Competitive Landscape
Concentration Increases as Reemtsma Extends Lead and Rivals Lose Share
The competitive landscape for cigars, cigarillos and smoking tobacco in Germany became increasingly concentrated over the 2020 to 2025 period, with Reemtsma Cigarettenfabriken GmbH significantly strengthening its lead. Reemtsma’s sticks volume share rose from 19% in 2020 to 24% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigars, Cigarillos and Smoking Tobacco industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigars, Cigarillos and Smoking Tobacco in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigars, Cigarillos and Smoking Tobacco in Germany?
- Which are the leading brands in Cigars, Cigarillos and Smoking Tobacco in Germany?
- How are products distributed in Cigars, Cigarillos and Smoking Tobacco in Germany?
- Which category is the most heavily taxed in Germany?
- How is the operating environment for Cigars, Cigarillos and Smoking Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Cigars, Cigarillos and Smoking Tobacco products in Germany?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigars, Cigarillos and Smoking Tobacco in Germany - Category analysis
Key Data Insights
Cigars, Cigarillos and Smoking Tobacco Summary
Volume Decline Reflects Economic Pressure and Weaker Occasion-Based Demand
Value Demand Drives Switching to Fine Cut Tobacco and Economy Cigarillos
Cross-Format Usage Drives Cigarillos Growth and Accelerates Cigar Decline
Volume Decline Set to Continue as Cigars Face Structural Pressure
Cigarillos Forecast to Decline Overall While Flavour and Premium Segments Support Niche Growth
Smoking Tobacco Set to Benefit From Downtrading While New Risks Emerge
Concentration Increases as Reemtsma Extends Lead and Rivals Lose Share
Specialist Retailers Benefit From Compliance Advantages and Consumer Trust
Retail E-Commerce Remains Constrained by Regulatory Barriers
Value and Cross-Format Consumption Drive Product Development
Rothfuchs and Villiger Shots Address Price and Occasion Barriers
Reemtsma Capitalises on Value Focus as Rivals Adjust Portfolios
Nicotine in Germany - Industry Overview
2025 Developments
Key Data Insights
Alternative Nicotine Formats Drive Growth Despite Cigarette Stagnation
Declining Smoking Prevalence Supports Switching While Slowing Cigarette Growth
Cross-Format Consumption Sustains Demand across Nicotine Categories
Alternative Nicotine Formats Forecast to Support Market Resilience as Smoking Prevalence Declines
Cross-Format Consumption Set to Sustain Demand across Nicotine Categories
Regulatory Pressure Is Expected to Reshape Product Portfolios and Increase Compliance Demands
Philip Morris Remains Ahead as Smaller Players Broaden Competition
Grocery Retailers Lead Nicotine Distribution through Scale and Accessibility
E-Commerce Remains Constrained by Regulation and Consumer Habits
Cross-Format Consumption and Anticipated Flavour Restrictions Are Reshaping Innovation Priorities
Ploom Aura and Rechargeable Vaping Systems Illustrate Innovation Shaped by Switching Behaviour
Innovation Is Raising Competitive Pressure and Accelerating Portfolio Adaptation
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigars, Cigarillos and Smoking Tobacco
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- Cigars
- Cigarillos
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- Pipe Tobacco
- Fine Cut Tobacco
Cigars, Cigarillos and Smoking Tobacco
Combined sales of cigars, cigarillos and smoking tobacco.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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