Over the forecast period, most areas of cigars, cigarillos and smoking tobacco will continue declining in retail volume terms. Growth will be limited as the key issue is the overall drop in smoking prevalence in Germany, which continues its downward trend.
Fine-cut tobacco retained a very strong position in tobacco overall, with per capita consumption in Germany still among the highest globally. One driver of fine-cut tobacco sales is that consumers are continuing to trade down and switch from buying cigarettes to roll their own.
Pipe tobacco was the best performing category in volume and value terms in 2018, driven by a continuous increase in waterpipe tobacco. The strong growth of waterpipe tobacco can be attributed to the continued rise in popularity of shisha-bars in Germany, partly driven by the influx of immigrants from the Middle East.
Reemtsma still remains the leading player in fine-cut tobacco with its strongest selling brand JPS, but Pöschl Tabak is pushing for the leading position thanks to its two popular brands Pueblo and Red Bull. Pueblo posted strong growth in 2018 and was the fastest-growing brand within fine-cut tobacco.
Solely thanks to its strong leadership in cigarillos, Dannemann continued to lead cigars and cigarillos in 2018. Dannemann’s main brand Moods is synonymous with cigarillos for many smokers in Germany and enjoys widespread availability.
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Discover the latest market trends and uncover sources of future market growth for the Cigars, Cigarillos and Smoking Tobacco industry in Germany with research from Euromonitor's team of in-country analysts.
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