Fine cut tobacco continued to benefit from its status as a lower-cost alternative to cigarettes in 2020 with it recording dynamic double-digit growth in retail volume terms. It was already benefiting from strong demand from price-sensitive consumers but following the outbreak of COVID-19 more smokers fell into this category as jobs and businesses came under pressure.
Cigars are traditionally smoked in dedicated cocktail bars and pubs in Poland but with the outbreak of COVID-19 opportunities to smoke cigars in these locations were severely reduced due to nationwide lockdowns and social distancing measures. Nevertheless, while these traditional consumption occasions were negatively impacted, home seclusion opened up new opportunities for consuming cigars.
Cigarillos continued to see volume and value declines in 2020 as many Polish consumers dislike their strong taste. Furthermore, cigarillos are also not as widely available as cigarettes or fine cut tobacco, with distribution largely limited to tobacco specialists and hotels/restaurants/bars.
Cigars is expected to continue developing with ongoing steady growth in retail volume terms projected. The number of consumers who are interested in cigars is growing with their interest and knowledge constantly expanding.
Fine cut tobacco is expected to continue recording dynamic retail volume growth in the early part of the forecast period as consumers continue to be drawn to the lower cost of smoking handmade cigarettes, while it also benefits from a more natural image. The introduction of new products should also help to sustain growth.
In Poland pipe tobacco covers classic pipe tobacco and shisha. Classic pipe tobacco is usually smoked by older consumers who often meet in dedicated cocktail bars, or who smoke alone at home.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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