Competitive Landscape
Mac Baren Shifts to Smoking Tobacco after Acquisition by Scandinavian Tobacco Group
Cigars, cigarillos and smoking tobacco in Denmark was highly concentrated, with Scandinavian Tobacco Group A/S holding a 64% volume share and Mac Baren Tobacco Co A/S at 30% in 2025. Over the period from 2020 to 2025, the category has become slightly less concentrated as the gap between the two leading companies has narrowed.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Denmark?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Denmark?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Denmark?
- Which category is the most heavily taxed in Denmark?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Denmark?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Denmark - Category analysis
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Sharpened Volume Decline Offsets Economic Growth
Davidoff’S Limited Editions Drive Demand for Premium Experiences
Users Set to Turn to Tobacco Free Nicotine, Accelerating Volume Decline
Premium Cigars to Attract Loyal Buyers as Everyday Use Erodes
Premiumisation to Support Value as Price-Driven Products Lose Relevance
Mac Baren Shifts to Smoking Tobacco after Acquisition by Scandinavian Tobacco Group
Tobacco Specialists Drive Cigar Sales
Nicotine in Denmark - Industry Overview
2025 Developments
Key Data Insights
Nicotine Continues Decline Amid Changing Preferences
Cigarettes Maintain Sales Lead as Alternative Nicotine Products Gain Popularity
Nicotine Pouches and Vapes to Attract Users as Cigarette Decline Accelerates
Illicit Trade Poised to Erode Legitimate Market Value
Bat and Pmi Strengthen Dominance as Innovation Underpins Stability
Online Sales Surge for Nicotine Pouches as Grocery Retailers Gains Ground
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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