Fine cut tobacco is boosted by rising cigarette prices and personalisation
Price rises and duty free slow growth in cigars

COMPETITIVE LANDSCAPE

Swisher International maintains its lead due to wide flavour and filter variants
Cigar Malaysia opens new store and carries out awareness-raising online and in-store
Increasing distribution through abundant convenience stores and supermarkets

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 7 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 8 NBO Company Shares of Cigars: % Volume 2014-2018
Table 9 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 10 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 12 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 13 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 14 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 15 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 16 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 17 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 18 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 19 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 20 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Return to growth despite illicit trade increase in cigarettes
Confusion around cigarette pricing is resolved by government intervention
Concentration in cigarettes, fragmentation in other tobacco categories
Distribution varies according to the tobacco category
Decline in cigarette volumes despite reduction in illicit trade due to reduced smoking prevalence

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Advertising and sponsorship
Distribution of tobacco-branded gifts (e.g. cigarette-branded lighters, pens, etc)
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2013-2018
Table 26 Sales of Tobacco by Category: Value 2013-2018
Table 27 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 28 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 29 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 30 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources