Country Report

Cigars, Cigarillos and Smoking Tobacco in

Cigars, Cigarillos and Smoking Tobacco in Georgia

Aug 2020

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Illicit trade continues to harm sales of smoking and fine-cut tobacco in 2019

Although both smoking tobacco and fine-cut tobacco saw significant growth over the review period, it is likely that growth could have been considerably higher if it were not for illicit trade impacting both categories. Illicit fine cut tobacco is widely available in outdoor markets and is sold loose by weight at low prices.

Cigars and cigarillos benefit from appeal to higher income consumers in 2019

Cigars and cigarillos remained the most dynamic category in cigars, cigarillos and smoking tobacco in 2019 in retail volume terms, as consumers of these products usually have higher incomes and were therefore able and willing to pay for premium products. Flavoured and filter cigarillos remained popular in Georgia and many smokers are loyal to these products.

British American Tobacco leads smoking tobacco in 2019 thanks to well-established brands

Smoking tobacco sales continued to be led by British American Tobacco in 2019. This lead is largely to do with the long-term presence of its brands Samson and Captain Black, which benefit from wide availability.

2020 AND BEYOND

COVID-19 impact

Sales of cigars, cigarillos and smoking tobacco are now expected to grow by just 3% in constant 2019 value terms in 2020 overall in light of the impact of COVID-19. This compares to an 7% rise in sales forecast for 2020 in our 2019 edition of tobacco.

Affected products within cigars, cigarillos and smoking tobacco

A significant drop in demand for cigars is expected in 2020 due to many only smoking these products when socialising away-from-home. Cigars are mainly smoked amongst friends in a social environment, with lockdown having a heavy impact on demand.

Recovery and opportunities

Over the forecast period, the government may increase taxes on fine cut tobacco to help pay for their response to the COVID-19 crisis. However, it is expected that this category will continue to grow, as despite unit price increases it will still offer a cheaper alternative to cigarettes.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars, Cigarillos and Smoking Tobacco in Georgia?
What are the major brands in Georgia?
What are the main distribution channels for cigars in Georgia and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Cigars, Cigarillos and Smoking Tobacco in Georgia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade continues to harm sales of smoking and fine-cut tobacco in 2019

Cigars and cigarillos benefit from appeal to higher income consumers in 2019

British American Tobacco leads smoking tobacco in 2019 thanks to well-established brands

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 5 Sales of Cigars by Size: % Volume 2014-2019
Table 6 Sales of Cigarillos by Price Platform 2014-2019
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 9 NBO Company Shares of Cigars: % Volume 2015-2019
Table 10 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 11 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 12 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Overall tobacco sales continued to decline in 2019 pre COVID-19

Increased taxation impacted local production and encouraged consumers to seek cheaper alternatives in 2019

Consumer cuts, tax rises, illicit trading and increased health awareness likely over the forecast period.

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2014-2019
Table 27 Sales of Tobacco by Category: Value 2014-2019
Table 28 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 29 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 30 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 31 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cigars, Cigarillos and Smoking Tobacco in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Illicit trade continues to harm sales of smoking and fine-cut tobacco in 2019

Cigars and cigarillos benefit from appeal to higher income consumers in 2019

British American Tobacco leads smoking tobacco in 2019 thanks to well-established brands

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Cigars, Cigarillos and Smoking Tobacco in Georgia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade continues to harm sales of smoking and fine-cut tobacco in 2019

Cigars and cigarillos benefit from appeal to higher income consumers in 2019

British American Tobacco leads smoking tobacco in 2019 thanks to well-established brands

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Overall tobacco sales continued to decline in 2019 pre COVID-19

Increased taxation impacted local production and encouraged consumers to seek cheaper alternatives in 2019

Consumer cuts, tax rises, illicit trading and increased health awareness likely over the forecast period.

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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