The Vietnamese government was perceived to have done a good job of containing COVID-19, but the measures taken to control its spread nonetheless had negative consequences for many products, including cigars and smoking tobacco. Cigars and cigarillos remains a relatively niche area in Vietnam, with only cigars having a significant presence.
In term of cigars and cigarillos, only Vietnam National Tobacco Corp (Vinataba) has a license from the Vietnamese government to sell cigars and cigarillos brand, with no change in this situation in 2020. The company offers a wide range of cigars and cigarillos under its Hanos, Vinaboss, and Lotus brands in Vietnam.
Sales of smoking tobacco are limited to a niche consumer group in rural and suburban areas, especially people in northern parts of Vietnam. This niche consumer group mainly includes those in the older generation on low incomes, who are used to the strong flavour of smoking tobacco and who feel cigarettes are too mild for them.
As Vietnam starts to ease restrictions this should benefit sales of cigars with the ability to share these products with friends and work associates being a key part of the enjoyment. Additionally, due to the high price of these products, growth is also likely to be linked to Vietnam’s economic performance.
Cigarillos is expected to retain a negligible presence over the forecast period due to a lack of consumer interest and demand for these products. Affluent consumers still prefer cigars rather than cigarillos, while most other consumers prefer cigarettes.
As the economy starts to recover from the impact of COVID-19 this should help sales of smoking tobacco return to stability. Smoking tobacco remains somewhat of a niche area and there is little sign this will change significantly over the forecast period.
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This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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