Executive Summary

Jul 2019
PROSPECTS
More players expected to introduce higher quality large cigars

Cigar smokers in South Africa are showing increasing interest in longer and thicker cigars, hence this is likely to be a key area for innovation over the forecast period. Given that they typically command higher unit prices, the launch of such products will help manufacturers to offset further excise duty hikes.

Demand for cigarillos set to continue falling as excise hikes drive up unit prices

Retail volume sales of cigarillos look set to continue declining rapidly over the forecast period. Aside from rising health-consciousness in South Africa, demand will be negatively affected by further hikes in excise duty, which will stimulate illicit trade.

Fine cut tobacco set to remain the most dynamic category

Fine cut tobacco is expected to remain the most dynamic performer in volume and current value growth terms over the forecast period. This is partly due to the category’s growing appeal among urban millennials, though it should also continue to attract older smokers seeking a more economical alternative to cigarettes.

COMPETITIVE LANDSCAPE
Illicit trade continues to hamper demand for legal cigars and cigarillos

As retail unit prices rose in line with another hike in excise duty, illicit trade continued to undermine demand for legal cigars and cigarillos in South Africa in 2018. The impact of price increases was compounded by worsening economic conditions, which made many smokers more budget-conscious.

New entries expected to intensify competition in fine cut tobacco

Due in part to its comparatively low tax burden, fine cut tobacco is increasingly perceived as a more economical alternative to cigarettes among smokers in South Africa. Together with the growing popularity of fine cut tobacco among young adults in urban areas, this should continue to attract new entrants into the category over the forecast period.

Interest in organic and additive-free fine cut tobacco products continues to rise

Many smokers in South Africa perceive fine cut tobacco as less harmful to health than cigarettes, despite the fact that there is no scientific evidence to support this belief. In recent years, this perception has been strengthened by the growing availability of products that are positioned as organic or free from additives, including extensions of well-known imported brands such as Colts and Golden Virginia.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in South Africa?
  • What are the major brands in South Africa?
  • What are the main distribution channels for cigars in South Africa and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in South Africa?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in South Africa - Category analysis

HEADLINES

PROSPECTS

More players expected to introduce higher quality large cigars
Demand for cigarillos set to continue falling as excise hikes drive up unit prices
Fine cut tobacco set to remain the most dynamic category

COMPETITIVE LANDSCAPE

Illicit trade continues to hamper demand for legal cigars and cigarillos
New entries expected to intensify competition in fine cut tobacco
Interest in organic and additive-free fine cut tobacco products continues to rise

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 9 NBO Company Shares of Cigars: % Volume 2014-2018
Table 10 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 11 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 12 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in South Africa - Industry Overview

EXECUTIVE SUMMARY

Health concerns and price hikes curb demand for traditional tobacco products
E-vapour and heated tobacco products perform well but face stricter regulation
British American Tobacco continues to lose ground in cigarettes
Legislative changes could impose tougher restrictions on tobacco retailers
Demand for traditional tobacco products set to continue declining

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2013-2018
Table 27 Sales of Tobacco by Category: Value 2013-2018
Table 28 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 29 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources