Executive Summary

Jul 2019
PROSPECTS
Marginal volume sales growth for cigars and cigarillos as consumers remain price-sensitive

In 2018, cigars and cigarillos posted a modest increase in retail volume sales, with this being a slight improvement on a marginal decline the previous year. The category’s small size and slow movement can largely be attributed to consumers’ low purchasing power and these products generally being seen as luxury goods by many.

Cigars remain preserve of a niche group of affluent consumers

Cigars in Ukraine, especially large ones, tend to be purchased by more affluent consumers, mainly men. Due to their high prices most cigars in 2018 continued to be available by the unit.

Fine cut tobacco culture remains undeveloped in Ukraine

Within smoking tobacco, fine cut tobacco remained the biggest and best performing category in 2018. However, overall, it continued to be small with a limited, albeit fairly stable, consumer base.

COMPETITIVE LANDSCAPE
Competitive environment remains stable and in hands of international manufacturers

2018 saw no major changes in the competitive landscape in either cigars and cigarillos or smoking tobacco, with both continuing to be controlled by international companies. Johann Wilhelm Von Eicken remained the clear leader in cigars and cigarillos, while Mac Baren Tobacco held a similar position in smoking tobacco.

Smaller pack sizes used to tempt price-sensitive consumers

With consumer purchasing power remaining low in Ukraine, price continued to be a hugely important factor for smokers, particularly in a climate of rising taxation. In 2018, this led to a greater focus on smaller pack sizes in smoking tobacco.

Distribution dominated by tobacco specialists but supermarkets slowly gaining share

Tobacco specialists remained the leading distribution channel for cigars and cigarillos and smoking tobacco in 2018, commanding more than a half of overall retail volume sales in both categories, with newsagent-tobacconists/kiosks accounting for most of the remaining share. However, the share of supermarkets has risen in recent years, largely as a result of the expansion of modern grocery retailers across the country and operators choosing to stock a growing number of brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Ukraine?
  • What are the major brands in Ukraine?
  • What are the main distribution channels for cigars in Ukraine and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Ukraine?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in Ukraine - Category analysis

HEADLINES

PROSPECTS

Marginal volume sales growth for cigars and cigarillos as consumers remain price-sensitive
Cigars remain preserve of a niche group of affluent consumers
Fine cut tobacco culture remains undeveloped in Ukraine

COMPETITIVE LANDSCAPE

Competitive environment remains stable and in hands of international manufacturers
Smaller pack sizes used to tempt price-sensitive consumers
Distribution dominated by tobacco specialists but supermarkets slowly gaining share

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 9 NBO Company Shares of Cigars: % Volume 2014-2018
Table 10 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 11 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 12 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Cigarettes suffer drop in smoking prevalence but heated tobacco benefits from strong marketing
Significant hike in cigarettes tax drives many smokers towards illicit trade
Philip Morris facing increasing competition for top spot from British American Tobacco
Ukrainians continue to buy most tobacco products in store-based grocery retailers
Heated tobacco and e-vapour products continue to woo smokers away from cigarettes

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2013-2018
Table 27 Sales of Tobacco by Category: Value 2013-2018
Table 28 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 29 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources