Competitive Landscape
Scandinavian Tobacco Group A/S Defends Leadership as Rivals Lose Share
Cigars, cigarillos and smoking tobacco in Sweden in 2025 was highly concentrated, with Scandinavian Tobacco Group A/S maintaining a clear lead and holding a 48% share. The next largest player, JTI Sweden AB, accounts for 15%, while the third-ranked Habanos Nordic AB stands at 8%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Sweden?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Sweden?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Sweden?
- Which category is the most heavily taxed in Sweden?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Sweden?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Sweden - Category analysis
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Cigars, Cigarillos and Smoking Tobacco Face Decline Despite Mild Economic Support
My Father Blue Petit Robusto Attracts Occasional Users with Premium, Shorter Cigars
Premium Launches to Offset Falling Volumes as Alternatives Become More Popular
Product Innovation and Shifting Consumer Preferences Set to Shape Category Future
Scandinavian Tobacco Group A/S Defends Leadership as Rivals Lose Share
Specialist Staff Sustain Guidance-Driven Sales for Cigars and Cigarillos
Experienced Users Drive Gradual Retail E-Commerce Growth through Targeted Purchases
Nicotine in Sweden - Industry Overview
2025 Developments
Key Data Insights
Nicotine Accelerates Growth Amid Tax Changes
Xqs Leverages Bold Flavours to Attract Users Online
Oral Nicotine Pouches to Sustain Category Growth
Flavour Appeal Set to Reshape Demand for Nicotine Products
Excise Policy and Regulatory Shifts to Drive Product Switching
Winnington Ab Grows Share as Swedish Match Ab Faces Increased Competition
Supermarkets Lead Sales Despite Losing Ground
Nicotine Pouches and Smokeless Tobacco Products Drive Online Channel Gains
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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