Fine cut tobacco registered dynamic growth in retail volume terms during the review period with it benefiting from its status as a lower-cost alternative to cigarettes. It was already benefiting from strong demand from price-sensitive consumers but following the outbreak of COVID-19 more smokers fell into this category as jobs and businesses came under pressure.
Cigars witnessed a significant hike in excise tax at the end of the review period, but despite this sales continued to grow at a steady pace. Unlike cigarettes, cigars are treated as an occasional luxury for many consumers in Poland, just like whiskey.
Cigarillos has also seen price rises due to an increase in taxes, but unlike cigars, sales of these products are in decline. Cigarillos are used occasionally, usually as an additional product bought alongside cigarettes, but with a price that is sometimes twice that of cigarettes consumers are losing interest.
Cigars is expected to continue developing with ongoing steady growth in retail volume terms projected. The number of consumers who are interested in cigars is growing with their interest and knowledge constantly expanding.
In contrast to cigars, sales of cigarillos are set to continue declining in Poland over the forecast period. These products are stronger than cigarettes but lighter than cigars and thus their appeal is limited to certain customers, with their appeal being very limited in Poland.
Fine cut tobacco is expected to string and steady retail volume growth in the early part of the forecast period as consumers continue to be drawn to the lower cost of smoking hand-made cigarettes, while it also benefits from a more natural image. The introduction of new products should also help to sustain growth.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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