Country Report

Cigars, Cigarillos and Smoking Tobacco in

Cigars, Cigarillos and Smoking Tobacco in Guatemala

Jul 2019

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Executive Summary

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PROSPECTS

Growth despite niche appeal of cigars and cigarillos

While smoking tobacco remains negligible in Guatemala, cigars and cigarillos is viewed as “high end” or “upscale”, as unit prices are much higher than those of cigarettes. Thus, cigars and cigarillos are too expensive for most consumers in Guatemala and remain niche products.

Advertising restrictions force promotions in-store

Mass-media marketing campaigns are non-existent in the category in Guatemala. Most consumers of cigars and cigarillos are loyal to familiar brands and products, although word-of-mouth recommendations can lead to trial purchases of new ones.

Cigarillos offers an entry point to the category

Cigarillos is an entry point into this category for many consumers, although retail volume sales remain marginal. As consumers grow to appreciate the flavours offered by cigarillos they are likely to switch to cigars as they age.

COMPETITIVE LANDSCAPE

Domestic player continues to lead, but international brands are closing in

Tabacos & Puros Finos is the long-time leader of cigars in Guatemala. However, the domestic manufacturer lost retail volume share steadily over the review period, including 2018, as its key brand Don Pancho faced increasing competition.

Tobacco specialists dominates limited distribution landscape

Cigars and cigarillos are mainly sold in Guatemala City, especially through tobacco specialists and newsagent-tobacconists/kiosks in shopping centres, stores in the duty-free area of Aeropuerto Internacional La Aurora and hotels/restaurants/bars. Distribution in other parts of the country remains highly limited.

International brands gain favour with limited edition ranges and packaging

International brands like Romeo y Julieta, Partagás and Montecristo have grown their presence and retail volume shares in Guatemala. The prestige of these brand names appeals to the select base of affluent consumers in the category.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars, Cigarillos and Smoking Tobacco in Guatemala?
What are the major brands in Guatemala?
What are the main distribution channels for cigars in Guatemala and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Cigars, Cigarillos and Smoking Tobacco in Guatemala - Category analysis

HEADLINES

PROSPECTS

Growth despite niche appeal of cigars and cigarillos

Advertising restrictions force promotions in-store

Cigarillos offers an entry point to the category

COMPETITIVE LANDSCAPE

Domestic player continues to lead, but international brands are closing in

Tobacco specialists dominates limited distribution landscape

International brands gain favour with limited edition ranges and packaging

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 7 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 8 NBO Company Shares of Cigars: % Volume 2014-2018
Table 9 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 10 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 11 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 12 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 13 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Further decline for cigarettes in 2018 attributed to the success of public health warnings

Vaping grows in popularity with a wide range of options to broaden appeal

International flavour to tobacco in Guatemala

Modern grocery retailers gain ground but traditional rivals dominate cigarettes

Decline in cigarettes clouds industry forecast

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 15 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 16 Sales of Tobacco by Category: Volume 2013-2018
Table 17 Sales of Tobacco by Category: Value 2013-2018
Table 18 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 19 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 20 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 21 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 22 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cigars, Cigarillos and Smoking Tobacco in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth despite niche appeal of cigars and cigarillos

Advertising restrictions force promotions in-store

Cigarillos offers an entry point to the category

COMPETITIVE LANDSCAPE

Domestic player continues to lead, but international brands are closing in

Tobacco specialists dominates limited distribution landscape

International brands gain favour with limited edition ranges and packaging

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Cigars, Cigarillos and Smoking Tobacco in Guatemala - Category analysis

HEADLINES

PROSPECTS

Growth despite niche appeal of cigars and cigarillos

Advertising restrictions force promotions in-store

Cigarillos offers an entry point to the category

COMPETITIVE LANDSCAPE

Domestic player continues to lead, but international brands are closing in

Tobacco specialists dominates limited distribution landscape

International brands gain favour with limited edition ranges and packaging

CATEGORY DATA

Tobacco in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Further decline for cigarettes in 2018 attributed to the success of public health warnings

Vaping grows in popularity with a wide range of options to broaden appeal

International flavour to tobacco in Guatemala

Modern grocery retailers gain ground but traditional rivals dominate cigarettes

Decline in cigarettes clouds industry forecast

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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