Executive Summary

Jul 2019
PROSPECTS
Cigars and cigarillos benefit from upmarket appeal

The cigars and cigarillos category is set to see further growth in the forecast period, mainly appealing to a more affluent consumer base of expatriates, high government officials, and wealthy business people. This group is characterised by high spending power and wider knowledge of cigars and cigarillos thanks to their frequent business and leisure travel.

Cigarillos set to perform strongly

The cigarillos category is set to see higher growth than cigars over the forecast period due to the greater affordability of these products compared with cigars and smoking tobacco. Cigarillos will benefit from greater consumer awareness and visibility, particularly among the higher income segments and expatriate groups.

Smuggling adversely impacts cigarillos’ growth potential, while smoking tobacco benefits from lower prices

Unregulated imports will continue to threaten formal retail sales of cigars and cigarillos over the forecast period. Most cigars and cigarillos sold in Cameroon are imported by small tobacco shops, while the majority are smuggled into the country.

COMPETITIVE LANDSCAPE
Cigars and cigarillos environment fragmented

The cigars and cigarillos category remains fragmented, with no clear leader. Cuban brands are more prevalent, probably due to the fact that most cigars are produced in Cuba, and have a good market share worldwide.

Al Fakher has no competition in smoking tobacco

Al Fakher remains dominant in smoking tobacco in Cameroon. Smoking tobacco generally outperforms cigars and cigarillos due to its low entry price in retail outlets.

Availability of cigars limited to upmarket locations

The availability of cigars is limited to premium retail channels such as specialised tobacco shops and hotels, while smoking tobacco is more widely available in local markets. Company activity is very limited in cigars and cigarillos.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Cameroon?
  • What are the major brands in Cameroon?
  • What are the main distribution channels for cigars in Cameroon and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Cameroon?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in Cameroon - Category analysis

HEADLINES

PROSPECTS

Cigars and cigarillos benefit from upmarket appeal
Cigarillos set to perform strongly
Smuggling adversely impacts cigarillos’ growth potential, while smoking tobacco benefits from lower prices

COMPETITIVE LANDSCAPE

Cigars and cigarillos environment fragmented
Al Fakher has no competition in smoking tobacco
Availability of cigars limited to upmarket locations

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 8 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 9 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 10 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 11 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 12 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 13 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 14 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Consumer purchasing power and contraband shape market
Cigarettes see excise duty hike in 2019
Some efforts to curb smoking in evidence, while international players lead market
Street vendors lead sales, while retailers, hotels and bars target more affluent consumers
Consumer spending power to influence performance

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 16 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 17 Sales of Tobacco by Category: Volume 2013-2018
Table 18 Sales of Tobacco by Category: Value 2013-2018
Table 19 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 20 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources