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Cigars, cigarillos and smoking tobacco saw another year of current value decline in 2019. However, whilst cigars, cigarillos and pipe tobacco continued to see volume and current value declines, fine cut tobacco saw another year of growth.
Although pipe tobacco remained a much larger category than fine cut tobacco in 2019, it saw its sales decline for the fifth year in a row, as demand for traditional products of this type is confined to an ageing consumer base. However, the declining trend is being offset by growth in demand for water pipe tobacco (shisha) products.
Clippa Sales continued to lead cigars and cigarillos in 2019, seeing a small rise in the shares of its well-known brands Swisher BlackStone and Ritmeester in cigarillos, which is by far the larger category in volume terms. Meanwhile, Philip Morris South Africa continued to dominate smoking tobacco thanks to its wide variety of brands in pipe tobacco, led by Best Blend and Boxer.
In 2020, cigars, cigarillos and smoking tobacco is now expected to decline by 7% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 7% decline in sales forecast in our 2019 tobacco edition.
All categories are expected to see little impact from COVID-19 in 2020, with trends dictated by factors already evident at the end of the review period. Fine cut tobacco is expected to be the only category within cigars, cigarillos and smoking tobacco to see growth.
Although COVID-19 is not expected to have a direct impact on demand in 2020, the current value decline in cigars, cigarillos and smoking tobacco is expected to be slower in the forecast period than was seen in the review period. In a continuation of the trend from the review period, fine cut tobacco is expected to be the only category to see growth in both current value and volume terms, as more players launch products to take advantage of consumers’ interest in lower-priced products due constant price rises for cigarettes, as well as its perception of being less harmful to health.
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Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in South Africa with research from Euromonitor's team of in-country analysts.
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