Country Report

Cigars, Cigarillos and Smoking Tobacco in

Cigars, Cigarillos and Smoking Tobacco in Vietnam

Jul 2020

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Despite growing interest in cigars and cigarillos sales remain negligible in 2019

Due to their higher prices compared with cigarettes, sales of cigars and cigarillos remained negligible in Vietnam in 2019. The main smokers of such products tend to be high-income earners, for example businessmen and executives, which account for only a small share of the total population.

Smoking tobacco remains popular amongst a niche consumer group in northern Vietnam

Sales of smoking tobacco are limited to a niche consumer group in rural and suburban areas, especially people in northern parts of Vietnam. This niche consumer group mainly includes those in the older generation on low incomes, who are used to the strong flavour of smoking tobacco and who feel cigarettes are too mild for them.

Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco

In term of cigars and cigarillos, only Vietnam National Tobacco Corp (Vinataba) has a license from the Vietnamese government to sell cigars and cigarillos brand. The company offers a wide range of cigars and cigarillos under its Hanos brand in Vietnam.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of cigars, cigarillos and smoking tobacco are now expected to grow by 0% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 1% decline in sales forecast in our 2019 edition of tobacco.

Affected products within cigars, cigarillos and smoking tobacco

Cigars and cigarillos has a negligible sales presence in Vietnam and the added pressure on incomes resulting from COVID-19 is unlikely to help this situation. Furthermore, smoking cigars is seen as more of a social event and a chance to show off and as such social distancing is likely to act as a further obstacle to growth.

Recovery and opportunities

Cigars, cigarillos and smoking tobacco is expected to maintain steady growth over the forecast period with the main category of smoking tobacco likely to benefit from any downturn in the economy. Although being unlikely to establish mass market appeal, cigars and cigarillos is expected to benefit from the growing interest being shown in these products by Vietnam National Tobacco Corp (Vinataba).

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars, Cigarillos and Smoking Tobacco in Vietnam?
What are the major brands in Vietnam?
What are the main distribution channels for cigars in Vietnam and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Cigars, Cigarillos and Smoking Tobacco in Vietnam - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Despite growing interest in cigars and cigarillos sales remain negligible in 2019

Smoking tobacco remains popular amongst a niche consumer group in northern Vietnam

Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 5 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 6 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Health concerns and the growing presence of illicit trade threatens sales

Vinataba retains its dominance but drops share as it goes through restructuring process

Uncertain future for tobacco in Vietnam

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 10 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 11 Sales of Tobacco by Category: Volume 2014-2019
Table 12 Sales of Tobacco by Category: Value 2014-2019
Table 13 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 14 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 15 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 16 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 17 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cigars, Cigarillos and Smoking Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Despite growing interest in cigars and cigarillos sales remain negligible in 2019

Smoking tobacco remains popular amongst a niche consumer group in northern Vietnam

Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Cigars, Cigarillos and Smoking Tobacco in Vietnam - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Despite growing interest in cigars and cigarillos sales remain negligible in 2019

Smoking tobacco remains popular amongst a niche consumer group in northern Vietnam

Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Health concerns and the growing presence of illicit trade threatens sales

Vinataba retains its dominance but drops share as it goes through restructuring process

Uncertain future for tobacco in Vietnam

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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