Country Report

Cigars, Cigarillos and Smoking Tobacco in

Cigars, Cigarillos and Smoking Tobacco in Vietnam

Jul 2019

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Executive Summary

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PROSPECTS

Cigars and cigarillos remains negligible due to high prices

Due to their higher prices compared with cigarettes, sales of cigars and cigarillos remained negligible in Vietnam at the end of the review period. The main smokers of such products tend to be high-income earners, for example businessmen and executives, which account for only a small share of the total population.

Smoking tobacco remains a niche due to lacking convenience

Sales of smoking tobacco are limited to a niche consumer group in rural and suburban areas, especially people in northern parts of Vietnam. This niche consumer group mainly includes those in the older generation, mostly on low incomes, who are used to the strong flavour of smoking tobacco and feel cigarettes are too mild for them.

Tobacco specialists dominate, with cigars and cigarillos reliant on small number of specialists

All sales of smoking tobacco are made through tobacco specialists. In terms of cigars and cigarillos, although sales are negligible in the country, HUMiDOR Vietnam, which specialises in these products, has a presence in large cities such as Ho Chi Minh and Hanoi.

COMPETITIVE LANDSCAPE

Smoking tobacco remains highly fragmented with little attraction for leading players

Due to the limited consumer base for smoking tobacco, the competitive landscape in the category remained very fragmented in 2018, comprising many small players whose products are popular in different areas. Moreover, as smoking tobacco is generally regarded as a category for older people, large players such as Vinataba have shown little interest investing in it.

Little incentive for product innovation

There is a lack of product innovation in smoking tobacco, due to the dominant position of cigarettes in Vietnam. There is thus little incentive for leading tobacco players to enter this area or invest in a major launch, due to a largely low-income, rural, older and price-sensitive consumer base.

Vinataba pioneers with launch of Hanos in cigars and cigarillos

While new product development remained very limited in cigars and cigarillos for much of the review period, the end of the review period saw a notable development. Domestic leader Vietnam National Tobacco Corp (Vinataba) launched a range of cigars and cigarillos in Vietnam under its Hanos brand in 2018.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars, Cigarillos and Smoking Tobacco in Vietnam?
What are the major brands in Vietnam?
What are the main distribution channels for cigars in Vietnam and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Cigars, Cigarillos and Smoking Tobacco in Vietnam - Category analysis

HEADLINES

PROSPECTS

Cigars and cigarillos remains negligible due to high prices

Smoking tobacco remains a niche due to lacking convenience

Tobacco specialists dominate, with cigars and cigarillos reliant on small number of specialists

COMPETITIVE LANDSCAPE

Smoking tobacco remains highly fragmented with little attraction for leading players

Little incentive for product innovation

Vinataba pioneers with launch of Hanos in cigars and cigarillos

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 6 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 7 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 8 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Growth for tobacco, as graphic health warnings lose efficacy

Smokers use e-vapour products to quit smoking cigarettes

Vinataba maintains its lead in cigarettes due to government support

Street vendors still dominate despite not meeting government requirements

Continued growth for all tobacco categories, especially heated tobacco

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (e.g. cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2013-2018
Table 11 Sales of Tobacco by Category: Value 2013-2018
Table 12 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 14 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 15 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cigars, Cigarillos and Smoking Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cigars and cigarillos remains negligible due to high prices

Smoking tobacco remains a niche due to lacking convenience

Tobacco specialists dominate, with cigars and cigarillos reliant on small number of specialists

COMPETITIVE LANDSCAPE

Smoking tobacco remains highly fragmented with little attraction for leading players

Little incentive for product innovation

Vinataba pioneers with launch of Hanos in cigars and cigarillos

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Cigars, Cigarillos and Smoking Tobacco in Vietnam - Category analysis

HEADLINES

PROSPECTS

Cigars and cigarillos remains negligible due to high prices

Smoking tobacco remains a niche due to lacking convenience

Tobacco specialists dominate, with cigars and cigarillos reliant on small number of specialists

COMPETITIVE LANDSCAPE

Smoking tobacco remains highly fragmented with little attraction for leading players

Little incentive for product innovation

Vinataba pioneers with launch of Hanos in cigars and cigarillos

CATEGORY DATA

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Growth for tobacco, as graphic health warnings lose efficacy

Smokers use e-vapour products to quit smoking cigarettes

Vinataba maintains its lead in cigarettes due to government support

Street vendors still dominate despite not meeting government requirements

Continued growth for all tobacco categories, especially heated tobacco

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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