During periods of lockdown consumers in Hungary were more likely to eat larger quantities of food and more often. Furthermore, consumers were eating different foods, cooking at home rather than eating out or packed lunches.
Sanofi-Aventis Zrt’s brand No-Spa is considered a traditional and popular brand in Hungary and is expected to rank second in digestive remedies as a whole. The brand offers pain relief tablets and has remained a popular brand throughout the review period despite a slight dip in its value share between 2016 and 2018.
Sanofi-Aventis Zrt’s brand Dulcolax launched a new media campaign in 2020. In this campaign, the fourth-place brand in laxatives claims the title of “the expert of constipation”, focusing on its wide portfolio of products available in three different formats: tablets, drops and suppositories.
Food sensitivities are becoming increasingly common in Hungary and consumers are, in general, becoming more aware of these sensitivities. This is expected to drive growth going into the forecast period as consumers with food sensitivities are likely to suffer from digestive discomfort.
The ratio of registered epidemics related to digestive issues has not been above average at the end of the review period. This means that there are no immediate threats to the country’s digestive health on an epidemic level and, as such, there are no dramatic peaks in diarrhoeal remedies forecast in the coming years.
Modern lifestyle diseases have led to constant demand for products in certain categories, which recorded higher growth rates over the review period. Antiflatulents, digestive enzymes, IBS treatments and antacids are frequently used by many people on a daily basis.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Digestive Remedies research and analysis database.
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