Sales of cigarillos and cigars were restored in 2021 after the huge fall they experienced in 2020. In Kazakhstan, cigars and cigarillos are mainly smoked while out socialising, such as at parties, during visits to bars and restaurants etc, rather than at home.
British American Tobacco Kazakhstan Trading launched Lucky Strike cigarillos in Kazakhstan in 2021. This was an attempt to expand sales of cigarillos by reaching out to more frequent smoking occasions, not only for socialising, by offering a cheaper product.
Pipe tobacco is a very small category within cigars, cigarillos and smoking tobacco in Kazakhstan. Sales of pipe tobacco declined significantly in 2020 due to pandemic restrictions, such as home seclusion and lockdown, severely limiting opportunities for socialising.
The outlook for retail volume sales of cigars, cigarillos and smoking tobacco in Kazakhstan in the forecast period is generally a picture of decline overall. The only area to have positive prospects is fine cut tobacco, which some consumers see as an economical alternative to cigarettes as excise duty hikes continue to drive up the financial cost of smoking.
Heated tobacco products will be a problem for cigars, cigarillos and smoking tobacco in Kazakhstan during the forecast period. Heated tobacco products deliver a pretty similar experience with less harmful consequences, thus attracting more consumers, especially those of the younger generation.
Value sales of cigars are small in comparison to those of cigarettes or heated tobacco products. There is no cigar smoking tradition in Kazakhstan.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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