Executive Summary

Jul 2019
PROSPECTS
Economy cigarillos benefit from cigarettes being perceived as too expensive

Cigarillos recorded a double-digit volume growth rate in 2018, mainly thanks to a strong performance for economy products. Due to lower excise tax being applied to cigarillos than to cigarettes, economy cigarillos are perceived as a good value-for-money option by lower-income consumers, who increasingly find cigarettes to be prohibitively expensive.

Fine cut tobacco performs well thanks to lower prices and wider variety than cigarettes

Fine cut tobacco is another category from decreasing volume sales of cigarettes. As with cigarillos, fine cut tobacco carries lower excise tax than cigarettes and the category’s retail prices are subsequently cheaper.

Cigars benefit from widening availability and development of cigar-smoking culture among niche consumer base

The cigars category remained a niche in Lithuania in 2018. Historically there is not a tradition of smoking cigars in the country, with most Lithuanians perceiving cigars as luxury items or as being primarily for celebratory occasions.

COMPETITIVE LANDSCAPE
JTI strengthens grip on fine cut tobacco with established and emerging brands

JTI continued to dominate fine cut tobacco in Lithuania in volume terms in 2018. The company was able to maintain its dominant position throughout the review period thanks to the strong reputation of its Winston brand, which is widely available via key retail chains.

Philip Morris leads cigarillos thanks to well-distributed economy brand

Philip Morris remained the dominant player in cigarillos in volume terms in 2018 thanks to the success of its eponymous price fighter brand. This brand has a favourable reputation in terms of quality, and is a flagship brand for cigarillos in general.

Cuban cigars perform well as premium offerings proliferate

Although it remained a relatively niche category with a luxury image, as opposed to one that was popular for daily consumption, cigars continued to perform positively in Lithuania in 2018. This was partly due to the growing efforts of players in the category to develop the local cigar-smoking culture.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Lithuania?
  • What are the major brands in Lithuania?
  • What are the main distribution channels for cigars in Lithuania and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Lithuania?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in Lithuania - Category analysis

HEADLINES

PROSPECTS

Economy cigarillos benefit from cigarettes being perceived as too expensive
Fine cut tobacco performs well thanks to lower prices and wider variety than cigarettes
Cigars benefit from widening availability and development of cigar-smoking culture among niche consumer base

COMPETITIVE LANDSCAPE

JTI strengthens grip on fine cut tobacco with established and emerging brands
Philip Morris leads cigarillos thanks to well-distributed economy brand
Cuban cigars perform well as premium offerings proliferate

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 9 NBO Company Shares of Cigars: % Volume 2014-2018
Table 10 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 11 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 12 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Regular tax hikes make cigarettes increasingly unaffordable, boosting cheaper tobacco options
Heated tobacco products expands rapidly due to perception it offers reduced harm
Multinational leaders retain dominance via innovation
Cigarette distribution spread across many channels although illicit trade diminishes share of independent small grocers
Rising cost of cigarettes will see smokers continue to migrate to cheaper alternatives

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2013-2018
Table 27 Sales of Tobacco by Category: Value 2013-2018
Table 28 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 29 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources