Country Report

Cigars, Cigarillos and Smoking Tobacco in

Cigars, Cigarillos and Smoking Tobacco in Georgia

23 pages, Jul 2018

US$990

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Executive Summary

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PROSPECTS

Low price sensitivity set to continue

In 2017, the excise taxes for cigars, cigarillos and smoking tobacco increased by 40-50%, which dragged up unit prices. Regardless of significantly increased unit prices, retail volume sales did not decline.

Smoking tobacco expected to remain underdeveloped

In 2017, in Georgia, per capita consumption of smoking tobacco in retail volume terms was the lowest among Eastern European countries. Availability and awareness of smoking tobacco remained less high compared to cigars and cigarillos.

Cigars, cigarillos and smoking tobacco expected to remain a tiny category within tobacco

The cigars, cigarillos and smoking tobacco categories are expected to register positive retail value and retail volume growth over the forecast period. Increases in unit prices will support value growth as the category does not show strong price sensitivity.

COMPETITIVE LANDSCAPE

International players remain dominant

International players dominated cigars and cigarillos; local player Adjarian Tobacco Ltd held only a marginal retail value share in 2017. Any cigars and cigarillos are perceived by Georgian consumers as premium.

Scandinavian Tobacco Group A/S remains the leader in cigars and cigarillos

Scandinavian Tobacco Group A/S accounted for the largest retail volume share in cigars and cigarillos in 2017 with its two significant brands, Café Crème and Captain Black, both cigarillos. Familiar to consumers for over a decade, the brands were readily available at affordable prices.

Mac Baren Tobacco Co A/S leads smoking tobacco

Mac Baren Tobacco Co A/S remains the leader of smoking tobacco at GBO levels. The brand is present in both fine cut tobacco and pipe tobacco.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars, Cigarillos and Smoking Tobacco in Georgia?
What are the major brands in Georgia?
What are the main distribution channels for cigars in Georgia and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Cigars, Cigarillos and Smoking Tobacco in Georgia - Category analysis

HEADLINES

PROSPECTS

Low price sensitivity set to continue

Smoking tobacco expected to remain underdeveloped

Cigars, cigarillos and smoking tobacco expected to remain a tiny category within tobacco

COMPETITIVE LANDSCAPE

International players remain dominant

Scandinavian Tobacco Group A/S remains the leader in cigars and cigarillos

Mac Baren Tobacco Co A/S leads smoking tobacco

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 5 Sales of Cigars by Size: % Volume 2012-2017
Table 6 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 7 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 8 NBO Company Shares of Cigars: % Volume 2013-2017
Table 9 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 10 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 11 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 12 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 13 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 14 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 15 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 16 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 17 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 18 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 19 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 20 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Transformation of tobacco taking place in Georgia

Another significant increase in excise tax rate causes volume decline in cigarettes

Top three companies expected to remain dominant

Traditional grocery retailers remains leading distribution channel

Negative value performance expected for overall tobacco

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2012-2017
Table 26 Sales of Tobacco by Category: Value 2012-2017
Table 27 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 28 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 29 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 30 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cigars, Cigarillos and Smoking Tobacco in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low price sensitivity set to continue

Smoking tobacco expected to remain underdeveloped

Cigars, cigarillos and smoking tobacco expected to remain a tiny category within tobacco

COMPETITIVE LANDSCAPE

International players remain dominant

Scandinavian Tobacco Group A/S remains the leader in cigars and cigarillos

Mac Baren Tobacco Co A/S leads smoking tobacco

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Cigars, Cigarillos and Smoking Tobacco in Georgia - Category analysis

HEADLINES

PROSPECTS

Low price sensitivity set to continue

Smoking tobacco expected to remain underdeveloped

Cigars, cigarillos and smoking tobacco expected to remain a tiny category within tobacco

COMPETITIVE LANDSCAPE

International players remain dominant

Scandinavian Tobacco Group A/S remains the leader in cigars and cigarillos

Mac Baren Tobacco Co A/S leads smoking tobacco

CATEGORY DATA

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Transformation of tobacco taking place in Georgia

Another significant increase in excise tax rate causes volume decline in cigarettes

Top three companies expected to remain dominant

Traditional grocery retailers remains leading distribution channel

Negative value performance expected for overall tobacco

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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