Country Report

Cigars, Cigarillos and Smoking Tobacco in

Cigars, Cigarillos and Smoking Tobacco in Georgia

Jul 2019

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Executive Summary

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PROSPECTS

Illicit sales limit growth of fine cut tobacco

Illicit sales of fine cut tobacco continued to limit growth of legal products in 2018. Although retail volume sales recorded steady growth over the review period, it is likely that this could have been significantly higher without the high levels of sales of illicit product.

Price fighter cigarillos not present

Flavoured and filter cigarillos are popular in Georgia, and smokers are usually loyal to these products in their own right, with few consumers switching from cigarettes to cigarillos. Aficionados of cigarillos, although relatively small in number, are willing to pay for standard price products, with price fighter versions having virtually no presence in the country, and this situation is unlikely to change over the forecast period as the limited size of the opportunity discourages manufacturers from any significant investments in the category.

Strengthening distribution for cigars and cigarillos

Tobacco specialists have traditionally been the main distribution channel for cigars and cigarillos, and the channel’s share again increased in 2018 as more such outlets opened across the country. Kiosks are also beginning to offer cigars and cigarillos as the strong growth of these products offers an opportunity for increased profit for these retailers.

COMPETITIVE LANDSCAPE

Sales of illicit fine cut tobacco surge

Although tobacco specialists continued to dominate sales of smoking tobacco and even increased its share in 2018, the presence of illicit fine cut tobacco continued to increase in outdoor markets, where it is sold loose and at considerably lower prices than legitimate brands. This makes it difficult for companies to invest in the category and build brand loyalty.

Fine cut tobacco brands come and go as consumers choose base on cost

Due to the strong presence of illicit fine cut tobacco in Georgia, brand loyalty is extremely elastic in the country, with many brands coming and going from the category over the years. Players are reluctant to invest in the point-of-sale marketing required to build a loyal customer base, as the majority of consumers are highly price sensitive and will often choose illicit versions rather than brands.

Scandinavian Tobacco Group maintains its lead in cigarillos

The Backwoods and Jewels brands in cigarillos were discontinued in 2018 due to low sales, with other brands gaining share as a result, in particular Candlelight by Johann Wilhelm Von Eicken. These are small, flavoured cigarillos using fresh tobacco and are manufactured in Germany.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars, Cigarillos and Smoking Tobacco in Georgia?
What are the major brands in Georgia?
What are the main distribution channels for cigars in Georgia and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Cigars, Cigarillos and Smoking Tobacco in Georgia - Category analysis

HEADLINES

PROSPECTS

Illicit sales limit growth of fine cut tobacco

Price fighter cigarillos not present

Strengthening distribution for cigars and cigarillos

COMPETITIVE LANDSCAPE

Sales of illicit fine cut tobacco surge

Fine cut tobacco brands come and go as consumers choose base on cost

Scandinavian Tobacco Group maintains its lead in cigarillos

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 9 NBO Company Shares of Cigars: % Volume 2014-2018
Table 10 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 11 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 12 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Lower retail value growth for tobacco in 2018 as customer base declines

Companies exploit the different tax levels on filter and non-filter cigarettes

Philip Morris International retains its lead in cigarettes in 2018

Independent small grocers remains the leading distribution channel for cigarettes

Tobacco is set for retail value declines as smoking becomes too expensive for more people

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2013-2018
Table 27 Sales of Tobacco by Category: Value 2013-2018
Table 28 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 29 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cigars, Cigarillos and Smoking Tobacco in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Illicit sales limit growth of fine cut tobacco

Price fighter cigarillos not present

Strengthening distribution for cigars and cigarillos

COMPETITIVE LANDSCAPE

Sales of illicit fine cut tobacco surge

Fine cut tobacco brands come and go as consumers choose base on cost

Scandinavian Tobacco Group maintains its lead in cigarillos

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Cigars, Cigarillos and Smoking Tobacco in Georgia - Category analysis

HEADLINES

PROSPECTS

Illicit sales limit growth of fine cut tobacco

Price fighter cigarillos not present

Strengthening distribution for cigars and cigarillos

COMPETITIVE LANDSCAPE

Sales of illicit fine cut tobacco surge

Fine cut tobacco brands come and go as consumers choose base on cost

Scandinavian Tobacco Group maintains its lead in cigarillos

CATEGORY DATA

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Lower retail value growth for tobacco in 2018 as customer base declines

Companies exploit the different tax levels on filter and non-filter cigarettes

Philip Morris International retains its lead in cigarettes in 2018

Independent small grocers remains the leading distribution channel for cigarettes

Tobacco is set for retail value declines as smoking becomes too expensive for more people

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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