Country Report

Cigars, Cigarillos and Smoking Tobacco in

Cigars, Cigarillos and Smoking Tobacco in Vietnam

18 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Sales of cigars and cigarillos remain negligible

Sales of cigars and cigarillos in Vietnam remained negligible at the end of the review period. The main reason for this was their more expensive price when compared to cigarettes.

Smoking tobacco has a limited consumer base

Over the review period smoking tobacco attracted only certain groups of consumers, mainly old people in rural and suburban areas, especially in northern parts of Vietnam. However, interest in smoking tobacco is now also increasing among younger generations.

COMPETITIVE LANDSCAPE

Smoking tobacco remains a highly fragmented category

Due to smoking tobacco’s limited consumer base, the category remained very fragmented in 2017, comprising many small players, whose products are popular in different areas. Moreover, as smoking tobacco is generally regarded as an elderly persons’ category, large players such as Vinataba have shown little interest investing in it.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars, Cigarillos and Smoking Tobacco in Vietnam?
What are the major brands in Vietnam?
What are the main distribution channels for cigars in Vietnam and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Cigars, Cigarillos and Smoking Tobacco in Vietnam - Category analysis

HEADLINES

PROSPECTS

Sales of cigars and cigarillos remain negligible

Smoking tobacco has a limited consumer base

COMPETITIVE LANDSCAPE

Smoking tobacco remains a highly fragmented category

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 5 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 6 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 7 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 8 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tobacco in Vietnam sees a slowdown in volume growth in 2017

Increasing health awareness helps to reduce tobacco consumption

Tobacco in Vietnam sees very little marketing activity

The authorities struggle to control tobacco distribution

Increasing special consumption tax poses little threat to growth

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2012-2017
Table 11 Sales of Tobacco by Category: Value 2012-2017
Table 12 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 15 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cigars, Cigarillos and Smoking Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales of cigars and cigarillos remain negligible

Smoking tobacco has a limited consumer base

COMPETITIVE LANDSCAPE

Smoking tobacco remains a highly fragmented category

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Cigars, Cigarillos and Smoking Tobacco in Vietnam - Category analysis

HEADLINES

PROSPECTS

Sales of cigars and cigarillos remain negligible

Smoking tobacco has a limited consumer base

COMPETITIVE LANDSCAPE

Smoking tobacco remains a highly fragmented category

CATEGORY DATA

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tobacco in Vietnam sees a slowdown in volume growth in 2017

Increasing health awareness helps to reduce tobacco consumption

Tobacco in Vietnam sees very little marketing activity

The authorities struggle to control tobacco distribution

Increasing special consumption tax poses little threat to growth

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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