Competitive Landscape
Burger Söhne Ag Leverages Cigarillo Strength as Intertabak Ag Weakens
The cigars, cigarillos and smoking tobacco landscape in Switzerland is moderately concentrated and became more so over the 2020 to 2025 period, with Japan Tobacco International significantly increasing its sticks volume share from 28% in 2020 to 30% in 2025. Pöschl Tabak GmbH and Co KG also expanded its presence, moving from 12% to 13% over the same timeframe.
Moods Brand Resilience and Expertise Underpin Leadership Gains
Burger Söhne AG’s continued leadership is directly attributable to its specialisation in cigarillos and the enduring appeal of its Moods brand, which has become a reference point for consumers seeking quality and familiarity. The brand’s association with both regular smokers and those who typically do not consume cigarillos, especially during special occasions, has ensured a broader and more resilient consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Switzerland?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Switzerland?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Switzerland?
- Which category is the most heavily taxed in Switzerland?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Switzerland?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Switzerland - Category analysis
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Villiger Shots Entices Young Adults of Legal Smoking Age with Modern Branding and Flavoured Options
Intertabak and Villiger Söhne Spark Renewed Interest through Product Innovation
Rising Consumer Expenditure Supports Premiumisation and Experimentation
Heated Tobacco Draws Users Away From Fine Cut Products
Younger Consumers of Legal Smoking Age Bypass Cigars for Nicotine Pouches and Vapes
Stable Expenditure Underpins Value as Volumes Contract
Burger Söhne Ag Leverages Cigarillo Strength as Intertabak Ag Weakens
Moods Brand Resilience and Expertise Underpin Leadership Gains
Small Local Grocers Retain Cigar Shoppers as Discounters Lead Smoking Tobacco
In-Store Advice and Physical Browsing Limit E-Commerce Adoption
Nicotine in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Philip Morris Leverages Rechargeable E-Vapour Launch to Drive Consumer Shift
Closed System Innovation Accelerates as Bans Reshape Consumer Preferences
Price-Sensitive Consumers Respond to Big Pack Strategies and Value Brands
Heated Tobacco Draws Cigarette Users Seeking Alternatives
E-Vapour and Nicotine Pouches Attract New Users
Philip Morris Gains Share as Heated Tobacco Expands
Shenzen Weiboli Technology Accelerates Shift to Rechargeable Vape Systems
Discounters Secure Price Advantage as E-Commerce Accelerates among Young Consumers
Online Specialists Capture Demand with Bulk Offers in New Nicotine Formats
Health Perception and Sustainability Pressures Reshape Product Development Priorities
Rechargeable Vaping Systems and Value Tier Heated Tobacco Extensions
Innovation Capacity Becomes a Determinant of Competitive Continuity
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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