Cigars and cigarillos both registered current value and volume growth in 2021, as with society fully opened up post pandemic lockdowns, there was more socialising and cigars and cigarillos are often consumed when socialising. In addition, the recently introduced flavour ban on cigarettes does not apply to cigarillos or cigars and this also bolstered volume sales.
Pipe tobacco continued to register current value and volume decline in 2021. Pipe smoking is mainly by older men and this consumer cohort is gradually declining.
Cigars and cigarillos retail volume sales are collectively dominated by Scandinavian Tobacco Group, Arnold André Cigars and Corporación Habanos. These players have been established in Estonia for a long time and face little in the way of serious competition.
Cigarillos will register minimal volume growth over the forecast period, as consumers look to give up smoking cigarillos due to health concerns. Cigars will fare better, and will register some volume growth.
Fine cut tobacco will register volume growth, due to cigarettes becoming even more expensive over the forecast period. As a result, some cigarette smokers will switch to fine cut tobacco, which is a more affordable option.
Cigars are mainly consumed by higher income consumers and so they will not be as sensitive to any potential price rises, due to rising excise or general price rises over the forecast period. This will help to maintain volume growth of cigars.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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