Cigars and cigarillos were impacted by the 2020 COVID-19 restrictions, with volume sales falling. In 2021, with society gradually opening up, including cigar bars, there was a strong recovery, supported also by the return of some foreign tourists.
Demand for cigarillos is much higher than cigars in Georgia. Flavoured and filter cigarillos are popular, and many smokers are loyal to these products.
British American Tobacco Georgia maintained its strong leadership position in fine cut tobacco during 2021. Its Samson brands are widely distributed and well known to local consumers.
The outlook is positive for cigars, cigarillos and smoking tobacco. In terms of fine cut tobacco, volume growth will be supported by its affordability in comparison with cigarettes, as high inflation, coupled with further tax hikes on tobacco, will make consumers more price sensitive.
Tobacco specialist retailers dominate the distribution of cigars, cigarillos and smoking tobacco in Georgia, and this is unlikely to change during the forecast period. Most grocery specialist retailers do not stock these products, and even when they do, the range of products that they offer tends to be very limited.
There are potential headwinds on the horizon. Inflation was very high in 2021 and if this continues over the forecast period, as pressures such as rising global energy prices and continuing global supply constraints feeds into further price rises, this will dampen volume demand.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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