Probiotic packaged food products which claim to improve digestive health, such as probiotic yoghurt and drinks, alongside supplements such as fibre, and fortified and naturally healthy foods to support digestive health, will increasingly continue to pose a strong challenge to digestive remedies over the forecast period. In line with the rising health and wellness trends, it is likely that consumers will start to switch to such foods and supplements in order to try and prevent digestive issues from occurring, rather than simply seeking to treat them when they do.
Overall, digestive remedies is expected to show sustained value growth over the forecast period, thanks to the growing impact of digestive issues linked to the return of busy consumer lifestyles, growing stress levels, and eating out more often. The incidence of IBS is also on the rise in Turkey.
Turkish consumers will increasingly look to medicine to cope with the effects of fast-paced, on-the-go lifestyles, due to longer work hours leaving less time for recovery. Within this environment, the speed and convenience of taking medication, along with its efficacy, are highly valued by consumers of digestive remedies – such as products in sachets which allow consumers to simply squeeze the product into their mouth.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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