Executive Summary

Jul 2019
PROSPECTS
The category struggles to maintain demand as cigars lose appeal

Retail volume sales continued to decrease significantly for cigars, cigarillos and smoking tobacco in 2018. Cigars and, to a lesser extent, cigarillos suffer from an old-fashioned image and remain most popular with older consumers.

Narrowing price differential for fine cut tobacco

Fine cut tobacco remains very popular in the Netherlands, with a globally high per capita consumption rate. While roll-your-own (RYO) tobacco dominates, make-your-own (MYO) tobacco has become more popular.

Shrinking consumer base for cigars, deemed old-fashioned and unpalatable

Over the forecast period, cigars is projected to see a fast decrease in retail volume sales, while posting the only decline in current value sales in the category. Cigars is hampered by restrictive legislation and increasingly adverse public opinion.

COMPETITIVE LANDSCAPE
Local players top cigars and cigarillos

Domestic manufacturers Royal Agio Cigars and Ritmeester Cigars continued to lead cigars and cigarillos in retail volume share terms in 2018. While the former is also a leader in cigars, their strength in cigarillos, which enjoys a strong historic preference over cigars in the Netherlands, enabled them to lead the category.

Price-sensitive behaviour in fine cut tobacco

Despite the improving economic situation in the Netherlands, consumers of smoking tobacco have shown price sensitivity, as a result of excise-driven unit price increases. This has benefited some private label retailers, with Albert Heijn’s Shag Halfzwaar and Zwaar fine cut tobaccos witnessing dynamic retail volume sales growth in 2018.

Smoking tobacco leader changes strategy

Imperial Tobacco Netherlands remained the strong leader in smoking tobacco in 2018. The company benefits from the ongoing appeal of Dutch legacy brands, especially Van Nelle and Drum, but also Brandaris, which have a long-standing presence and enjoy strong brand recognition in the market.

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Cigars, Cigarillos and Smoking Tobacco in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Netherlands?
  • What are the major brands in Netherlands?
  • What are the main distribution channels for cigars in Netherlands and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Netherlands?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in the Netherlands - Category analysis

HEADLINES

PROSPECTS

The category struggles to maintain demand as cigars lose appeal
Narrowing price differential for fine cut tobacco
Shrinking consumer base for cigars, deemed old-fashioned and unpalatable

COMPETITIVE LANDSCAPE

Local players top cigars and cigarillos
Price-sensitive behaviour in fine cut tobacco
Smoking tobacco leader changes strategy

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 9 NBO Company Shares of Cigars: % Volume 2014-2018
Table 10 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 11 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 12 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Volume sales down, value sales up
Modern alternatives to traditional cigarettes are growing their consumer base
Multinationals lead a stable competitive landscape amid toughening trading regulations
Some evolution in distribution as modern grocery retailers strengthen their foothold
Further downturn in demand anticipated over the forecast period

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2013-2018
Table 27 Sales of Tobacco by Category: Value 2013-2018
Table 28 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 29 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources