Cigars and cigarillos registered a recovery in 2021, after suffering a double-digit drop in volume sales in 2020. One reason for the dramatic decline in 2020 was fears about COVID-19.
There was no change in the competitive landscape in 2021, with the three main players in descending order continuing to be Tabacos & Puros Finos, Omega Cigars and Flor de Copán. All the same, others have gained value share over the review period and are introducing some dynamism into the product area and introducing cigars and cigarillos to a younger generation.
While e-commerce is still a small channel in terms of value sales, it received a significant boost during the COVID-19 restrictions and this healthy growth continued in 2021. The e-commerce channel for cigars and cigarillos is also much more significant than for cigarettes and players promote their brands on social media sites such as Instagram.
Cigars and cigarillos will register moderate volume growth over the forecast period, though it will still remain a niche product area, targeted at higher income consumers. Distribution is also limited and this also stifles growth.
Flavoured capsule cigarettes are gaining value share and this trend may also become more prevalent in cigars and cigarillos. Over the forecast period, new product developments may focus on more dynamic aspects such as flavours.
Overall, cigars and cigarillos see low levels of consumption in Guatemala and this is not expected to change over the forecast period. Typically, cigars and cigarillos have higher average unit prices than other tobacco alternatives such as cigarettes and Guatemala has one of the lowest average disposable incomes in the region and this will continue to limit growth.
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Cigars, Cigarillos and Smoking Tobacco
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