Executive Summary

Jul 2019
PROSPECTS
A number of consumers continue to look for cheaper options

Although holding a minority share of cigarillos, price fighter options continued to gain ground as more consumers chose economy options in an effort to save money. Manufacturers have recognised this price sensitivity among cigarillo smokers and are responding by introducing new products and innovations in price fighter cigarillos, which is expected to continue to lead to higher shares for economy formats over the forecast period.

Switch from cigarettes to fine cut tobacco likely to slow as heated tobacco and e-vapour products take share

There was a notable swing away from cigarettes towards fine cut tobacco over the review period, which continued in 2018, albeit at a slower pace than in the previous year, as heated tobacco continued to make inroads in the market. Fine cut tobacco won a number of more price-sensitive smokers over from cigarettes as it is perceived as better value for money as the consumer has greater control over the amount smoked.

Pipe tobacco continues to plunge

Pipe tobacco recorded the steepest retail volume decline over the review period, and 2018 witnessed the weakest performance of the period. Pipe smoking is increasingly regarded as old fashioned and is limited to aficionados, mainly in the older demographics, with few new consumers among younger smokers of legal age.

COMPETITIVE LANDSCAPE
Leading tobacco multinationals target fine cut tobacco

Japan Tobacco International continued to lead fine cut tobacco in 2018 thanks to its strong brands such as Fleur du Pays No 1, Natural American Sprit and Winston, which are the three most popular in Switzerland. Although British American Tobacco Switzerland has a much smaller presence in the category, its Parisienne Chez Moi brand recorded good volume growth in 2018, as did Philip Morris’ Marlboro RYO.

Manufacturers focus on natural positioning

Manufacturers focused on premiumisation in fine cut tobacco and cigarillos in 2018. Key new launches emphasised their lack of additives and natural flavour.

Concentrated competitive landscapes in cigars and cigarillos

The competitive landscapes in cigars and cigarillos remained highly concentrated in 2018 with Burger Söhne extending its share in both categories thanks to its vast array of products. The company led cigarillos while ranking second in cigars after Villiger Söhne, which also increased its share of the declining cigars category in 2018 due to the popularity of its Villiger range.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars, Cigarillos and Smoking Tobacco in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Cigars, Cigarillos and Smoking Tobacco in Switzerland?
  • What are the major brands in Switzerland?
  • What are the main distribution channels for cigars in Switzerland and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Switzerland?

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  • Track key industry trends, opportunities and threats
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Tobacco market research database

Cigars, Cigarillos and Smoking Tobacco in Switzerland - Category analysis

HEADLINES

PROSPECTS

A number of consumers continue to look for cheaper options
Switch from cigarettes to fine cut tobacco likely to slow as heated tobacco and e-vapour products take share
Pipe tobacco continues to plunge

COMPETITIVE LANDSCAPE

Leading tobacco multinationals target fine cut tobacco
Manufacturers focus on natural positioning
Concentrated competitive landscapes in cigars and cigarillos

CATEGORY DATA

Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 5 Sales of Cigars by Size: % Volume 2013-2018
Table 6 Sales of Cigarillos by Price Platform 2013-2018
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 9 NBO Company Shares of Cigars: % Volume 2014-2018
Table 10 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 11 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 12 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Tobacco in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Value sales of tobacco again decline in 2018 after a brief, and small, respite in 2017
Fine cut tobacco increasingly popular, whilst heated tobacco remains the star performer
Concentration in traditional tobacco products and heated tobacco, fragmentation in e-vapour products
Traditional distribution channels remain popular
Retail value sales of tobacco set to improve over the forecast period

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Smoking prevalence
Tar levels
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 25 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 26 Sales of Tobacco by Category: Volume 2013-2018
Table 27 Sales of Tobacco by Category: Value 2013-2018
Table 28 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 29 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources