Fine cut tobacco was the only category to see retail volume growth in 2020. This was driven partly by COVID-19, as some consumers tried to reduce their expenditure by smoking RYO tobacco rather than cigarettes.
Cigars suffered less compared with other tobacco categories from lower incomes in 2020. These are rather premium products in Ukraine, usually consumed by the limited group of wealthy consumers, who were less impacted by the economic impact of COVID-19.
In 2020, demand for pipe tobacco continued to fall amongst Ukrainian consumers. This was already a mature category even before COVID-19, with hookah lounges having to increase their efforts to stand out and attract customers.
Pipe tobacco, which is used for hookah smoking, is expected to continue to suffer a retail volume decline in 2021. This is because COVID-19 still had a strong presence in the country in the first half of the year, leading to further restrictions and limited social occasions due to the closure of restaurants and ban on large gatherings.
An increase will be seen in the excise tax on cigarillos from 2021. Unlike in 2020, they will be tracked separately from cigars (UAH1,139.
The share of illegal trade is projected to continue to grow in the forecast period. This will be due to price rises amidst the economic impact of the pandemic, leading to greater price-consciousness amongst lower-income consumers, with a shift to cheaper illegal products therefore likely.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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