Country Report

Cigars, Cigarillos and Smoking Tobacco in

Cigars, Cigarillos and Smoking Tobacco in South Africa

Jul 2020

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Low prices and appeal amongst urban millennials boost sales of fine cut tobacco

Cigars, cigarillos and smoking tobacco saw another year of current value decline in 2019. However, whilst cigars, cigarillos and pipe tobacco continued to see volume and current value declines, fine cut tobacco saw another year of growth.

Pipe tobacco and cigars continue to decline, whilst large cigars remain popular

Although pipe tobacco remained a much larger category than fine cut tobacco in 2019, it saw its sales decline for the fifth year in a row, as demand for traditional products of this type is confined to an ageing consumer base. However, the declining trend is being offset by growth in demand for water pipe tobacco (shisha) products.

Illicit trade continues to hamper demand for legal cigars and cigarillos

Clippa Sales continued to lead cigars and cigarillos in 2019, seeing a small rise in the shares of its well-known brands Swisher BlackStone and Ritmeester in cigarillos, which is by far the larger category in volume terms. Meanwhile, Philip Morris South Africa continued to dominate smoking tobacco thanks to its wide variety of brands in pipe tobacco, led by Best Blend and Boxer.

2020 AND BEYOND

COVID-19 impact

In 2020, cigars, cigarillos and smoking tobacco is now expected to decline by 7% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 7% decline in sales forecast in our 2019 tobacco edition.

Affected products within cigars, cigarillos and smoking tobacco

All categories are expected to see little impact from COVID-19 in 2020, with trends dictated by factors already evident at the end of the review period. Fine cut tobacco is expected to be the only category within cigars, cigarillos and smoking tobacco to see growth.

Recovery and opportunities

Although COVID-19 is not expected to have a direct impact on demand in 2020, the current value decline in cigars, cigarillos and smoking tobacco is expected to be slower in the forecast period than was seen in the review period. In a continuation of the trend from the review period, fine cut tobacco is expected to be the only category to see growth in both current value and volume terms, as more players launch products to take advantage of consumers’ interest in lower-priced products due constant price rises for cigarettes, as well as its perception of being less harmful to health.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars, Cigarillos and Smoking Tobacco in South Africa?
What are the major brands in South Africa?
What are the main distribution channels for cigars in South Africa and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Cigars, Cigarillos and Smoking Tobacco in South Africa - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Low prices and appeal amongst urban millennials boost sales of fine cut tobacco

Pipe tobacco and cigars continue to decline, whilst large cigars remain popular

Illicit trade continues to hamper demand for legal cigars and cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 5 Sales of Cigars by Size: % Volume 2014-2019
Table 6 Sales of Cigarillos by Price Platform 2014-2019
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 9 NBO Company Shares of Cigars: % Volume 2015-2019
Table 10 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 11 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 12 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Tobacco in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Price rises and health concerns lead to shifts between categories

British American Tobacco continues to lose ground in cigarettes

Potential challenge to all tobacco products from new regulation

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2014-2019
Table 27 Sales of Tobacco by Category: Value 2014-2019
Table 28 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 29 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 30 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 31 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cigars, Cigarillos and Smoking Tobacco in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Low prices and appeal amongst urban millennials boost sales of fine cut tobacco

Pipe tobacco and cigars continue to decline, whilst large cigars remain popular

Illicit trade continues to hamper demand for legal cigars and cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Cigars, Cigarillos and Smoking Tobacco in South Africa - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Low prices and appeal amongst urban millennials boost sales of fine cut tobacco

Pipe tobacco and cigars continue to decline, whilst large cigars remain popular

Illicit trade continues to hamper demand for legal cigars and cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Tobacco in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Price rises and health concerns lead to shifts between categories

British American Tobacco continues to lose ground in cigarettes

Potential challenge to all tobacco products from new regulation

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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