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Cigars, Cigarillos and Smoking Tobacco in Georgia
July 2022
2021 DEVELOPMENTS
Recovery in volume sales in 2021
Cigars and cigarillos were impacted by the 2020 COVID-19 restrictions, with volume sales falling. In 2021, with society gradually opening up, including cigar bars, there was a strong recovery, supported also by the return of some foreign tourists.
Cigarillos much more popular than cigars
Demand for cigarillos is much higher than cigars in Georgia. Flavoured and filter cigarillos are popular, and many smokers are loyal to these products.
Leader British American Tobacco benefits from strong brand loyalty in fine cut tobacco
British American Tobacco Georgia maintained its strong leadership position in fine cut tobacco during 2021. Its Samson brands are widely distributed and well known to local consumers.
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
The outlook is positive for cigars, cigarillos and smoking tobacco. In terms of fine cut tobacco, volume growth will be supported by its affordability in comparison with cigarettes, as high inflation, coupled with further tax hikes on tobacco, will make consumers more price sensitive.
Tobacco specialist retailers likely to remain dominant
Tobacco specialist retailers dominate the distribution of cigars, cigarillos and smoking tobacco in Georgia, and this is unlikely to change during the forecast period. Most grocery specialist retailers do not stock these products, and even when they do, the range of products that they offer tends to be very limited.
Trading down expected over forecast period
There are potential headwinds on the horizon. Inflation was very high in 2021 and if this continues over the forecast period, as pressures such as rising global energy prices and continuing global supply constraints feeds into further price rises, this will dampen volume demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Georgia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Cigars, Cigarillos and Smoking Tobacco in Georgia?
Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Georgia?
How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Georgia?
Which category is the most heavily taxed in Georgia?
How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Georgia?
How has COVID-19 impacted demand?
How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Georgia - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in volume sales in 2021
Cigarillos much more popular than cigars
Leader British American Tobacco benefits from strong brand loyalty in fine cut tobacco
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Tobacco specialist retailers likely to remain dominant
Trading down expected over forecast period
CATEGORY DATA
Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021Table 5 Sales of Cigars by Size: % Volume 2016-2021Table 6 Sales of Cigarillos by Price Platform 2016-2021Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021Table 9 NBO Company Shares of Cigars: % Volume 2017-2021Table 10 LBN Brand Shares of Cigars: % Volume 2018-2021Table 11 NBO Company Shares of Cigarillos: % Volume 2017-2021Table 12 LBN Brand Shares of Cigarillos: % Volume 2018-2021Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021Table 20 Distribution of Smoking Tobacco by Format: % Volume 2016-2021Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
Tobacco in Georgia - Industry Overview
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overviewSummary 1 Legislation Summary at a Glance
Table 25 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 26 Sales of Tobacco by Category: Volume 2016-2021Table 27 Sales of Tobacco by Category: Value 2016-2021Table 28 Sales of Tobacco by Category: % Volume Growth 2016-2021Table 29 Sales of Tobacco by Category: % Value Growth 2016-2021Table 30 Forecast Sales of Tobacco by Category: Volume 2021-2026Table 31 Forecast Sales of Tobacco by Category: Value 2021-2026Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
Cigars
Cigarillos
Pipe Tobacco
Fine Cut Tobacco
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This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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